Strong Revenue Growth
Deckers reported a 9% increase in revenue and a 14% increase in diluted earnings per share for the second quarter compared to last year. The first half of fiscal year 2026 saw total company revenue grow by 12%, with HOKA revenue increasing by 15% and UGG revenue rising by 12%.
International Expansion Success
International regions were significant contributors to revenue growth, with a 38% increase year-over-year for UGG and HOKA. The brand-building marketing investments in these regions have been successful in growing awareness and expanding market share.
HOKA Brand Performance
HOKA recorded a 15% increase in global revenue for the first half, driven by consumer-led updates and the success of the Clifton, Bondi, and Arahi franchises. HOKA gained 2 points of market share in the U.S. Road running category.
UGG Brand Growth
UGG global revenue increased by 12% in the first half, with international regions accounting for significant growth. Newer products and expanded franchises aligned with men's initiatives contributed positively.
Strong Balance Sheet and Cash Position
Deckers ended the quarter with $1.4 billion in cash and equivalents. The company also repurchased approximately $282 million worth of shares, with $2.2 billion remaining for future repurchases.