The earnings call presented a balanced view with strong revenue growth, notable improvements in gross margin, and sustainability achievements. However, the E-Commerce segment faced challenges, highlighted by operating losses and restructuring costs. Despite challenges, the overall sentiment leans towards optimism due to strategic advancements and BBM's strong performance.
Company Guidance
During Baozun's First Quarter 2025 Earnings Conference Call, the company reported a 4.3% year-over-year increase in total net revenues, reaching RMB2.1 billion. Specifically, E-Commerce revenue grew slightly by 1.4% to RMB1.7 billion, while Brand Management revenue rose by 23% to RMB387 million. The gross margin for product sales at the group level was reported at 32.4%, with a gross profit increase of 18.9% year-over-year to RMB262 million. E-Commerce product sales gross margin improved to 15%, up 130 basis points from the previous year, whereas Brand Management's gross margin was 51.6%, slightly down from 53.1% a year ago. The company also highlighted a 36% reduction in Scope 1 and 2 carbon emissions since 2021, progressing towards a 50% reduction target by 2030. Additionally, Baozun's BBM segment, particularly the Gap and Hunter brands, demonstrated robust performance, contributing to an overall positive outlook for the fiscal year 2025.
Revenue Growth and Diversification
Baozun Group achieved a 4% year-over-year revenue growth with diversified revenue streams. BBM (Baozun Brand Management) accelerated its strong momentum with a 23% year-over-year sales growth.
Gross Margin Improvement
The blended gross margin for product sales at the group level was 32.4%. Gross profit increased by 18.9% year-over-year to RMB262 million for the quarter.
Sustainability Achievements
Baozun achieved a 36% reduction in Scope 1 and 2 carbon emissions versus the base year 2021, progressing towards a 50% reduction by 2030.
Strong Performance in BBM
BBM achieved a 23% year-on-year sales growth, driven by key metrics improvements like same-store sales growth and traffic growth.
Baozun (DE:2BZA) Earnings, Revenues Date & History
The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
DE:2BZA Earnings-Related Price Changes
Report Date
Price 1 Day Before
Price 1 Day After
Percentage Change
May 21, 2025
€2.80
€2.70
-3.57%
Mar 20, 2025
€3.32
€2.88
-13.25%
Nov 21, 2024
€2.40
€2.42
+0.83%
Aug 28, 2024
€1.95
€1.83
-6.21%
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
FAQ
When does Baozun Inc (DE:2BZA) report earnings?
Baozun Inc (DE:2BZA) is schdueled to report earning on Aug 21, 2025, TBA Not Confirmed.
What is Baozun Inc (DE:2BZA) earnings time?
Baozun Inc (DE:2BZA) earnings time is at Aug 21, 2025, TBA Not Confirmed.
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.