2BZA Stock Chart & Stats
€2.48
€0.10(4.42%)
At close: 4:00 PM EDT
€2.48
€0.10(4.42%)
Day’s Range― - ―
52-Week Range€1.76 - €3.24
Previous CloseN/A
Volume0.00
Average Volume (3M)152.00
Market Cap
€179.84M
Enterprise Value€328.74M
Total Cash (Recent Filing)€2.90B
Total Debt (Recent Filing)€2.12B
Price to Earnings (P/E)―
Beta1.28
Next Earnings
Dec 01, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-2.36
Shares Outstanding58,094,833
10 Day Avg. Volume450
30 Day Avg. Volume152
Financial Highlights & Ratios
PEG Ratio-0.15
Price to Book (P/B)0.30
Price to Sales (P/S)0.11
P/FCF Ratio4.03
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€3.98Price Target Upside60.41% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering3
EPS Forecast (FY)2.82
Revenue Forecast (FY)€9.24B
Bulls Say, Bears Say
Bulls Say
Higher-value Services GrowthGrowth in e-commerce services and a deliberate shift toward higher-value offerings can improve revenue quality over time. A broader service mix may support more durable client relationships and reduce dependence on lower-margin product sales, strengthening the operating model.
Improving Operating ProfitabilityThe move from limited operating income a year earlier to materially higher non-GAAP profit indicates meaningful operating progress. Record BEC profitability, if sustained, could demonstrate that cost discipline and mix improvement are translating into stronger earnings capacity.
AI-enabled Efficiency And LiquidityAI and automation pilots are already associated with productivity gains, while substantial cash and short-term investments provide funding for implementation and expansion. Together, these factors support continued efficiency investment without relying solely on near-term operating cash generation.
Bears Say
Volatile Revenue And Persistent LossesThe severe 2025 revenue contraction and multiyear net losses show that Baozun has not yet established stable earnings power. Even with improved gross margin, recurring losses can restrict reinvestment flexibility and make future profitability dependent on successful execution.
BBM Remains UnprofitableBBM’s improving but still negative operating result means the brand-management expansion has not yet reached sustained profitability. Continued losses could absorb resources generated elsewhere and increase the execution burden for store growth and brand commercialization.
Elevated Sales And Marketing CostsA substantial increase in sales and marketing spending creates ongoing margin risk if revenue growth does not keep pace. The investment may support customer and brand expansion, but it also raises the level of operating leverage Baozun must manage over the next several quarters.
Baozun News
2BZA FAQ
What was Baozun Inc’s price range in the past 12 months?
Baozun Inc lowest stock price was €1.76 and its highest was €3.24 in the past 12 months.
What is Baozun Inc’s market cap?
Baozun Inc’s market cap is €179.84M.
When is Baozun Inc’s upcoming earnings report date?
Baozun Inc’s upcoming earnings report date is Dec 01, 2026 which is in 47 days.
How were Baozun Inc’s earnings last quarter?
Baozun Inc released its earnings results on Aug 27, 2026. The company reported €0.04 earnings per share for the quarter.
Is Baozun Inc overvalued?
According to Wall Street analysts Baozun Inc’s price is currently Undervalued.
Does Baozun Inc pay dividends?
Baozun Inc does not currently pay dividends.
What is Baozun Inc’s EPS estimate?
Baozun Inc’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun Inc have?
Baozun Inc has 58,094,833 shares outstanding.
What happened to Baozun Inc’s price movement after its last earnings report?
Baozun Inc reported an EPS of €0.04 in its last earnings report. Following the earnings report the stock price went up 8.772%.
Which hedge fund is a major shareholder of Baozun Inc?
Currently, no hedge funds are holding shares in DE:2BZA
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Strong Buy
Average Price Target:
€3.98 (60.41% Upside)
€3.98 (60.41% Upside)
Blogger Sentiment
Bullish
DE:2BZA Sentiment 67%
Sector Average ―
Sector Average ―
Insider Transactions
Bought Shares
Worth €211.0K over
the Last 3 Months
the Last 3 Months
News Sentiment
Neutral
Bullish news 50%
Bearish news 50%
Bearish news 50%
Technicals
SMA
Positive
20 days / 200 days
Momentum
-3.45%
12-Months-Change
Fundamentals
Return on Equity
-3.70%
Trailing 12-Months
Asset Growth
5.05%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Baozun Inc
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
2BZA Company Deck
2BZA Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call conveyed a constructive and improving operational picture: group revenue grew 7% and non-GAAP operating income meaningfully improved to RMB 74 million, with strong margin expansion (group product-sales gross margin +~499 bps) and a record BEC adjusted operating profit of RMB 107 million. BBM showed robust top-line momentum (+22% YoY), same-store growth in the 20s for Gap, and ongoing store expansion. Management highlighted successful AI and automation pilots and raised the 2028 non-GAAP operating profit target from RMB 550 million to RMB 700 million, reflecting increased confidence in medium-term profitability. Offsetting these positives are a 10% decline in BEC product sales as the company reprioritized low-margin categories, a continuing BBM operating loss (albeit narrowed), elevated sales & marketing spend, and an uncertain macro consumption backdrop. On balance, the operational improvements, margin gains, cash position, AI progress and upgraded long-term target outweigh near-term headwinds and investments.View all DE:2BZA earnings summaries2BZA Stock 12 Month Forecast
Average Price Target
€3.98
▲(60.41% Upside)