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Celsius Holdings (CELH)
NASDAQ:CELH
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Celsius Holdings (CELH) AI Stock Analysis

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CELH

Celsius Holdings

(NASDAQ:CELH)

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Neutral 58 (OpenAI - Gpt-5.6Sol)
Rating:58Neutral
Price Target:
$34.00
▼(-3.79% Downside)
Action:Reiterated
Date:08/11/26
CELH’s score is most supported by strong growth and robust free cash flow generation, but is held back by sharply higher leverage and recent margin compression. Technicals are notably weak (below key moving averages with negative MACD), and valuation is stretched with a very high P/E. The latest earnings call was directionally constructive for a late-2026 recovery, but near-term sales softness and execution headwinds temper confidence.
Positive Factors
Portfolio scale and market position
A roughly 20% category share and double-digit consolidated growth indicate meaningful distribution scale and consumer relevance. The multi-brand portfolio broadens category coverage, supporting retailer leverage and a more durable platform for future product expansion.
Negative Factors
Leverage has increased sharply
The sharp increase in leverage reduces financial flexibility and raises sensitivity to weaker margins or execution setbacks. Although cash generation is strong, TTM cash flow covered only about 0.31 of debt, leaving a thinner balance-sheet cushion.
Read all positive and negative factors
Positive Factors
Negative Factors
Portfolio scale and market position
A roughly 20% category share and double-digit consolidated growth indicate meaningful distribution scale and consumer relevance. The multi-brand portfolio broadens category coverage, supporting retailer leverage and a more durable platform for future product expansion.
Read all positive factors

Celsius Holdings Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart InsightsNorth America’s revenues have a clear step-change driven by the Alani and Rockstar acquisitions and rapid DSD/distribution expansion—this isn’t just organic acceleration. Management confirms ~$50M in Alani synergies and growing U.S. portfolio share, but warns Rockstar stabilization, SKU resets and commodity/freight headwinds will defer full margin upside until later in 2026–2027 as a second NC line ramps. Europe and Asia are accelerating but remain secondary markets for now.
Data provided by:The Fly

Celsius Holdings (CELH) vs. SPDR S&P 500 ETF (SPY)

Celsius Holdings Business Overview & Revenue Model

Company Description
Celsius Holdings, Inc. is a global enterprise specializing in the development, production, promotion, and distribution of functional beverages and liquid nutritional supplements. Its extensive reach covers North America, Europe, Asia, and other in...
How the Company Makes Money
Celsius primarily makes money by selling CELSIUS-branded beverages through wholesale distribution to retailers and other sales channels. Its core revenue stream is product sales (energy drinks and related beverage offerings) fulfilled through a co...

Celsius Holdings Earnings Call Summary

Earnings Call Date:Aug 06, 2026
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Nov 05, 2026
Earnings Call Sentiment Positive
The call presented a mixture of strong strategic and operational positives — portfolio revenue growth (+11%), breakout performance from Alani Nu (tracked growth ~56% in Q2 and H1 tracked sales >$1B), completed Rockstar integration, resilient gross margins (~48%) and disciplined SG&A — alongside meaningful short‑term execution challenges tied to SKU rationalization, shipment timing/inventory rebalancing, DSD mix and commodity headwinds that pressured reported net sales for brand CELSIUS and reduced Q2 adjusted EBITDA versus prior year. Management framed most issues as transitional with targeted fixes (innovation cadence, moving volume closer to retailers, revenue growth management, manufacturing ramp) and expects recovery into late 2026/2027.
Positive Updates
Consolidated Revenue Growth
Second quarter revenue of $818 million, up approximately 11% year‑over‑year as a combined portfolio.
Negative Updates
CELSIUS Net Sales Decline and Short‑term Weakness
Brand CELSIUS net sales were down approximately 12% year‑over‑year in Q2; retail sales in tracked channels declined ~2% in the quarter. Management expects Q3 to look similar to Q2 for CELSIUS before returning to growth late in the year/into 2027. The 16‑ounce line remains a specific area of weakness with innovation planned in early 2027.
Read all updates
Q2-2026 Updates
Negative
Consolidated Revenue Growth
Second quarter revenue of $818 million, up approximately 11% year‑over‑year as a combined portfolio.
Read all positive updates
Company Guidance
Management guided that the third quarter should look largely like Q2 as the CELSIUS SKU rationalization and inventory rebalancing continue, with the company exiting 2026 back into growth; Q2 revenue was $818 million, CELSIUS net sales were down ~12% year‑over‑year (scanner dollars down ~2%), dollars per point of distribution rose ~16% from Q1 to Q2 on ~7% fewer points, and Fizz‑Free dollar sales in tracked channels grew >20% Q2 vs Q1. Brand-level results included Alani Nu net sales of ≈$364 million (≈+21% Y/Y; tracked channel dollar growth ≈56%; all‑in gross revenue ex‑Canada/non‑RTD ≈39% vs net ≈21%) and Rockstar net sales of ≈$66 million; depletions versus orders explained roughly half the gap between scanner and reported results. Profitability guidance: gross margin was ~48% in Q2 (also Q1) and management expects Q3 to remain in the high‑40s with upside if diesel or aluminum costs moderate; adjusted EBITDA was $184 million (~22.5% of revenue) in Q2 ($380M for H1, ≈23.7% of revenue) and adjusted SG&A was 28.6% of revenue (GAAP SG&A $238M, 29% of revenue). Capital allocation and ops metrics: the company repurchased ≈$100M in Q2 (≈$124M H1) against a $300M authorization, reduced its interest rate by 25 bps with potential for another 25 bps, expects its second North Carolina manufacturing line to begin producing in H2 with full benefit in 2027, and targets international markets to represent more than 15% of revenue over the next five years.

Celsius Holdings Financial Statement Overview

Summary
Strong growth and cash generation support the score (TTM operating cash flow ~$509M and free cash flow ~$463M; strong gross margin ~50%). Offsetting this, profitability has compressed materially versus prior years (TTM net margin ~5.9% vs ~17.2% in 2023), and balance-sheet risk increased sharply with debt-to-equity rising to ~1.95 in TTM, reducing flexibility if margins remain pressured.
Income Statement
74
Positive
Balance Sheet
49
Neutral
Cash Flow
78
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.05B2.52B1.36B1.32B653.60M314.27M
Gross Profit1.49B1.27B680.21M633.14M270.87M128.17M
EBITDA232.91M203.46M202.32M294.98M-150.75M-2.79M
Net Income110.25M108.00M145.07M226.80M-187.28M3.94M
Balance Sheet
Total Assets5.17B5.12B1.77B1.54B1.22B314.02M
Cash, Cash Equivalents and Short-Term Investments631.23M398.87M890.19M755.98M614.16M16.25M
Total Debt667.85M669.93M20.25M2.19M1.22M1.37M
Total Liabilities2.21B2.18B542.46M447.87M357.49M96.97M
Stockholders Equity2.96B2.94B1.22B1.09B864.58M217.04M
Cash Flow
Free Cash Flow462.77M323.38M239.51M123.78M99.92M-99.74M
Operating Cash Flow508.63M359.44M262.90M141.22M108.18M-96.59M
Investing Cash Flow-43.88M-1.30B-101.73M-14.20M-5.67M-1.26M
Financing Cash Flow-445.88M582.76M-25.97M-25.22M534.11M71.39M

Celsius Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price35.34
Price Trends
50DMA
30.20
Positive
100DMA
30.61
Positive
200DMA
37.74
Negative
Market Momentum
MACD
0.59
Positive
RSI
48.27
Neutral
STOCH
12.26
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CELH, the sentiment is Negative. The current price of 35.34 is above the 20-day moving average (MA) of 31.30, above the 50-day MA of 30.20, and below the 200-day MA of 37.74, indicating a neutral trend. The MACD of 0.59 indicates Positive momentum. The RSI at 48.27 is Neutral, neither overbought nor oversold. The STOCH value of 12.26 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CELH.

Celsius Holdings Risk Analysis

Celsius Holdings disclosed 1 risk factors in its most recent earnings report. Celsius Holdings reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Celsius Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$85.85B39.5924.96%20.37%34.79%
77
Outperform
$3.16B27.7931.09%26.10%69.15%
67
Neutral
$3.02B15.8732.19%10.44%-1.73%-1.71%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
58
Neutral
$7.76B140.764.36%82.86%-35.81%
57
Neutral
$7.96B79.373.32%2.10%28.37%
56
Neutral
$105.96M-10.05-19.05%7.22%42.48%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CELH
Celsius Holdings
29.56
-26.48
-47.25%
PRMB
Primo Brands
21.89
-2.04
-8.52%
MNST
Monster Beverage
43.15
11.47
36.23%
FIZZ
National Beverage
31.10
-4.42
-12.45%
ZVIA
Zevia PBC
1.34
-1.15
-46.18%
COCO
Vita Coco Company
53.27
14.68
38.04%

Celsius Holdings Corporate Events

Business Operations and StrategyExecutive/Board Changes
Celsius Holdings Announces Leadership Changes and Realignment
Positive
Aug 10, 2026
On August 10, 2026, Celsius Holdings announced a series of leadership changes as part of an organizational realignment to support its total energy portfolio strategy and scaled multi-brand growth. The moves underscore the company’s emphasis ...
Business Operations and StrategyStock BuybackFinancial Disclosures
Celsius Holdings Posts Record Q2 Revenue Despite Margin Pressure
Neutral
Aug 6, 2026
Celsius Holdings reported record second-quarter 2026 revenue of $817.9 million, up 10.6% year on year, driven by strong contributions from newly integrated brands Alani Nu and Rockstar Energy, even as CELSIUS-branded revenue declined 11.7%. North ...
Business Operations and StrategyFinancial Disclosures
Celsius Highlights Growth Strategy at Deutsche Bank Conference
Positive
Jun 1, 2026
On June 2, 2026, Celsius Holdings participated in the Deutsche Bank Global Consumer Conference, highlighting its growing position in the U.S. energy drink and broader beverage market. The company presented itself as a top-10 contributor to U.S. li...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 11, 2026