Celsius Holdings (CELH) AI Stock Analysis

• Market Cap: $14.83B
• Dividend Yield: N/A
• Average Volume (3M): 5.80M
• Price to Earnings (P/E): 158.5
• Beta (1Y): 0.76
• Revenue Growth: 11.85%
• EPS Growth: -64.69%
• Country: US
• Employees: 1,073
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Beverages - Non-Alcoholic
• EPS (TTM): 0.33
• Shares Outstanding: 257,969,760
• 10 Day Avg. Volume: 6,138,880
• 30 Day Avg. Volume: 5,804,146
• PEG Ratio: -1.02
• Price to Book (P/B): 5.03
• Price to Sales (P/S): 4.54
• P/FCF Ratio: 25.70
• Enterprise Value/Market Cap: 0.89
• Enterprise Value/Revenue: 7.89
• Enterprise Value/Gross Profit: 15.62
• Enterprise Value/Ebitda: 69.35
• 1Y Price Target: $67.67
• Price Target Upside: 14.89% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 19

• Rating: 71 Outperform
• Price Target: $61.00 ▲(3.57% Upside)

Celsius Holdings' strong revenue growth and strategic partnership with PepsiCo are major positives. However, high valuation and potential margin pressures pose risks. Effective management of leverage and expenses will be crucial for sustained growth.

Positive Factors

Strategic Partnership

The partnership with PepsiCo enhances Celsius's distribution capabilities and market position, leveraging PepsiCo's extensive network to drive growth.

Revenue Growth

Significant revenue growth indicates strong market demand and successful brand expansion, supporting long-term business sustainability.

Leadership Changes

The appointment of an experienced CMO is expected to strengthen marketing strategies and enhance brand development, supporting sustained growth.

Negative Factors

Margin Pressure

Rising input costs could compress margins, affecting profitability and requiring strategic cost management to maintain financial health.

Increased Debt Levels

Higher leverage may strain financial flexibility and cash flow, necessitating careful debt management to avoid long-term financial risk.

Operating Expenses

Rising operating expenses, driven by acquisition-related costs, could impact net margins, requiring efficiency improvements to sustain profitability.

Celsius Holdings Business Overview & Revenue Model

Company Description

Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional drinks and liquid supplements in North America, Europe, Asia, and internationally. It offers various carbonated and non-carbonated functional energy drinks under the CELSIUS Originals name; dietary supplement in carbonated flavors, including apple jack'd, orangesicle, inferno punch, cherry lime, blueberry pomegranate, strawberry dragon fruit, tangerine grapefruit, and jackfruit under the CELSIUS HEAT name; and branched-chain amino acids functional energy drink that fuels muscle recovery under the CELSIUS BCCA+ENERGY name. The company also provides CELSIUS On-the-Go, a powdered form of the active ingredients in functional energy drinks in individual On-The-Go packets and canisters; and sparkling grapefruit, cucumber lime, and orange pomegranate, as well as pineapple coconut, watermelon berry, and strawberries and cream non-carbonated functional energy drinks under the CELSIUS Sweetened. It distributes its products through direct-to-store delivery distributors and direct to retailers, including supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, spas, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.

How the Company Makes Money

Celsius Holdings generates revenue primarily through the sale of its beverage products, which are distributed through various channels including retail, e-commerce platforms, and direct-to-consumer sales. Key revenue streams include sales from its energy drinks, which are marketed as fitness-enhancing beverages, and a growing line of related supplements. The company has established partnerships with major retailers and distributors, which expand its market reach and enhance brand visibility. Additionally, Celsius benefits from consumer trends favoring healthier lifestyle choices, increasing demand for functional beverages, and effective marketing strategies that resonate with fitness enthusiasts and health-conscious individuals.

Celsius Holdings Financial Statement Overview

Summary

Celsius Holdings shows strong revenue growth and operational efficiency, but increased leverage and challenges in cash flow conversion are concerns. The company needs to manage debt and expenses carefully to sustain growth.

Income Statement

Celsius Holdings has demonstrated strong revenue growth, particularly in the TTM period with a 25.38% increase. The gross profit margin has remained stable, indicating efficient cost management. However, the net profit margin has decreased in the TTM compared to the previous year, suggesting increased expenses or other financial pressures. Despite this, the company maintains a healthy EBIT and EBITDA margin, reflecting operational efficiency.

Balance Sheet

The company's debt-to-equity ratio increased significantly in the TTM, indicating higher leverage, which could pose a risk if not managed carefully. However, the return on equity remains positive, showcasing the company's ability to generate returns on shareholders' investments. The equity ratio is strong, suggesting a solid capital structure with a good proportion of equity financing.

Cash Flow

Celsius Holdings has shown positive free cash flow growth, although the growth rate has slowed in the TTM. The operating cash flow to net income ratio has decreased, indicating potential challenges in converting income into cash. The free cash flow to net income ratio remains robust, suggesting that the company is still generating sufficient cash relative to its net income.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.67B	1.36B	1.32B	653.60M	314.27M	130.73M
Gross Profit	842.13M	680.21M	633.14M	270.87M	128.17M	60.97M
EBITDA	189.64M	163.00M	269.59M	-155.88M	-2.79M	11.32M
Net Income	131.75M	145.07M	226.80M	-187.28M	3.94M	8.52M
Balance Sheet
Total Assets	3.80B	1.77B	1.54B	1.22B	314.02M	131.29M
Cash, Cash Equivalents and Short-Term Investments	615.23M	890.19M	755.98M	614.16M	16.25M	43.25M
Total Debt	862.92M	20.25M	2.19M	1.22M	1.37M	1.12M
Total Liabilities	1.70B	542.46M	447.87M	357.49M	96.97M	26.96M
Stockholders Equity	2.09B	1.22B	1.09B	864.58M	217.04M	104.33M
Cash Flow
Free Cash Flow	210.84M	239.51M	123.78M	99.92M	-99.74M	2.82M
Operating Cash Flow	235.69M	262.90M	141.22M	108.18M	-96.59M	3.40M
Investing Cash Flow	-1.36B	-101.73M	-14.20M	-5.67M	-1.26M	757.00K
Financing Cash Flow	838.89M	-25.97M	-25.22M	534.11M	71.39M	15.57M

Celsius Holdings Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 58.90
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CELH, the sentiment is Positive. The current price of 58.9 is above the 20-day moving average (MA) of 55.54, above the 50-day MA of 54.78, and above the 200-day MA of 39.10, indicating a bullish trend. The MACD of 0.23 indicates Negative momentum. The RSI at 60.63 is Neutral, neither overbought nor oversold. The STOCH value of 87.47 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CELH.

Celsius Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MNST	80 Outperform	$65.84B	42.20	―	―	3.70%	-0.53%
COCO	77 Outperform	$2.43B	39.55	21.69%	―	11.97%	16.10%
CELH	71 Outperform	$14.83B	158.53	7.91%	―	11.85%	-64.69%
FIZZ	63 Neutral	$3.52B	19.02	42.08%	―	0.46%	0.91%
PRMB	57 Neutral	$8.23B	-190.57	-0.48%	5.49%	162.92%	-107.26%
ZVIA	54 Neutral	$186.62M	-10.70	―	―	-1.08%	54.50%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%

Celsius Holdings Corporate Events

Celsius Holdings Partners with PepsiCo for Strategic Growth

On August 28, 2025, Celsius Holdings entered into a securities purchase agreement with PepsiCo, resulting in the issuance and sale of 390,000 shares of Series B Convertible Preferred Stock to PepsiCo for $585 million. This agreement allows PepsiCo to designate two members to Celsius’s Board of Directors and includes certain rights and restrictions for both parties. The transaction also involved an amended distribution agreement, making PepsiCo the exclusive distributor of Celsius products in Canada and expanding their role to include Alani Nu and Rockstar Energy products. This strategic move is expected to strengthen Celsius’s market position and enhance its distribution capabilities.

Celsius Holdings Reports Record Q2 2025 Revenue Growth

In the second quarter of 2025, Celsius Holdings reported record revenue of $739 million, an 84% increase from the previous year, driven by the acquisition of Alani Nu and rising demand for its energy drink portfolio. The company’s market share in the U.S. energy drink category rose to 17.3%, with significant growth in both domestic and international markets. Despite a slight decrease in gross margin, the company’s net income increased by 25%, reflecting strong operational performance and strategic execution in a rapidly evolving market.