Organigram’s SHRED brand surpasses $200M in yearly retail sales

Organigram celebrates a achievement as its SHRED brand surpasses the $200 million mark in yearly retail sales. “Underpinning SHRED’s great product lineup is its unique brand positioning, one that continues to resonate deeply with cannabis consumers across the country, ” said Tim Emberg, Chief Commercial Officer of Organigram. “Back in 2020, we recognized an untapped niche in the industry and seized the opportunity to build and deliver a bold new brand that set us apart from the competition. But we didn’t stop there and continued to deliver an ongoing pipeline of consumer-focused innovations such as Heavies IPRs, Rip-Strip hash, and most recently, a whole-flower derived THCV lineup, all designed to delight our self-proclaimed ‘SHRED-Heads,” he added.