OpenTable launches revamped loyalty program

OpenTable launches its revamped loyalty program, OpenTable Regulars. For diners, the new program provides updated ways to redeem points on experiences and introduces enhanced status benefits. For restaurants, it helps drive repeat business. The program – free to all OpenTable users – allows diners to earn points for every completed reservation made directly on the platform, enabling them to collect 100 points per booking, with select reservations offering up to 1,000 points. In select global markets, diners can use their points toward prepaid Experiences such as set pre-fixe menus, wine tastings, or dinner-and-a-show. In the US, diners can use their points to contribute to their check when dining out. With a comprehensive network of pre-paid Experiences and restaurants available, diners gain an unmatched ability to dine out more while earning rewards. Points can also be exchanged for Amazon gift cards in the US, Canada, UK, Australia, and Germany. OpenTable is also introducing Gold status, a new loyalty tier that provides enhanced benefits to frequent diners. Diners can achieve Gold status by completing six reservations on the OpenTable platform within 12 months, with the status lasting for a year. OpenTable is part of Booking Holdings (BKNG).