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BKNG Stock Chart & Stats
$192.01
$42.20(0.88%)
At close: 4:00 PM EST
$192.01
$42.20(0.88%)
Day’s Range― - ―
52-Week Range$150.14 - $231.80
Previous CloseN/A
Volume75.64K
Average Volume (3M)7.77M
Market Cap
$140.78B
Enterprise Value$136.48K
Total Cash (Recent Filing)$16.02B
Total Debt (Recent Filing)$18.94B
Price to Earnings (P/E)23.8
Beta1.07
Next Earnings
Aug 04, 2026EPS Estimate
2.42Next Dividend Ex-DateN/A
Dividend Yield0.89%
Share Statistics
EPS (TTM)7.63
Shares Outstanding774,878,400
10 Day Avg. Volume5,664,707
30 Day Avg. Volume7,768,556
Financial Highlights & Ratios
PEG Ratio-6.65
Price to Book (P/B)-31.16
Price to Sales (P/S)6.46
P/FCF Ratio19.12
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$221.13Price Target Upside15.17% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering26
EPS Forecast (FY)10.45
Revenue Forecast (FY)$29.34B
Bulls Say, Bears Say
Bulls Say
Cash GenerationSustained high operating and free cash flow provides durable internal funding for technology investment, buybacks and debt servicing. Strong cash conversion supports strategic initiatives and capital returns without relying on volatile external financing, improving resilience through travel cycles.
High ProfitabilityConsistently strong margins and sizable net income reflect a scalable OTA business model with favorable unit economics. High profitability supports reinvestment in products and marketing while providing a cushion against demand volatility, enabling sustained shareholder returns and strategic flexibility.
Product & Loyalty TractionRising connected-trip usage and deepening loyalty increase direct engagement and retention, reducing acquisition costs over time. Higher share of room nights from premium loyalty tiers strengthens pricing power and creates durable competitive advantage across Booking.com's global marketplace.
Bears Say
Elevated Leverage & Negative EquityHigh absolute debt and negative equity constrain financial flexibility and raise refinancing and covenant risk if macro or booking trends deteriorate. Elevated leverage can limit strategic options, increase interest burden and amplify downside in prolonged travel slowdowns or tighter capital markets.
FX-Dependent Reported GrowthMaterial reliance on favorable FX to boost reported growth can mask underlying demand weakness. A reversal in currency benefits would compress reported topline momentum, complicating trend assessment and potentially forcing tougher operating or capital-allocation choices in coming quarters.
Geopolitical & Demand VolatilityRegional conflicts and resulting cancellations create persistent operational friction and marketing inefficiency. Elevated cancellations increase volatility in revenue recognition and booking economics, while ongoing geopolitical risks can depress regional demand and raise customer acquisition and service costs.
BKNG FAQ
What was Booking Holdings’s price range in the past 12 months?
Booking Holdings lowest stock price was $150.14 and its highest was $231.80 in the past 12 months.
What is Booking Holdings’s market cap?
Booking Holdings’s market cap is $140.78B.
When is Booking Holdings’s upcoming earnings report date?
Booking Holdings’s upcoming earnings report date is Aug 04, 2026 which is in 15 days.
How were Booking Holdings’s earnings last quarter?
Booking Holdings released its earnings results on Apr 28, 2026. The company reported $1.14 earnings per share for the quarter, beating the consensus estimate of $1.075 by $0.065.
Is Booking Holdings overvalued?
According to Wall Street analysts Booking Holdings’s price is currently Undervalued.
Does Booking Holdings pay dividends?
Booking Holdings pays a Quarterly dividend of $0.42 which represents an annual dividend yield of 0.89%. See more information on Booking Holdings dividends here
What is Booking Holdings’s EPS estimate?
Booking Holdings’s EPS estimate is 2.42.
How many shares outstanding does Booking Holdings have?
Booking Holdings has 774,878,400 shares outstanding.
What happened to Booking Holdings’s price movement after its last earnings report?
Booking Holdings reported an EPS of $1.14 in its last earnings report, beating expectations of $1.075. Following the earnings report the stock price went up 0.346%.
Which hedge fund is a major shareholder of Booking Holdings?
Currently, no hedge funds are holding shares in BKNG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Booking Holdings Stock Smart Score
Outperform
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Analyst Consensus
Strong Buy
Average Price Target:
$221.13 (15.17% Upside)
$221.13 (15.17% Upside)
Blogger Sentiment
Bullish
BKNG Sentiment 70%
Sector Average 64%
Sector Average 64%
Hedge Fund Trend
Increased
By 5.7M Shares
Last Quarter.
Last Quarter.
Crowd Wisdom
Very Positive
Last 7 Days ▼ 0.5%
Last 30 Days ▲ 5.3%
Last 30 Days ▲ 5.3%
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-19.41%
12-Months-Change
Fundamentals
Return on Equity
0.89%
Trailing 12-Months
Asset Growth
1.95%
Trailing 12-Months
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
BKNG Revenue Breakdown
29.60% Agency revenues
65.96% Merchant revenues
4.44% Advertising and other revenues

BKNG Stock 12 Month Forecast
Average Price Target
$221.13
▲(15.17% Upside)
Technical Analysis
Ownership Overview
0.19% Insiders
3.72% Mutual Funds
1.57% Other Institutional Investors
68.02% Public Companies and Individual Investors











