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BKNG Stock Chart & Stats
$213.78
$4.63(2.68%)
At close: 4:00 PM EDT
$213.78
$4.63(2.68%)
Day’s Range― - ―
52-Week Range$150.14 - $220.81
Previous CloseN/A
Volume5.01M
Average Volume (3M)8.00M
Market Cap
$123.17B
Enterprise Value$140.43B
Total Cash (Recent Filing)$17.21B
Total Debt (Recent Filing)$20.69B
Price to Earnings (P/E)18.1
Beta1.06
Next Earnings
Nov 03, 2026EPS Estimate
4.49Next Dividend Ex-DateN/A
Dividend Yield1%
Share Statistics
EPS (TTM)9.06
Shares Outstanding751,380,500
10 Day Avg. Volume6,508,746
30 Day Avg. Volume8,003,894
Financial Highlights & Ratios
PEG Ratio-6.65
Price to Book (P/B)-31.16
Price to Sales (P/S)6.46
P/FCF Ratio19.12
Enterprise Value/Market Cap1.14
Enterprise Value/Revenue4.97
Enterprise Value/Gross Profit4.97
Enterprise Value/Ebitda13.02
Forecast
1Y Price Target
$233.41Price Target Upside9.18% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering28
EPS Forecast (FY)10.46
Revenue Forecast (FY)$29.25B
Bulls Say, Bears Say
Bulls Say
Strong Cash GenerationBooking converts earnings into substantial cash, supporting reinvestment, shareholder returns, and resilience through changing travel conditions. Free cash flow closely tracks net income, indicating strong earnings quality, while continued growth in cash generation reinforces the durability of the marketplace model.
High Profitability And ScaleThe company combines global scale with structurally high margins, showing that its digital marketplace can generate significant profit without proportional cost growth. The multiyear revenue expansion and sustained profitability provide a strong foundation for continued investment in products, distribution, and customer retention.
Connected Trip And Efficiency GainsBroader customer engagement across travel categories can increase booking frequency and deepen platform relationships, while AI-led service efficiencies can support margins as volume grows. Together, these initiatives strengthen the ecosystem and create operating leverage beyond simple accommodation growth.
Bears Say
Rising Leverage And Negative EquityHigher debt and a deficit equity cushion reduce financial flexibility despite strong cash generation. This capital structure can constrain the company’s ability to absorb a prolonged travel slowdown, fund acquisitions, or increase investment without directing more cash toward debt obligations and balance-sheet support.
Slowing Top-line MomentumThe recent deceleration suggests that the very strong multiyear growth profile is moderating. Slower revenue expansion may limit operating leverage and make future earnings growth more dependent on cost savings, capital returns, or execution in newer travel categories rather than broad-based demand alone.
Organic Traffic And Marketing PressureRising paid marketing costs can pressure margins if bookings require increasing acquisition spend. At the same time, changes in external search and referral platforms create a structural distribution challenge, potentially reducing efficient organic traffic and increasing reliance on paid channels to maintain marketplace demand.
Booking Holdings News
BKNG FAQ
What was Booking Holdings’s price range in the past 12 months?
Booking Holdings lowest stock price was $150.14 and its highest was $220.81 in the past 12 months.
What is Booking Holdings’s market cap?
Booking Holdings’s market cap is $123.17B.
When is Booking Holdings’s upcoming earnings report date?
Booking Holdings’s upcoming earnings report date is Nov 03, 2026 which is in 13 days.
How were Booking Holdings’s earnings last quarter?
Booking Holdings released its earnings results on Aug 04, 2026. The company reported $2.54 earnings per share for the quarter, beating the consensus estimate of $2.432 by $0.108.
Is Booking Holdings overvalued?
According to Wall Street analysts Booking Holdings’s price is currently Undervalued.
Does Booking Holdings pay dividends?
Booking Holdings pays a Quarterly dividend of $0.42 which represents an annual dividend yield of 1%. See more information on Booking Holdings dividends here
What is Booking Holdings’s EPS estimate?
Booking Holdings’s EPS estimate is 4.49.
How many shares outstanding does Booking Holdings have?
Booking Holdings has 751,380,500 shares outstanding.
What happened to Booking Holdings’s price movement after its last earnings report?
Booking Holdings reported an EPS of $2.54 in its last earnings report, beating expectations of $2.432. Following the earnings report the stock price went up 6.563%.
Which hedge fund is a major shareholder of Booking Holdings?
Currently, no hedge funds are holding shares in BKNG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Booking Holdings Stock Smart Score
Outperform
1
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3
4
5
6
7
8
9
10
Analyst Consensus
Strong Buy
Average Price Target:
$233.41 (9.18% Upside)
$233.41 (9.18% Upside)
Blogger Sentiment
Bullish
BKNG Sentiment 83%
Sector Average 61%
Sector Average 61%
Hedge Fund Trend
Increased
By 5.1M Shares
Last Quarter.
Last Quarter.
Crowd Wisdom
Very Negative
Last 7 Days ▼ 5.1%
Last 30 Days ▼ 0.9%
Last 30 Days ▼ 0.9%
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-19.57%
12-Months-Change
Fundamentals
Return on Equity
-96.70%
Trailing 12-Months
Asset Growth
-3.27%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
BKNG Company Deck
BKNG Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call presented multiple strong operational and financial highlights: outperformance versus guidance across key metrics, double-digit adjusted EPS growth, strong free cash flow and aggressive capital returns, steady progress on Connected Trip and AI-driven efficiency gains, and an increased transformation savings target. The primary headwinds were external and largely exogenous (Middle East conflict driving airline disruption and cancellations), some slower growth in flights and rental cars, modestly higher marketing spend, and early-stage top-line benefits from AI and new referral channels. Overall, the positives—including margin expansion, robust cash generation, increased cost-savings guidance, and sustained demand in domestic and regional travel—outweigh the challenges, which are mostly external and near-term.View all BKNG earnings summariesBKNG Revenue Breakdown
29.60% Agency revenues
65.96% Merchant revenues
4.44% Advertising and other revenues
BKNG Stock 12 Month Forecast
Average Price Target
$233.41
▲(9.18% Upside)
Technical Analysis
Ownership Overview
0.19% Insiders
3.84% Mutual Funds
2.92% Other Institutional Investors
66.15% Public Companies and Individual Investors