Analyst Justin Post from Bank of America Securities reiterated a Hold rating on Booking Holdings and keeping the price target at $5,850.00.
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Justin Post’s rating is based on a combination of factors affecting Booking Holdings. The company is facing challenging year-over-year comparisons in the fourth quarter, particularly due to events like the Paris Olympics, which have impacted the travel sector’s performance. Despite stable trends in key markets such as Europe and Asia, and expectations for healthy bookings growth, these tough comparisons have led to a cautious outlook.
Additionally, the stock has underperformed since its peak in August, partly due to concerns about competitive pressures and the potential impact of AI on the industry. While there is optimism for improved performance in 2026, particularly in the US travel market, the current environment suggests a more neutral stance. Therefore, Justin Post maintains a Hold rating with a price objective of $5,850, reflecting a balanced view of the company’s prospects amidst these challenges.
In another report released today, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $5,450.00 price target.