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Booking Holdings price target raised to $6,743 from $6,363 at UBS

UBS analyst Stephen Ju raised the firm’s price target on Booking Holdings (BKNG) to $6,743 from $6,363 and keeps a Buy rating on the shares as part of a Q3 earnings preview for the online travel group. UBS is concerned about how traffic mix across the internet will shift as ChatGPT continues to gain users. It sees Airbnb as being “most insulated” given its “most-fragmented” inventory, followed by Booking, Expedia, Tripadvisor and Trivago.

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