Lyft announces launch of in-app advertising

Lyft announced its app will now include advertisements. Lyft Media has designed an ad flow where riders will see ads on their ETA screen, when they match with a driver, and during their trip. Advertisers will get 100% share of voice to reach riders in relevant and contextual ways with ads that are dynamically rendered to form fit the app. Current advertising partners include Bilt Rewards, Audible, Universal Pictures, and others.