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Conagra Brands signs exclusive licensing partnership with Dolly Parton
The Fly

Conagra Brands signs exclusive licensing partnership with Dolly Parton

Conagra Brands, parent company of Duncan Hines, has entered into an exclusive agreement with Rock & Roll Hall of Fame inductee Dolly Parton to develop a line of retail food items, following her multiyear partnership with Duncan Hines. The new line of Dolly Parton food products will include frozen, refrigerated, grocery and snack items inspired by down-home comfort cuisine. The new products will start rolling onto store shelves nationwide this January, with an expanded line-up of Duncan Hines’ mixes. The first single branded Dolly Parton item, Buttermilk Pancake Mix, will start hitting shelves this winter. More items are expected to launch later in 2024 including frozen items.

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