DA Davidson assumed coverage of Amazon.com with a Buy rating and $195 price target, up from $157. The analyst still sees a “long ramp ahead across all of its businesses,” and believes a potential re-acceleration of growth in AWS could “drive upside to shares in 2024,” as Amazon sees some of the GenAI boost already present in Microsoft (MSFT), Alphabet (GOOG, GOOGL) and Meta Platforms (META) shares.
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