Black Friday online buying hit a record $9.8B in the U.S. according to Adobe Analytics as sales were up by 7.5% compared to last year’s numbers, reported TechCrunch. Buy now, pay later, or BNPL, options as a complement to other kinds of credit continued to grow in popularity and Adobe said that orders using BNPL were up by 72% on last year across the week going into Black Friday, according to TechCrunch’s report. In Monday morning trading, shares of BNPL solution provider Affirm are up $1.09, or 4%, to $27.32 in pre-market trading.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See today’s best-performing stocks on TipRanks >>
Read More on AFRM: