Abercrombie & Fitch, a division of Abercrombie & Fitch (ANF), celebrated its new “A&F Wedding Shop” collection and rang in wedding season with an immersive and experiential event on March 27, 2024. Partnering with Pinterest (PINS) to bring the latest wedding trends to life, Abercrombie transformed the grounds and rooms of Los Angeles’ famed Goldwyn House to highlight pieces from the brand’s 100+ piece collection. “The A&F Wedding Shop is designed to outfit our customers for every moment of the multi-faceted wedding experience,” said Megan Brophy, Abercrombie & Fitch Co.’s VP of Brand & Experience Marketing. “Nobody plans a wedding without Pinterest, so it was only natural to partner with them to bring the modern wedding story to life.”
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