Mediaalpha, Inc. ((MAX)) has held its Q3 earnings call. Read on for the main highlights of the call.
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The recent earnings call for MediaAlpha, Inc. painted a mixed picture for the company, reflecting both promising growth and notable challenges. While the company celebrated strong performance in its P&C vertical and record third quarter results, these achievements were somewhat overshadowed by difficulties in the health vertical and a reduction in revenue and EBITDA guidance. Despite these challenges, MediaAlpha expressed confidence through advancements in AI technology and a new share repurchase plan, though it faces ongoing pressure in take rates and health vertical performance.
Record Third Quarter Results
MediaAlpha Inc. reported record third quarter results, primarily driven by the P&C insurance vertical. The transaction value reached an impressive $589 million, marking a 30% increase year-over-year. This strong performance underscores the company’s ability to capitalize on opportunities within the P&C sector.
Strong Growth in P&C Vertical
The P&C vertical was a standout performer, achieving a 41% year-over-year growth in transaction value. This significant contribution was a key driver of the company’s overall success in the quarter, highlighting the strength and potential of this segment.
Efficient Operating Model
MediaAlpha’s efficient operating model was evident in its adjusted EBITDA of $29.1 million, which represented an 11% increase year-over-year. The company successfully converted 64% of its contribution to adjusted EBITDA, demonstrating operational efficiency and financial discipline.
AI and Technology Advancements
The company is leveraging AI to enhance productivity and adapt to technological shifts. MediaAlpha expects to remain a crucial partner for publishers and advertisers as AI adoption accelerates, positioning itself at the forefront of technological innovation in its industry.
Share Repurchase Authorization
MediaAlpha announced a new share repurchase authorization of up to $50 million, signaling confidence in its strategic direction and long-term growth prospects. This move reflects the company’s commitment to returning value to shareholders.
Health Vertical Challenges
The health vertical faced significant challenges, with transaction value declining by 40% year-over-year. Specific difficulties in the under-65 segment led to a substantial reset, impacting the overall performance of this vertical.
Decreased Revenue and EBITDA Guidance
Looking ahead, MediaAlpha has adjusted its guidance, with Q4 revenue expected to decrease by 4% year-over-year and adjusted EBITDA projected to decrease by 22% at the midpoint. These declines are largely attributed to the reduced contribution from the under-65 health segment.
Take Rate Pressure
The company experienced pressure on its take rate due to a shift towards private marketplace transactions. The take rate is expected to remain at approximately 7% in Q4, reflecting ongoing challenges in maintaining higher margins.
Forward-Looking Guidance
For the fourth quarter of 2025, MediaAlpha anticipates a transaction value range of $620 million to $645 million, marking a 27% year-over-year increase at the midpoint. However, revenue is expected to fall between $280 million and $300 million, representing a 4% year-over-year decrease at the midpoint. Adjusted EBITDA is projected to be between $27.5 million and $29.5 million, a 22% decrease year-over-year at the midpoint. The company also highlighted its financial flexibility and strategic priorities, supported by substantial free cash flow generation and a new $50 million share repurchase authorization.
In conclusion, MediaAlpha’s earnings call revealed a company navigating both opportunities and challenges. While the P&C vertical and AI advancements offer promising growth avenues, the health vertical’s struggles and decreased guidance present hurdles. The company’s strategic moves, including share repurchases, reflect confidence in its future, but it must address ongoing pressures to sustain its growth trajectory.

