VICE - ETF AI Analysis
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AdvisorShares Vice ETF (VICE)
VICE, the AdvisorShares Vice ETF, has an overall rating that reflects a mix of solid, established consumer brands and some more volatile names. Strong contributors like NetEase, Nvidia, Coca-Cola, and Monster Beverage support the fund’s quality through robust financial performance, positive earnings sentiment, and strategic growth initiatives, especially in gaming, AI, and global consumer markets. However, weaker holdings such as Snail, Philip Morris, and Altria, with bearish technical trends, leverage concerns, and industry headwinds, add risk, and the fund is notably concentrated in “vice” industries like gaming, restaurants, tobacco, and beverages, which can make it more sensitive to regulatory and consumer preference changes.
VICE vs. SPDR S&P 500 ETF (SPY)
- AUM
- 6.21M
- Region
- North America
- Expense Ratio
- 0.99%
- Beta
- 0.61
- Issuer
- AdvisorShares
- Inception Date
- Dec 12, 2017
- Dividend Yield
- N/A
- Asset Class
- Equity
- Index Tracked
- No Underlying Index
VICE Summary
AdvisorShares Vice ETF (VICE) is a thematic fund that invests in companies tied to “vice” and leisure habits, like alcohol, tobacco, gaming, and cannabis, rather than tracking a traditional index. It mainly holds U.S. consumer-focused businesses and aims to benefit from steady spending on entertainment and indulgence. Well-known names in the fund include Nvidia and Altria Group, along with brands in casinos, restaurants, and beverages. Someone might invest for diversification into sectors that can be resilient in different economic conditions. A key risk is that these niche industries can be volatile and the ETF’s value can go up and down with the market.
How much will it cost me?
The AdvisorShares Vice ETF (Ticker: VICE) has an expense ratio of 0.99%, which means you’ll pay $9.90 per year for every $1,000 invested. This is higher than average because it is actively managed, focusing on a specialized niche of consumer sectors rather than tracking a broad index.
What would affect this ETF?
The AdvisorShares Vice ETF could benefit from steady consumer demand for alcohol, tobacco, gaming, and cannabis, which are often resilient during economic downturns. However, regulatory changes or increased taxation on these industries could negatively impact growth, and shifts in consumer preferences or ethical investing trends may reduce investor interest. Additionally, its focus on U.S.-based companies means it is sensitive to domestic economic conditions and policy changes.
VICE Top 10 Holdings
VICE is leaning hard into U.S. “guilty pleasure” names, with restaurants, gaming, and tobacco doing most of the heavy lifting. BJ’s Restaurants and Brinker International have been rising nicely, giving the fund a solid boost, while Rush Street Interactive and Snail add extra punch from the online gaming side. Tobacco giants Altria and Philip Morris are steady workhorses, helping smooth out bumps. NetEase has been more mixed and Nvidia’s momentum has cooled a bit, but overall the fund’s North America–centric, vice-themed tilt keeps consumer indulgence at the center of the story.
| Name | Company Name | Weight % | Market Value | Market Cap | Yearly Gain | Overall Rating |
|---|---|---|---|---|---|---|
 VSXY | Victoria's Secret | ― | ― | ― | ― | 71Outperform |
 EAT | Brinker International | ― | ― | ― | ― | 70Neutral |
 NTES | NetEase | ― | ― | ― | ― | 81Outperform |
 BJRI | BJ's Restaurants | ― | ― | ― | ― | 74Outperform |
 NVDA | Nvidia | ― | ― | ― | ― | 76Outperform |
 SNAL | Snail, Inc. Class A | 1.36% | $85.64K | $17.46M | -61.39% | 52Neutral |
 KO | Coca-Cola | ― | ― | ― | ― | 75Outperform |
 MNST | Monster Beverage | ― | ― | ― | ― | 80Outperform |
 PM | Philip Morris | ― | ― | ― | ― | 61Neutral |
 MO | Altria Group | ― | ― | ― | ― | 64Neutral |
VICE Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For VICE, the sentiment is Negative. The current price of 32.65 is above the 20-day moving average (MA) of 32.65, below the 50-day MA of 32.92, and below the 200-day MA of 32.70, indicating a neutral trend. The MACD of -0.05 indicates Negative momentum. The RSI at 43.44 is Neutral, neither overbought nor oversold. The STOCH value of 47.37 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for VICE.
VICE Peer Comparison
Comparison Results
| Name | Price | Price Target | AUM | Expense Ratio | Overall Rating |
|---|---|---|---|---|---|
| VICE | $32.65 | $36.00(10.26% Upside) | $6.21M | 0.99% | 68Neutral |
 CCSO | $23.89 | $31.18(30.54% Upside) | $42.19M | 0.35% | 68Neutral |
 LRNZ | $54.04 | $84.95(57.20% Upside) | $35.70M | 0.69% | 65Neutral |
 XPND | $34.59 | $48.47(40.15% Upside) | $34.14M | 0.65% | 76Outperform |
 GK | $25.52 | $36.91(44.66% Upside) | $27.35M | 0.77% | 71Outperform |
 JXX | $26.46 | $41.93(58.44% Upside) | $19.51M | 0.57% | 63Neutral |
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| VICE | AdvisorShares Vice ETF | 32.65 | -0.11 | -0.33% | |
| CCSO | Carbon Collective Climate Solutions U.S. Equity ETF | 23.89 | -1.38 | -5.47% | |
| LRNZ | TrueShares Technology, AI & Deep Learning ETF | 54.04 | 2.13 | 4.10% | |
| XPND | First Trust Expanded Technology ETF | 34.59 | -2.48 | -6.69% | |
| GK | AdvisorShares Gerber Kawasaki ETF | 25.52 | -0.60 | -2.30% | |
| JXX | Janus Henderson Transformational Growth ETF | 26.46 | -1.59 | -5.67% |
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