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VCR

Vanguard Consumer Discretionary ETF (VCR)

Rating:69Neutral
Price Target:$418.00â–˛(8.40% Upside)

VCR, the Vanguard Consumer Discretionary ETF, earns a solid overall rating largely because of strong, growth-focused holdings like Amazon and Tesla, which show robust financial performance and positive outlooks despite richer valuations. High-quality contributors such as TJX and Mercadolibre further support the fund’s strength, while more mixed names like Starbucks and Booking Holdings, with leverage, valuation, and bearish technical concerns, slightly weigh on the rating. The main risk factor is the ETF’s heavy concentration in a few large consumer discretionary stocks, which can increase volatility if those companies face setbacks.

Positive Factors
Low Expense RatioThe ETF has a relatively low ongoing fee, which helps investors keep more of their returns over time.
Strong Performance from Key HoldingsSeveral major positions, including Amazon and other well-known consumer brands, have shown strong or steady gains, supporting the fund’s overall results.
Focused Exposure to Consumer Discretionary SectorThe fund offers targeted access to consumer cyclical companies, which can benefit when consumer spending is healthy.
Negative Factors
High Concentration in a Few StocksA large share of the portfolio is tied up in just a handful of companies, which increases the impact if any one of them performs poorly.
Mixed Recent PerformanceThe ETF’s recent returns have been slightly negative year-to-date and over the last few months, reflecting some weakness in the sector.
Heavy U.S. and Consumer Cyclical ExposureWith almost all assets in U.S. consumer cyclical stocks, the fund is sensitive to downturns in the U.S. economy and changes in consumer spending.

VCR vs. SPDR S&P 500 ETF (SPY)

AUM
5.90B
Region
North America
Expense Ratio
0.09%
Beta
1.15
Issuer
Vanguard
Inception Date
Jan 26, 2004
Dividend Yield
0.78%
Asset Class
Equity
Index Tracked
MSCI US IMI 25/50 Consumer Discretionary

VCR Summary

Vanguard Consumer Discretionary ETF (VCR) tracks the MSCI US IMI 25/50 Consumer Discretionary Index, focusing on U.S. companies that sell non‑essential goods and services, like retail, travel, cars, and leisure. Its top holdings include well-known names such as Amazon and Tesla, along with brands like Home Depot and McDonald’s. Investors might choose this ETF for growth potential when the economy is strong and people spend more on extras, while also getting diversification across many consumer-focused companies. A key risk is that it can be very sensitive to the economy and consumer spending, so its price can rise and fall sharply.

How much will it cost me?

The Vanguard Consumer Discretionary ETF (VCR) has an expense ratio of 0.09%, which means you’ll pay $0.90 per year for every $1,000 invested. This is lower than average because it’s a passively managed fund that tracks an index, keeping costs low for investors.

What would affect this ETF?

The Vanguard Consumer Discretionary ETF (VCR) could benefit from economic growth and rising consumer spending, as people tend to spend more on non-essential goods and services during prosperous times. However, it may face challenges during economic slowdowns or periods of high inflation, which can reduce discretionary income and spending. Additionally, changes in interest rates or regulations affecting top holdings like Amazon and Tesla could impact the ETF's performance.

VCR Top 10 Holdings

VCR is essentially a bet on U.S. consumer splurges, with Amazon and Tesla sitting in the driver’s seat. Amazon has been steady over the longer term but is losing a bit of steam lately, while Tesla’s mixed, often lagging performance has been a noticeable drag. Home Depot and Lowe’s, both tied to housing and home improvement, have been under pressure, adding to the headwinds. On the brighter side, Starbucks is quietly rising, offering a modest boost. Overall, the fund is heavily tilted toward U.S. consumer cyclical names, making it sensitive to shifts in discretionary spending.

VCR top ten holdings
NameCompany NameWeight %Market ValueMarket CapYearly GainOverall Rating
AMZNAMZNAmazon22.99%$1.42B$2.83T21.32%71Outperform
TSLATSLATesla15.91%$981.43M$1.45T-16.48%73Outperform
HDHDHome Depot4.52%$279.04M$309.16B-18.97%66Neutral
MCDMCDMcDonald's2.64%$163.11M$171.72B-19.90%65Neutral
TJXTJXTJX Companies2.37%$146.30M$162.09B2.55%79Outperform
BKNGBKNGBooking Holdings2.07%$127.42M$123.17B-20.30%63Neutral
SBUXSBUXStarbucks1.74%$107.51M$113.28B17.56%56Neutral
LOWLOWLowe's1.68%$103.36M$109.92B-18.05%69Neutral
MARMARMarriott International1.32%$81.22M$103.61B52.81%62Neutral
MELIMELIMercadolibre1.30%$80.37M$93.27B-10.59%77Outperform

VCR Technical Analysis

Technical Analysis SentimentPositive
Last Price385.60

Price Trends

50DMA381.19Positive
100DMA385.57Positive
200DMA385.01Positive

Market Momentum

MACD0.66Negative
RSI60.49Neutral
STOCH72.10Neutral

Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For VCR, the sentiment is Positive. The current price of 385.60 is above the 20-day moving average (MA) of 373.17, above the 50-day MA of 381.19, and above the 200-day MA of 385.01, indicating a bullish trend. The MACD of 0.66 indicates Negative momentum. The RSI at 60.49 is Neutral, neither overbought nor oversold. The STOCH value of 72.10 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for VCR.

VCR Peer Comparison

Comparison Results

VCR against its peer funds
NamePricePrice TargetAUMExpense RatioOverall Rating
VCRVCR$385.60$418.00(8.40% Upside)$5.90B0.09%69Neutral
AIRRAIRR$98.45$146.58(48.88% Upside)$8.51B0.69%66Neutral
XLBXLB$51.23$60.18(17.47% Upside)$8.01B0.08%67Neutral
VPUVPU$181.04$210.15(16.08% Upside)$7.85B0.09%67Neutral
FDISFDIS$100.27$120.29(19.96% Upside)$1.60B0.08%69Neutral
IYCIYC$100.26$119.32(19.01% Upside)$1.21B0.37%69Neutral

Performance Comparison

0%20%40%VCRAIRRXLBVPUFDISIYCNov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
VCR and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
VCRVanguard Consumer Discretionary ETF385.60-2.67-0.69%
AIRRFirst Trust RBA American Industrial Renaissance ETF98.453.463.64%
XLBMaterials Select Sector SPDR Fund51.237.8518.11%
VPUVanguard Utilities ETF181.04-9.29-4.88%
FDISFidelity MSCI Consumer Discretionary Index ETF100.27-0.47-0.46%
IYCiShares U.S. Consumer Discretionary ETF100.26-2.79-2.71%
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.