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SURE

AdvisorShares Insider Advantage ETF (SURE)

Rating:71Outperform
Price Target:$161.00â–²(3.81% Upside)

SURE (AdvisorShares Insider Advantage ETF) has an overall rating that suggests it is a reasonably solid fund, supported by several strong holdings in technology and communications like Marvell and Applied Materials, which benefit from robust growth prospects and positive earnings outlooks. However, weaker names such as Amplitude and DaVita, which face profitability challenges, bearish technical trends, and valuation concerns, weigh on the fund’s rating. The main risk factor is the fund’s exposure to companies with high valuations and mixed technical momentum, which could lead to greater price volatility.

Positive Factors
Strong Recent PerformanceThe ETF has shown strong gains so far this year and in recent months, indicating positive momentum.
Broad Sector DiversificationHoldings spread across technology, consumer, financial, health care, industrials, and other sectors help reduce the impact of weakness in any single industry.
Multiple Strong-Performing Top HoldingsSeveral of the largest positions, including companies in energy, software, and cybersecurity, have delivered strong year-to-date performance that supports the fund’s overall returns.
Negative Factors
High Expense RatioThe fund’s relatively high management fee means more of the returns are used to cover costs instead of going to investors.
Concentration in U.S. StocksAlmost all of the ETF’s assets are invested in U.S. companies, which limits global diversification and ties performance closely to the U.S. market.
Some Lagging Top HoldingsA few of the largest positions have shown weak year-to-date performance, which can drag on the fund’s overall results if the trend continues.

SURE vs. SPDR S&P 500 ETF (SPY)

AUM
59.10M
Region
North America
Expense Ratio
0.90%
Beta
0.76
Issuer
AdvisorShares
Inception Date
Oct 04, 2011
Dividend Yield
0.83%
Asset Class
Equity
Index Tracked
No Underlying Index

SURE Summary

AdvisorShares Insider Advantage ETF (SURE) is a U.S. stock fund that invests across many sectors, including technology, consumer, financials, and health care, without tracking a specific index. It focuses on companies where corporate insiders are actively buying shares, aiming to benefit from their confidence in the business. Well-known holdings include Marathon Petroleum and DocuSign. Investors might consider SURE for broad diversification across the U.S. market with a unique insider-driven strategy that seeks growth. A key risk is that it still moves up and down with the overall stock market, and the insider signals it follows may not always lead to better performance.

How much will it cost me?

This ETF has an expense ratio of 0.90%, which means you’ll pay about $9 per year for every $1,000 you invest. That’s higher than the average ETF because it’s actively managed and uses a specialized insider-focused strategy rather than simply tracking a broad market index.

What would affect this ETF?

Future performance of SURE will likely be influenced by the health of the U.S. economy, with strong consumer spending and business investment helping its technology, consumer cyclical, and financial holdings like Etsy, Abercrombie & Fitch, and Fortinet. On the downside, higher interest rates, market volatility, or tighter regulations affecting tech and energy companies such as Freshworks and Marathon Petroleum could weigh on returns, and the fund’s focus on insider activity may lead to more concentrated bets that can amplify both gains and losses.

SURE Top 10 Holdings

SURE is a U.S.-focused, insider-driven fund with a clear tilt toward tech, consumer, and health care names. Freshworks and DocuSign are rising on strong growth stories, helping power returns even as their charts look a bit choppy. Marathon Petroleum has been a steady engine, benefiting from firm energy markets. On the flip side, Fortinet has been mixed, with solid fundamentals but a lagging share price, while Charles River Labs and Halozyme show improving momentum but still carry operational and leverage concerns. Overall, performance is driven by a diverse mix of growth-oriented U.S. companies.

SURE top ten holdings
NameCompany NameWeight %Market ValueMarket CapYearly GainOverall Rating
STGWSTGWStagwell1.31%$773.12K$2.60B124.20%65Neutral
CROXCROXCrocs1.29%$766.33K$6.88B82.36%63Neutral
FRSHFRSHFreshworks1.29%$765.51K$3.84B34.68%72Outperform
MPCMPCMarathon Petroleum1.28%$756.89K$124.89B127.33%66Neutral
HASHASHasbro1.21%$717.42K$16.66B55.57%56Neutral
CRLCRLCharles River Labs1.19%$703.31K$17.16B100.66%60Neutral
EXELEXELExelixis1.16%$688.48K$16.93B78.20%78Outperform
ETSYETSYEtsy1.16%$685.09K$7.67B43.65%57Neutral
EVEREVEREverQuote1.14%$672.60K$828.49M13.85%77Outperform
HALOHALOHalozyme1.13%$669.02K$14.86B102.55%73Outperform

SURE Technical Analysis

Technical Analysis SentimentPositive
Last Price155.09

Price Trends

50DMA149.61Positive
100DMA149.00Positive
200DMA141.35Positive

Market Momentum

MACD1.87Negative
RSI65.98Neutral
STOCH79.71Neutral

Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For SURE, the sentiment is Positive. The current price of 155.09 is above the 20-day moving average (MA) of 151.48, above the 50-day MA of 149.61, and above the 200-day MA of 141.35, indicating a bullish trend. The MACD of 1.87 indicates Negative momentum. The RSI at 65.98 is Neutral, neither overbought nor oversold. The STOCH value of 79.71 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SURE.

SURE Peer Comparison

Comparison Results

SURE against its peer funds
NamePricePrice TargetAUMExpense RatioOverall Rating
SURESURE$155.10$161.00(3.81% Upside)$59.10M0.90%71Outperform
STNCSTNC$37.32$42.63(14.24% Upside)$93.14M0.85%68Neutral
SOVFSOVF$31.63$37.40(18.24% Upside)$90.20M0.75%70Neutral
PFOEPFOE$21.63$29.13(34.68% Upside)$88.71M0.59%75Outperform
VAMOVAMO$36.31$42.56(17.21% Upside)$87.92M0.65%63Neutral
YALLYALL$42.68$53.21(24.65% Upside)$79.03M0.65%67Neutral

Performance Comparison

-10%0%10%20%SURESTNCSOVFPFOEVAMOYALLDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
SURE and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
SUREAdvisorShares Insider Advantage ETF155.0933.7527.81%
STNCStance Equity ESG Large Cap Core ETF37.325.0015.49%
SOVFSovereign's Capital Flourish Fund31.633.2111.29%
PFOEPathfinder Focused Opportunities ETF21.63-3.23-13.00%
VAMOCambria Value & Momentum ETF36.313.7111.37%
YALLGod Bless America ETF42.68-1.91-4.29%
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.