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Zebra Tech (ZBRA)
NASDAQ:ZBRA
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Zebra Tech (ZBRA) AI Stock Analysis

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ZBRA

Zebra Tech

(NASDAQ:ZBRA)

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Neutral 69 (OpenAI - 4o)
Rating:69Neutral
Price Target:
$346.00
▲(8.62% Upside)
Zebra Tech's overall stock score reflects solid financial performance and a positive earnings call outlook, which are offset by technical indicators suggesting bearish momentum and a high valuation. The company's strategic acquisitions and guidance improvements are positive, but challenges in certain regions and sectors remain.
Positive Factors
Strategic Acquisition
The acquisition of Elo Touch Solutions is expected to enhance Zebra's market leadership and customer-facing solutions, providing $25 million in annual EBITDA synergies by year three, which could significantly boost long-term profitability and competitive positioning.
Geographic Sales Growth
Strong sales growth in North America, Asia Pacific, and Latin America indicates robust demand and effective market penetration strategies, which are crucial for sustaining long-term revenue growth and expanding the company's global footprint.
Positive Financial Guidance
Raising the full-year sales growth and EBITDA margin guidance reflects management's confidence in the company's operational execution and market conditions, suggesting potential for sustained financial performance and shareholder value creation.
Negative Factors
Declining Free Cash Flow
The decline in free cash flow growth poses a risk to future liquidity and financial flexibility, potentially impacting the company's ability to invest in growth opportunities and manage debt obligations effectively over the long term.
EMEA Sales Decline
A decline in EMEA sales highlights challenges in maintaining market share and growth in this region, which could affect overall revenue diversification and expose the company to regional economic fluctuations.
Impact of U.S. Import Tariffs
Higher U.S. import tariffs have negatively impacted gross margins, potentially leading to increased costs and reduced profitability if not mitigated, posing a challenge to maintaining competitive pricing and margins.

Zebra Tech (ZBRA) vs. SPDR S&P 500 ETF (SPY)

Zebra Tech Business Overview & Revenue Model

Company DescriptionZebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers, which produce images which are used for personal identification, access control, and financial transactions; RFID printers that encode data into passive RFID transponders; accessories and options for our printers, including vehicle mounts and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; real-time location systems and services; and tags, sensors, exciters, middleware software, and application software; as well as physical inventory management solutions, and rugged tablets and enterprise-grade mobile computing products and accessories. In addition, the company offers barcode scanners, image capture devices, and RFID readers; and workforce management solutions, workflow execution and task management solutions, and prescriptive analytics solutions, as well as communications and collaboration solutions. It also provides services, including maintenance, technical support, repair, managed and professional services; as well as cloud-based software subscriptions and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
How the Company Makes MoneyZebra Technologies generates revenue through multiple streams, including the sale of hardware products, software solutions, and service offerings. The hardware segment, which includes barcode scanners, mobile computers, and RFID devices, constitutes a significant portion of the company's revenue. Additionally, Zebra has developed software solutions that enhance asset tracking and inventory management, providing recurring revenue through licensing and subscriptions. Service offerings, including maintenance, support, and consulting, further contribute to its income. The company also benefits from strategic partnerships with key players in various industries, facilitating the integration of its technologies into broader business ecosystems and driving sales growth.

Zebra Tech Key Performance Indicators (KPIs)

Any
Any
Gross Profit by Segment
Gross Profit by Segment
Chart Insights
Data provided by:Main Street Data

Zebra Tech Earnings Call Summary

Earnings Call Date:Aug 05, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 28, 2025
Earnings Call Sentiment Positive
The earnings call presented a generally positive outlook with strong financial performance, significant sales growth in key geographic regions, and an optimistic guidance increase. The strategic acquisition of Elo Touch Solutions is expected to enhance Zebra's market leadership. However, there were some challenges, including a sales decline in the EMEA region, the impact of U.S. import tariffs, and continued difficulties in the manufacturing sector.
Q2-2025 Updates
Positive Updates
Strong Financial Performance
Zebra Technologies reported sales of $1.3 billion in Q2 2025, a 6% increase year-over-year. Adjusted EBITDA margin improved by 10 basis points to 20.6%, and non-GAAP diluted earnings per share of $3.61 was 14% higher than the previous year.
Geographic Sales Growth
Sales grew 8% in North America, 20% in Asia Pacific, and 11% in Latin America, indicating strong performance in these regions.
Positive Outlook and Guidance
Full-year sales growth guidance was raised to 5% to 7%. The adjusted EBITDA margin guidance for the full year was increased by 1 point to between 21% and 22%, and the free cash flow guidance was raised to at least $800 million.
Strategic Acquisition of Elo Touch Solutions
The acquisition of Elo Touch Solutions was announced, aiming to strengthen Zebra's position in customer-facing solutions with an expected $25 million of annual EBITDA synergies by year 3.
Negative Updates
EMEA Sales Decline
Sales in the EMEA region declined by 1%, primarily due to cycling strong comparisons in mobile computing.
Impact of U.S. Import Tariffs
Adjusted gross margin declined by 70 basis points to 47.9% due to higher U.S. import tariffs. The company anticipates a $30 million gross profit impact from tariffs for the full year 2025.
Challenges in Manufacturing
The manufacturing sector continued to lag compared to other verticals, indicating ongoing challenges in this segment.
Company Guidance
During Zebra's second quarter 2025 earnings call, the company provided robust guidance, highlighting a revised full-year sales growth expectation between 5% and 7%, which includes a favorable 50 basis points from foreign exchange and the Photoneo acquisition. For Q3, sales growth is projected between 2% and 6%, with an adjusted EBITDA margin of approximately 21%, considering a $10 million net impact from U.S. import tariffs. Zebra also increased its full-year adjusted EBITDA margin guidance by a full point to a range of 21% to 22% and anticipates non-GAAP diluted earnings per share between $15.25 and $15.75. The company expects to generate at least $800 million in free cash flow, reflecting favorable impacts from recent U.S. tax legislation. Despite strong growth in North America, Latin America, and Asia Pacific, Zebra remains cautious due to ongoing uncertainties in global trade policy and geopolitical challenges. The recent acquisition of Elo Touch Solutions is expected to be immediately accretive to earnings, with anticipated annual EBITDA synergies of $25 million by year three.

Zebra Tech Financial Statement Overview

Summary
Zebra Tech demonstrates solid financial health with strong profitability and a balanced capital structure. The company maintains stable margins and a healthy return on equity. However, the declining free cash flow and slight pressure on operational margins highlight areas for improvement.
Income Statement
75
Positive
Zebra Tech's income statement shows a strong gross profit margin of approximately 48.6% TTM, indicating efficient cost management. The net profit margin is stable at around 10.6% TTM, reflecting consistent profitability. Revenue growth is modest at 1.6% TTM, suggesting steady but slow expansion. However, the EBIT and EBITDA margins have slightly decreased compared to previous years, indicating potential pressure on operational efficiency.
Balance Sheet
70
Positive
The balance sheet reveals a moderate debt-to-equity ratio of 0.64 TTM, indicating a balanced approach to leveraging. Return on equity is healthy at 15.4% TTM, showcasing effective use of equity to generate profits. The equity ratio stands at 45.6%, suggesting a solid equity base relative to total assets. However, the increasing debt levels over the years could pose a risk if not managed carefully.
Cash Flow
65
Positive
Zebra Tech's cash flow statement shows a decline in free cash flow growth of -14.8% TTM, which is a concern for future liquidity. The operating cash flow to net income ratio is 0.58 TTM, indicating adequate cash generation relative to net income. The free cash flow to net income ratio is strong at 0.92 TTM, reflecting good cash conversion. However, the negative growth in free cash flow suggests potential challenges in sustaining cash reserves.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.19B4.98B4.58B5.78B5.63B4.45B
Gross Profit2.52B2.41B2.12B2.62B2.63B2.00B
EBITDA969.00M936.00M761.00M1.14B1.17B736.00M
Net Income548.00M528.00M296.00M463.00M837.00M504.00M
Balance Sheet
Total Assets7.94B7.97B7.31B7.53B6.21B5.38B
Cash, Cash Equivalents and Short-Term Investments872.00M901.00M137.00M105.00M332.00M168.00M
Total Debt2.32B2.36B2.41B2.20B1.15B1.40B
Total Liabilities4.32B4.38B4.27B4.80B3.23B3.23B
Stockholders Equity3.62B3.59B3.04B2.73B2.98B2.14B
Cash Flow
Free Cash Flow853.00M954.00M-91.00M413.00M1.01B895.00M
Operating Cash Flow925.00M1.01B-4.00M488.00M1.07B962.00M
Investing Cash Flow-131.00M-57.00M-92.00M-968.00M-546.00M-641.00M
Financing Cash Flow-332.00M-190.00M117.00M253.00M-371.00M-157.00M

Zebra Tech Technical Analysis

Technical Analysis Sentiment
Positive
Last Price318.54
Price Trends
50DMA
321.18
Negative
100DMA
306.53
Positive
200DMA
320.11
Negative
Market Momentum
MACD
<0.01
Negative
RSI
51.32
Neutral
STOCH
75.36
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ZBRA, the sentiment is Positive. The current price of 318.54 is above the 20-day moving average (MA) of 316.01, below the 50-day MA of 321.18, and below the 200-day MA of 320.11, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 51.32 is Neutral, neither overbought nor oversold. The STOCH value of 75.36 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ZBRA.

Zebra Tech Risk Analysis

Zebra Tech disclosed 40 risk factors in its most recent earnings report. Zebra Tech reported the most risks in the "Tech & Innovation" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Zebra Tech Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
32.97B31.885.11%2.08%14.39%-38.96%
75
Outperform
79.34B38.19107.52%0.92%6.45%44.24%
69
Neutral
$16.13B30.5115.87%19.12%138.53%
69
Neutral
27.18B16.1020.02%3.38%0.98%0.00%
68
Neutral
5.57B26,611.110.34%13.96%-96.21%
62
Neutral
25.38B24.446.18%3.27%-2.39%157.33%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ZBRA
Zebra Tech
318.54
-43.85
-12.10%
ERIC
Telefonaktiebolaget LM Ericsson
8.07
0.67
9.05%
MSI
Motorola Solutions
476.21
33.49
7.56%
NOK
Nokia
4.74
0.54
12.86%
HPE
Hewlett Packard Enterprise
24.99
6.66
36.33%
PI
IMPINJ
191.60
-16.57
-7.96%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 12, 2025