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Bookings by Segment
Value of contracts or sales commitments signed in each business segment, giving visibility into future recognized revenue. Strong bookings growth signals healthy demand and sales momentum, while weak or volatile bookings may precede revenue slowdowns or higher churn.Wix’s bookings show sustained, accelerating top‑line momentum: Creative Subscriptions remains the dominant engine and has stepped up sharply—particularly in recent cohorts driven by BASE44 and higher‑priced plans—while Business Solutions is growing faster on a percentage basis, reflecting stronger attach rates and SMB monetization. Management’s heavy, deliberate acquisition and AI investments (and the BASE44 push) are clearly buying bookings today but are front‑loaded, so watch conversion to revenue/margin and whether the attractive 7–9 month TROI sustains once spending normalizes.
Date | Business Solutions | Creative Subscriptions |
|---|---|---|
Jun 30, 2026 | $163.31M | $405.81M |
Mar 31, 2026 | $166.00M | $419.00M |
Dec 31, 2025 | $159.00M | $376.00M |
Sep 30, 2025 | $148.00M | $366.00M |
Jun 30, 2025 | $145.00M | $365.00M |
Mar 31, 2025 | $141.00M | $369.00M |
Dec 31, 2024 | $139.00M | $325.00M |
Sep 30, 2024 | $123.00M | $327.00M |
Jun 30, 2024 | $129.00M | $329.00M |
Mar 31, 2024 | $123.00M | $335.00M |