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Operating Expense Breakdown
Detailed split of operating costs such as R&D, sales and marketing, and general administration. Watching expense allocation shows how aggressively the company is investing to grow, and whether cost structure supports a path to sustainable profitability.R&D and Sales & Marketing both step up sharply beginning in late‑2025, signaling a deliberate shift to aggressive growth—heavy customer‑acquisition for BASE44 (including Super Bowl) and elevated AI R&D/compute to deploy Wix’s proprietary LLM. G&A spikes appear more episodic (tender/acquisition-related). Management frames these as intentional, short‑payback investments that underpin mid‑teens revenue guidance, but the mix of front‑loaded AI costs, FX headwinds and a temporary net‑debt position raises execution risk: if monetization or partner momentum falters, margins could stay pressured longer than expected.
Date | Sales and Marketing | Research and Development | General and Administrative |
|---|---|---|---|
Jun 30, 2026 | $181.71M | $175.69M | $44.64M |
Mar 31, 2026 | $199.59M | $178.22M | $45.28M |
Dec 31, 2025 | $152.13M | $211.24M | $62.19M |
Sep 30, 2025 | $137.43M | $172.03M | $43.18M |
Jun 30, 2025 | $113.16M | $134.74M | $44.39M |
Mar 31, 2025 | $111.56M | $127.50M | $45.39M |
Dec 31, 2024 | $106.63M | $127.19M | $46.98M |
Sep 30, 2024 | $109.10M | $124.59M | $43.11M |
Jun 30, 2024 | $102.50M | $119.26M | $43.71M |
Mar 31, 2024 | $107.23M | $124.25M | $41.33M |