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Net Retention Rate
How revenue from existing customers grows or shrinks over time after accounting for upgrades, downgrades, and churn. A high net retention rate indicates strong product stickiness and effective upselling; a low rate warns that churn is offsetting new sales.Net retention fell from the mid‑110s in 2021 to ~104–106 since late‑2022, signalling the installed base still grows but with a much weaker expansion tail than before. That drop aligns with SMB macro pressure and partner slowdown, while management’s current playbook — heavy acquisition (BASE44), higher‑price plan monetization and a proprietary LLM — is explicitly aimed at restoring cohort expansion. BASE44’s fast ARR and stronger new‑cohort monetization provide upside, but elevated marketing/AI costs and partner headwinds keep meaningful NRR reacceleration uncertain near term.
Date | Net Retention Rate |
|---|---|
Jun 30, 2026 | 105.00 |
Mar 31, 2026 | 105.00 |
Dec 31, 2025 | 105.00 |
Sep 30, 2025 | 106.00 |
Jun 30, 2025 | 106.00 |
Mar 31, 2025 | 106.00 |
Dec 31, 2024 | 106.00 |
Sep 30, 2024 | 105.00 |
Jun 30, 2024 | 105.00 |
Mar 31, 2024 | 105.00 |