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Operating Expense Breakdown
Details where the company spends money—marketing, corporate overhead, store support, etc.—and shows how operating costs affect margins. For a franchise-heavy business like Wingstop, keeping corporate expenses in check is key to converting system growth into shareholder profits.Advertising has been ramped aggressively to fuel the company’s rapid unit growth and loyalty pilots, while SG&A has trended higher partly from restructuring and elevated stock‑based comp. Depreciation is rising as new restaurants and Smart Kitchen investments scale, and cost‑of‑sales dollars have increased even as company‑owned margins modestly improved. That mix signals management is trading near‑term same‑store/margin pressure for faster unit economics and long‑term AUV upside—consistent with guidance—so monitor whether Smart Kitchen and loyalty deliver the promised payback to justify continued marketing intensity.
Date | Selling, General, and Administrative | Depreciation and Amortization | Advertising | Cost of Sales | Sale of Restaurants | Disposal of Assets |
|---|---|---|---|---|---|---|
Jun 30, 2026 | $30.24M | $7.21M | $68.42M | $25.07M | $0.00 | $0.00 |
Mar 31, 2026 | $34.45M | $6.84M | $67.31M | $24.72M | $0.00 | $0.00 |
Dec 31, 2025 | $33.32M | $6.39M | $64.68M | $24.48M | $0.00 | $0.00 |
Sep 30, 2025 | $30.66M | $6.23M | $65.54M | $24.34M | $0.00 | $0.00 |
Jun 30, 2025 | $32.94M | $6.22M | $65.53M | $24.41M | $0.00 | $0.00 |
Mar 31, 2025 | $31.44M | $6.23M | $65.80M | $22.84M | $0.00 | $6.54M |
Dec 31, 2024 | $31.23M | $5.87M | $60.60M | $23.32M | $0.00 | -$1.04M |
Sep 30, 2024 | $32.29M | $5.05M | $60.97M | $24.37M | $0.00 | $0.00 |
Jun 30, 2024 | $28.10M | $5.16M | $58.55M | $22.67M | $0.00 | $0.00 |
Mar 31, 2024 | $25.18M | $3.41M | $53.19M | $21.27M | $0.00 | $0.00 |