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Whirlpool
(NYSE:WHR)
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Rating:45Neutral
Price Target:
$26.00
▼(-36.15% Downside)
Action:Reiterated
Date:10/27/26
WHR scores low primarily due to weakened financial performance (contracting sales, compressed margins, leveraged balance sheet, and negative TTM free cash flow) and a clearly bearish technical trend. The earnings call provides some offset via pricing, cost actions, and an improved net-debt outlook, while valuation is only modestly supportive given the elevated dividend-yield risk.
Positive Factors
SDA Global growth and margins
SDA Global combines strong current profitability with substantial order momentum, giving Whirlpool an earnings stream that is less dependent on weaker major-appliance demand. Expected double-digit growth at highly accretive margins could support mix improvement and partially offset pressure elsewhere.
Negative Factors
Revenue and profit contraction
The combination of repeated revenue declines, sharply lower gross margin and renewed losses shows that Whirlpool’s earnings base remains structurally fragile. Low profitability leaves limited room to absorb demand, cost or mix pressure and makes sustained recovery dependent on successful pricing and productivity actions.
Read all positive and negative factors
Positive Factors
Negative Factors
SDA Global growth and margins
SDA Global combines strong current profitability with substantial order momentum, giving Whirlpool an earnings stream that is less dependent on weaker major-appliance demand. Expected double-digit growth at highly accretive margins could support mix improvement and partially offset pressure elsewhere.
Read all positive factors
Whirlpool Key Performance Indicators (KPIs)
Any
Net Sales by Geography
Revenue split across geographic regions (for Whirlpool typically North America, Europe, Latin America, and Asia) showing where the company earns sales and where growth is concentrated. Highlights market exposure, regional demand trends, currency and trade risks, and where management’s expansion or cost-control efforts are likely to matter most for future results.
Revenue split across geographic regions (for Whirlpool typically North America, Europe, Latin America, and Asia) showing where the company earns sales and where growth is concentrated. Highlights market exposure, regional demand trends, currency and trade risks, and where management’s expansion or cost-control efforts are likely to matter most for future results.
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The Fly
The FlyWhirlpool (WHR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$1.93B
Dividend Yield15.16%
Average Volume (3M)3.92M
Price to Earnings (P/E)―
Beta (1Y)1.10
Revenue Growth-6.48%
EPS Growth37.11%
CountryUS
Employees41,000
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)-2.15
Shares Outstanding65,736,710
10 Day Avg. Volume5,747,525
30 Day Avg. Volume3,916,759
Financial Highlights & Ratios
PEG Ratio-0.06
Price to Book (P/B)1.48
Price to Sales (P/S)0.26
P/FCF Ratio43.91
Enterprise Value/Market Cap4.46
Enterprise Value/Revenue0.59
Enterprise Value/Gross Profit4.53
Enterprise Value/Ebitda11.02
Forecast
1Y Price Target
$25.00Price Target Upside-38.61% Downside
Rating ConsensusModerate Sell
Number of Analyst Covering9
EPS Forecast (FY)-0.31
Revenue Forecast (FY)$14.58B
Whirlpool Business Overview & Revenue Model
Company Description
Whirlpool Corporation specializes in the creation and distribution of household appliances and associated merchandise. Its extensive operations are divided into four principal geographical regions: North America, Europe (encompassing the Middle Ea...
How the Company Makes Money
Whirlpool makes money primarily by selling home appliances to a mix of retail, e-commerce, and contract customers. Its core revenue stream is the sale of major domestic appliances (e.g., refrigeration, cooking, dishwashing, and laundry), which are...
Whirlpool Earnings Call Summary
Earnings Call Date:Oct 26, 2026
(Q3-2026)
| % Change Since: |
Next Earnings Date:Feb 01, 2027
Earnings Call Sentiment Neutral
The call presented a mixed but cautiously improving outlook. Whirlpool reported sequential margin improvement, strong SDA Global performance, stable market share, ongoing pricing execution, substantial liquidity, and a maintained free cash flow target. However, these positives were offset by softer demand, negative ongoing EPS, a $1.1 billion Q3 free cash flow consumption, lower revenue and margin guidance, raw material and tariff inflation, and disruption from the Grupo Casas Bahia bankruptcy. Management expressed cautious optimism for 2027 based on pricing, product launches, and structural cost initiatives, but acknowledged continued macroeconomic volatility and execution work ahead.Positive Updates
Sequential Margin Improvement
Third-quarter ongoing EBIT margin improved sequentially by approximately 80 basis points to 2.6%, despite intensified macroeconomic challenges.
Negative Updates
Softer North American Demand
Third-quarter net sales were $3.7 billion, impacted by softer industry demand in North America. MDA North America net sales were $2.5 billion, while North American industry demand declined 3.3% in Q3.
Read all updates
Q3-2026 Updates
Positive
Negative
Sequential Margin Improvement
Third-quarter ongoing EBIT margin improved sequentially by approximately 80 basis points to 2.6%, despite intensified macroeconomic challenges.
Read all positive updates
Company Guidance
For 2026, Whirlpool expects revenue decline of approximately 1.5%, a full year ongoing EBIT margin between 2% and 2.2%, approximately $250 million of gross cost savings, net cost takeout below $150 million, free cash flow of approximately $300 million or approximately 2% of net sales, approximately $400 million of CapEx, and year-end net debt below $4.5 billion; its EBIT margin bridge includes a 25 basis-point benefit from price/mix, a 125 basis-point headwind from cost actions, a 100 basis-point headwind from raw material inflation, a 75 basis-point headwind from tariffs, no material impact from marketing and technology, and a favorable currency impact of 25 basis points. MDA Latin America industry demand is expected to increase 5% to 7%, MDA North America’s full year margin is expected to be more than 2%, MDA Latin America’s full year EBIT margin approximately 3%, and SDA Global’s full year EBIT margin expectations remain unchanged; North America industry demand guidance is down approximately 5%, additional pricing actions are 7% to 10% in North America and in Latin America, their impact is expected to be somewhat limited in Q4 and fully ramping up in January, and SDA Global is expected to deliver double digit growth for the year, at highly accretive margins.Whirlpool Financial Statement Overview
Summary
Income Statement
34
Negative
Balance Sheet
40
Negative
Cash Flow
38
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 14.56B | 15.52B | 16.61B | 19.46B | 19.72B | 21.98B |
| Gross Profit | 1.90B | 2.36B | 2.55B | 3.19B | 3.02B | 4.42B |
| EBITDA | 781.00M | 1.16B | 503.00M | 1.30B | -562.00M | 3.00B |
| Net Income | -123.00M | 317.00M | -323.00M | 481.00M | -1.52B | 1.78B |
Balance Sheet | ||||||
| Total Assets | 16.96B | 16.00B | 16.30B | 17.31B | 17.12B | 20.29B |
| Cash, Cash Equivalents and Short-Term Investments | 1.10B | 669.00M | 1.27B | 1.57B | 1.96B | 3.04B |
| Total Debt | 7.71B | 7.86B | 7.34B | 7.84B | 8.20B | 6.03B |
| Total Liabilities | 13.25B | 13.29B | 13.37B | 14.78B | 14.62B | 15.27B |
| Stockholders Equity | 3.73B | 2.73B | 2.68B | 2.36B | 2.34B | 4.85B |
Cash Flow | ||||||
| Free Cash Flow | -81.00M | 92.00M | 384.00M | 366.00M | 820.00M | 1.65B |
| Operating Cash Flow | 324.00M | 481.00M | 835.00M | 915.00M | 1.39B | 2.18B |
| Investing Cash Flow | -429.00M | -520.00M | -140.00M | -553.00M | -3.57B | -660.00M |
| Financing Cash Flow | 257.00M | -620.00M | -938.00M | -792.00M | 1.21B | -1.34B |
Whirlpool Technical Analysis
Neutral
40.72
Price Trends
32.86
Negative
36.19
Negative
48.68
Negative
Market Momentum
-1.35
Negative
49.12
Neutral
68.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Neutral. The current price of 40.72 is above the 20-day moving average (MA) of 28.39, above the 50-day MA of 32.86, and below the 200-day MA of 48.68, indicating a neutral trend. The MACD of -1.35 indicates Negative momentum. The RSI at 49.12 is Neutral, neither overbought nor oversold. The STOCH value of 68.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for WHR.
Whirlpool Risk Analysis
Whirlpool disclosed 31 risk factors in its most recent earnings report. Whirlpool reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Whirlpool Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
77 Outperform | $29.46B | 42.42 | 26.01% | 2.30% | 17.49% | 33.42% | |
74 Outperform | $437.01M | 7.63 | 30.70% | 1.51% | -3.33% | 80.91% | |
69 Neutral | $85.73M | -32.47 | -1.51% | 13.67% | -36.90% | -103.68% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
49 Neutral | $146.24M | -1.24 | -64.46% | ― | -16.30% | -210.55% | |
48 Neutral | $198.56M | -0.39 | -112.36% | ― | -60.10% | -15.00% | |
45 Neutral | $1.93B | -13.65 | -3.47% | 15.16% | -6.48% | 37.11% |
* Consumer Cyclical Sector Average
WHR
Whirlpool
29.94
-39.85
-57.10%
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Whirlpool Corporate Events
Executive/Board Changes
Whirlpool Appoints Industry Veteran Karin Risi to Board
Positive
Oct 20, 2026
On October 19, 2026, Whirlpool Corporation appointed industry veteran Karin Risi to its board of directors, assigning her to the Finance and Human Resources committees and aligning her compensation with that of other non-employee directors. Risi b...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.