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Whirlpool
(NYSE:WHR)
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Rating:43Neutral
Price Target:
$30.00
▼(-26.33% Downside)
Action:Reiterated
Date:09/29/26
The score is held down primarily by weak financial performance (especially negative recent free cash flow and high leverage) and bearish technicals (deep downtrend with negative momentum). Valuation is somewhat supportive via a low P/E, but the unusually high yield appears higher-risk given cash pressures, while the earnings call indicates operational progress and reaffirmed targets but with near-term cash and margin headwinds still prominent.
Positive Factors
Product innovation and share gains
A sustained launch pipeline and demonstrated share gains indicate that Whirlpool is using innovation to improve brand relevance and defend category position. Successful products can support mix, pricing power and customer retention, creating a durable foundation for revenue and margin recovery.
Negative Factors
Weak cash generation
Negative recent free cash flow indicates that reported earnings are not currently converting into sufficient cash, limiting internally funded investment and debt reduction. The large Q2 cash outflow makes the planned recovery to approximately $300M of full-year FCF important but execution-sensitive.
Read all positive and negative factors
Positive Factors
Negative Factors
Product innovation and share gains
A sustained launch pipeline and demonstrated share gains indicate that Whirlpool is using innovation to improve brand relevance and defend category position. Successful products can support mix, pricing power and customer retention, creating a durable foundation for revenue and margin recovery.
Read all positive factors
Whirlpool Key Performance Indicators (KPIs)
Any
Net Sales by Geography
Revenue split across geographic regions (for Whirlpool typically North America, Europe, Latin America, and Asia) showing where the company earns sales and where growth is concentrated. Highlights market exposure, regional demand trends, currency and trade risks, and where management’s expansion or cost-control efforts are likely to matter most for future results.
Revenue split across geographic regions (for Whirlpool typically North America, Europe, Latin America, and Asia) showing where the company earns sales and where growth is concentrated. Highlights market exposure, regional demand trends, currency and trade risks, and where management’s expansion or cost-control efforts are likely to matter most for future results.
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The Fly
The FlyWhirlpool (WHR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$1.98B
Dividend Yield14.68%
Average Volume (3M)2.62M
Price to Earnings (P/E)10.3
Beta (1Y)1.12
Revenue Growth-3.92%
EPS GrowthN/A
CountryUS
Employees41,000
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)2.96
Shares Outstanding65,199,380
10 Day Avg. Volume2,805,228
30 Day Avg. Volume2,624,265
Financial Highlights & Ratios
PEG Ratio-0.06
Price to Book (P/B)1.48
Price to Sales (P/S)0.26
P/FCF Ratio43.91
Enterprise Value/Market Cap4.75
Enterprise Value/Revenue0.63
Enterprise Value/Gross Profit4.65
Enterprise Value/Ebitda9.69
Forecast
1Y Price Target
$39.75Price Target Upside-2.38% Downside
Rating ConsensusHold
Number of Analyst Covering9
EPS Forecast (FY)1.83
Revenue Forecast (FY)$14.90B
Whirlpool Business Overview & Revenue Model
Company Description
Whirlpool Corporation specializes in the creation and distribution of household appliances and associated merchandise. Its extensive operations are divided into four principal geographical regions: North America, Europe (encompassing the Middle Ea...
How the Company Makes Money
Whirlpool makes money primarily by selling home appliances to a mix of retail, e-commerce, and contract customers. Its core revenue stream is the sale of major domestic appliances (e.g., refrigeration, cooking, dishwashing, and laundry), which are...
Whirlpool Earnings Call Summary
Earnings Call Date:Aug 03, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Oct 15, 2026
Earnings Call Sentiment Neutral
The call highlighted clear operational progress — sequential margin improvement, strong pricing execution, accelerated product innovation with measurable share gains, a targeted $150M cost takeout program, and material balance sheet/ liquidity improvements that clear near-term maturities. However, results were tempered by a negative ongoing EPS, a substantial Q2 free cash flow consumption (~$1.1B), tariff and raw material headwinds (notably a ~200 bps tariff drag), promotional intensity and price/mix weakness in Latin America, and higher interest expense from refinancing. Management reiterated guidance and presented actions that should drive margin expansion into the back half and into 2027, but near-term cash and macro pressures keep progress uneven.Positive Updates
Sequential Margin Improvement
Ongoing EBIT margin improved by ~50 basis points quarter-over-quarter to 1.8% in Q2 2026; MDA North America delivered ~240 basis points of sequential EBIT margin improvement driven by pricing and structural cost actions.
Negative Updates
Negative Ongoing EPS and Q2 Earnings Pressure
Ongoing earnings per share were negative $0.21 in Q2, reflecting margin pressure and lower earnings in the quarter.
Read all updates
Q2-2026 Updates
Positive
Negative
Sequential Margin Improvement
Ongoing EBIT margin improved by ~50 basis points quarter-over-quarter to 1.8% in Q2 2026; MDA North America delivered ~240 basis points of sequential EBIT margin improvement driven by pricing and structural cost actions.
Read all positive updates
Company Guidance
Whirlpool reaffirmed its 2026 operational outlook but updated financials to reflect higher interest expense, guiding to roughly 1.5% like‑for‑like revenue growth and about a 4% full‑year ongoing EBIT margin, with free cash flow of ~$300M (~2% of net sales) and interest expense revised from $300M to $350M; the company expects to exit 2026 with net debt below $5.0B (Q2 net debt ~$5.8B) after securing >$3B in liquidity (including a $2B secured bond issuance, a $2B asset‑based lending facility and a $1.1B equity offering) and net cash of roughly $84M from the ~$128M Beko Europe sale. Q2 metrics referenced in guidance included net sales of $3.5B, ongoing EPS of -$0.21, ongoing EBIT margin of 1.8% (a +50 bps quarter‑over‑quarter improvement), MDA North America net sales of $2.4B (+8% Q/Q) and NA EBIT margin improvement of ~240 bps Q/Q; guidance assumes continued margin expansion in H2 driven by pricing and product launches, $150M of 2026 structural cost takeouts (about $60M automation, $15M strategic sourcing, $20M corporate cost cuts), ~ $400M of CapEx, and expected annualized EBIT benefits of roughly $70M (Amana), $30M (Perrysburg) and $60M (distribution consolidation).Whirlpool Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
42
Neutral
Cash Flow
33
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 14.92B | 15.52B | 16.61B | 19.46B | 19.72B | 21.98B |
| Gross Profit | 2.02B | 2.36B | 2.55B | 3.19B | 3.02B | 4.42B |
| EBITDA | 968.00M | 1.16B | 503.00M | 1.30B | -562.00M | 3.00B |
| Net Income | 187.00M | 317.00M | -323.00M | 481.00M | -1.52B | 1.78B |
Balance Sheet | ||||||
| Total Assets | 17.33B | 16.00B | 16.30B | 17.31B | 17.12B | 20.29B |
| Cash, Cash Equivalents and Short-Term Investments | 1.24B | 669.00M | 1.27B | 1.57B | 1.96B | 3.04B |
| Total Debt | 8.06B | 7.86B | 7.34B | 7.84B | 8.20B | 6.03B |
| Total Liabilities | 13.40B | 13.29B | 13.37B | 14.78B | 14.62B | 15.27B |
| Stockholders Equity | 3.93B | 2.73B | 2.68B | 2.36B | 2.34B | 4.85B |
Cash Flow | ||||||
| Free Cash Flow | -161.00M | 92.00M | 384.00M | 366.00M | 820.00M | 1.65B |
| Operating Cash Flow | 236.00M | 481.00M | 835.00M | 915.00M | 1.39B | 2.18B |
| Investing Cash Flow | -489.00M | -520.00M | -140.00M | -553.00M | -3.57B | -660.00M |
| Financing Cash Flow | 407.00M | -620.00M | -938.00M | -792.00M | 1.21B | -1.34B |
Whirlpool Technical Analysis
Negative
40.72
Price Trends
37.60
Negative
38.72
Negative
53.13
Negative
Market Momentum
-2.11
Positive
28.05
Positive
13.44
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Negative. The current price of 40.72 is above the 20-day moving average (MA) of 33.33, above the 50-day MA of 37.60, and below the 200-day MA of 53.13, indicating a bearish trend. The MACD of -2.11 indicates Positive momentum. The RSI at 28.05 is Positive, neither overbought nor oversold. The STOCH value of 13.44 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WHR.
Whirlpool Risk Analysis
Whirlpool disclosed 31 risk factors in its most recent earnings report. Whirlpool reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Whirlpool Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
77 Outperform | $25.72B | 37.03 | 26.01% | 2.30% | 17.49% | 33.42% | |
74 Outperform | $510.67M | 8.92 | 30.70% | 1.29% | -3.33% | 80.91% | |
69 Neutral | $102.88M | -38.66 | -1.51% | 13.67% | -36.90% | -103.68% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
49 Neutral | $148.59M | -1.26 | -64.46% | ― | -16.30% | -210.55% | |
47 Neutral | $170.11M | -0.33 | -112.36% | ― | -60.10% | -15.00% | |
43 Neutral | $1.98B | 10.27 | 5.83% | 14.68% | -3.92% | ― |
* Consumer Cyclical Sector Average
WHR
Whirlpool
30.31
-46.98
-60.79%
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.