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Take Rate
The percentage of advertiser dollars routed through Trade Desk that the company keeps as revenue. A rising take rate points to stronger pricing power, better monetization, or more value-added services; a falling take rate can signal competitive pressure or a shift toward lower-margin business.The Trade Desk's take rate has remained relatively stable over recent years, hovering around 20%. Despite this stability, the latest earnings call highlights significant organizational changes due to a rare miss in financial expectations, driven by execution missteps. The company is refocusing efforts to capitalize on strong growth areas like CTV and international markets, which could influence future take rate dynamics. Strategic investments in AI and partnerships are expected to drive further growth, suggesting potential for enhanced take rate performance as these initiatives mature.
Date | Take Rate |
|---|---|
Jan 01, 2024 | 20.30 |
Jan 01, 2023 | 20.25 |
Jan 01, 2022 | 20.38 |
Jan 01, 2021 | 19.40 |
Jan 01, 2020 | 19.90 |
Jan 01, 2019 | 21.10 |
Jan 01, 2018 | 20.30 |
Jan 01, 2017 | 19.80 |
Jan 01, 2016 | 19.80 |
Jan 01, 2015 | 20.70 |