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Gross Spend
The total advertising dollars transacted through Trade Desk’s platform, reflecting demand, client adoption, and overall platform scale. Growth in gross spend drives future revenue potential but can mask margin effects since most spend is passed on to publishers and exchanges.Gross Spend has doubled since 2021 but slowed sharply in 2025—growth fell to roughly low‑teens after mid‑20s% annual gains—largely due to CPG and auto weakness management cites as shaving ~5ppt. Crucially, revenue grew faster than spend in 2025, implying better monetization per dollar driven by CTV, retail data marketplace and JBPs. Near term, conservative guidance and targeted reinvestment in AI/infrastructure cap upside, but the higher‑quality mix and product traction position Trade Desk to regain spend momentum if sector demand normalizes.
Date | Gross Spend |
|---|---|
Jan 01, 2025 | $13.39B |
Jan 01, 2024 | $12.04B |
Jan 01, 2023 | $9.61B |
Jan 01, 2022 | $7.74B |
Jan 01, 2021 | $6.17B |
Jan 01, 2020 | $4.20B |
Jan 01, 2019 | $3.13B |
Jan 01, 2018 | $2.35B |
Jan 01, 2017 | $1.56B |
Jan 01, 2016 | $1.03B |