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BRP (TSE:DOO)
TSX:DOO
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BRP (DOO) AI Stock Analysis

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TSE:DOO

BRP

(TSX:DOO)

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Neutral 57 (OpenAI - Gpt-5.6Sol)
Rating:57Neutral
Price Target:
C$87.00
▲(3.98% Upside)
Action:Reiterated
Date:08/19/26
The score is held back mainly by high leverage and compressed profitability, plus materially reduced near-term earnings guidance due to tariffs. Offsetting these risks are strong recent cash generation and a constructive technical setup with the stock trading above key moving averages, while valuation is only moderate with a low dividend yield.
Positive Factors
Revenue Growth and Market Share
Strong volume growth and market-share gains indicate improving product competitiveness and channel execution. If sustained, broader adoption in ORV and ATV can support durable revenue growth and strengthen BRP’s position across core recreational categories.
Negative Factors
High Balance-Sheet Leverage
High leverage leaves less tolerance for cyclical demand weakness, margin shocks, or elevated financing needs. Although recent net leverage improved, the unstable equity base and debt-heavy structure could constrain capital allocation and amplify downside during weaker industry conditions.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth and Market Share
Strong volume growth and market-share gains indicate improving product competitiveness and channel execution. If sustained, broader adoption in ORV and ATV can support durable revenue growth and strengthen BRP’s position across core recreational categories.
Read all positive factors

BRP (DOO) vs. iShares MSCI Canada ETF (EWC)

BRP Business Overview & Revenue Model

Company Description
BRP Inc., along with its affiliates, designs, manufactures, distributes, and sells a wide array of powersports vehicles and marine equipment across an extensive international footprint that includes the United States, Canada, Mexico, various Europ...
How the Company Makes Money
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BRP Earnings Call Summary

Earnings Call Date:May 28, 2026
(Q1-2027)
|
% Change Since: |
Next Earnings Date:Sep 03, 2026
Earnings Call Sentiment Neutral
The call reflects a mixed but balanced picture: operationally BRP delivered a strong quarter with double-digit revenue growth, margin expansion, market share gains (notably in ORV/ATV) and robust cash generation. However, a large, uncertain tariff headwind materially reduces near-term earnings and pressures full-year margins despite partial mitigation plans. Management emphasizes confidence in long-term fundamentals and flexibility of the balance sheet while acknowledging meaningful short-term disruption from trade actions.
Positive Updates
Quarterly Revenue and Profit Beat
Q1 revenue of $2.4 billion, up 30% year-over-year; normalized EBITDA of $334 million (up 67% YoY) and normalized EPS of $1.83 (nearly tripled YoY), results ahead of expectations driven by stronger volumes, disciplined cost control and a favorable promotional environment.
Negative Updates
Significant Section 232 Tariff Headwind
Amendment introduces a 25% tariff on full value of imported snowmobiles and most ORVs replacing prior metal-content tariff treatment; expected incremental tariff impact of $500M–$550M for fiscal '27 (annualized estimate $650M–$700M).
Read all updates
Q1-2027 Updates
Negative
Quarterly Revenue and Profit Beat
Q1 revenue of $2.4 billion, up 30% year-over-year; normalized EBITDA of $334 million (up 67% YoY) and normalized EPS of $1.83 (nearly tripled YoY), results ahead of expectations driven by stronger volumes, disciplined cost control and a favorable promotional environment.
Read all positive updates
Company Guidance
BRP issued revised fiscal 2027 guidance reflecting the new Section 232 tariff outlook: revenues $9.125–$9.375 billion, normalized EBITDA $925–$975 million and normalized EPS $3.00–$3.50, while still expecting free cash flow of over $600 million; at the midpoint gross margin is implied slightly north of 19%. Management said the company sees a total incremental tariff hit of $500–$550 million for the year (about $650–$700 million annualized), expects to offset roughly $200 million through mitigation (with another $25–$50 million of annualized benefit possible as initiatives ramp), and quantified the upside from stronger fundamentals as roughly $60 million of normalized EBITDA or $0.60 per share. By way of context, BRP began the year with EPS guidance of $5.50–$6.50 (implying $6.10–$7.10 earnings power before the new tariffs and after $90 million of previously assumed tariffs), and said the incremental net tariff impact of $3.10–$3.60 per share drives the revised $3.00–$3.50 range; Q2 is expected to show an EPS decline of about $1.60–$1.65 year‑over‑year and the tariff burden is expected to be fairly distributed (slightly higher in Q3). These targets follow a strong Q1 (revenue $2.4 billion, normalized EBITDA $334 million, normalized EPS $1.83, gross profit $562 million / 23.5% margin, free cash flow ~$367 million, cash ~ $700 million, net leverage 1.4x) and reflect working‑capital tailwinds including a ~ $150 million AR floor‑plan benefit.

BRP Financial Statement Overview

Summary
Cash generation is strong (TTM operating cash flow ~$1.29B; free cash flow ~$0.98B with ~32.5% growth), but financial risk remains elevated due to a debt-heavy balance sheet (TTM debt ~$2.92B vs equity ~$0.70B; ~4.2x debt-to-equity). Profitability is positive but compressed versus peak years, with thin net margin (~3.0%) and prior earnings volatility (including a 2025 loss).
Income Statement
62
Positive
Balance Sheet
38
Negative
Cash Flow
70
Positive
BreakdownTTMJan 2025Jan 2024Jan 2023Jan 2022Jan 2021
Income Statement
Total Revenue8.99B8.44B7.83B9.96B10.03B7.65B
Gross Profit2.05B1.89B1.77B2.63B2.50B2.13B
EBITDA1.00B971.00M976.60M1.74B1.61B1.39B
Net Income270.90M291.60M-213.10M743.40M863.90M793.90M
Balance Sheet
Total Assets6.75B6.32B6.29B6.78B6.46B5.03B
Cash, Cash Equivalents and Short-Term Investments752.40M427.10M180.70M491.80M202.30M265.80M
Total Debt2.92B2.68B3.13B2.95B3.02B2.19B
Total Liabilities6.04B5.71B6.05B5.96B5.92B5.16B
Stockholders Equity696.60M604.10M241.30M808.90M534.90M-135.60M
Cash Flow
Free Cash Flow978.10M738.30M165.70M942.10M-52.20M87.90M
Operating Cash Flow1.29B1.04B562.30M1.49B548.80M716.80M
Investing Cash Flow-324.10M-318.40M-425.50M-574.90M-853.40M-687.70M
Financing Cash Flow-547.00M-486.00M-375.30M-629.20M291.00M-1.09B

BRP Technical Analysis

Technical Analysis Sentiment
Negative
Last Price83.67
Price Trends
50DMA
86.89
Negative
100DMA
84.06
Positive
200DMA
91.58
Negative
Market Momentum
MACD
-0.02
Positive
RSI
45.79
Neutral
STOCH
15.69
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:DOO, the sentiment is Negative. The current price of 83.67 is below the 20-day moving average (MA) of 89.57, below the 50-day MA of 86.89, and below the 200-day MA of 91.58, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 45.79 is Neutral, neither overbought nor oversold. The STOCH value of 15.69 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:DOO.

BRP Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
82
Outperform
C$15.69B19.8114.41%1.52%5.44%4.67%
73
Outperform
C$5.84B8.6210.96%1.14%9.32%227.52%
72
Outperform
C$24.28B24.186.14%2.92%1.59%-35.21%
67
Neutral
C$9.99B14.8611.53%3.60%1.05%-6.66%
65
Neutral
C$710.94M5.947.89%1.98%-2.65%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
57
Neutral
C$6.16B20.7346.01%1.09%16.09%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:DOO
BRP
86.05
0.48
0.56%
TSE:MG
Magna International
91.48
30.46
49.91%
TSE:LNR
Linamar
99.06
25.06
33.86%
TSE:MRE
Martinrea International
10.16
>-0.01
-0.03%
TSE:CCL.A
CCL Industries (A)
92.04
10.62
13.04%
TSE:CTC.A
Canadian Tire
190.27
25.70
15.62%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2026