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SoFi (SOFI)
NASDAQ:SOFI
US Market
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SoFi (SOFI) Total Products

66,591 Followers

Total Products

Counts the total financial products held by members, showcasing the company's ability to cross-sell and deepen customer relationships.
Total Products shows sustained, accelerating multi‑year expansion, with record quarterly product additions in early 2026 driven by both robust new‑member growth and high attach rates among existing members. That expanding product base is materially improving monetization and margin dynamics—supporting Rule‑of‑40 outperformance and management’s confident top‑line guidance—while the company scales lending and payments. Near‑term risks include a lost large tech‑platform client and elevated H1 marketing spend, which may compress segment revenue and margins before expected back‑half payback.
Date
Total Products
Jun 30, 2026
24.38M
Mar 31, 2026
22.16M
Dec 31, 2025
20.17M
Sep 30, 2025
18.55M
Jun 30, 2025
17.14M
Mar 31, 2025
15.92M
Dec 31, 2024
14.74M
Sep 30, 2024
13.65M
Jun 30, 2024
12.78M
Mar 31, 2024
11.83M