Sirius XM Holdings (SIRI) AI Stock Analysis

• Market Cap: $7.05B
• Dividend Yield: 5.16%
• Average Volume (3M): 3.21M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.49
• Revenue Growth: -3.75%
• EPS Growth: -253.95%
• Country: US
• Employees: 5,515
• Sector: Communication Services
• Sector Strength: 97
• Industry: Entertainment
• EPS (TTM): 0.57
• Shares Outstanding: 336,740,450
• 10 Day Avg. Volume: 3,493,319
• 30 Day Avg. Volume: 3,207,153
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 2.60
• Enterprise Value/Revenue: 2.14
• Enterprise Value/Gross Profit: 4.50
• Enterprise Value/Ebitda: -17.91
• 1Y Price Target: $22.90
• Price Target Upside: 9.41% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 10

• Rating: 45 Neutral
• Price Target: $22.00 ▲(5.11% Upside)

Sirius XM Holdings' overall stock score is primarily impacted by its financial performance and valuation concerns. The company faces significant challenges with declining profitability and negative earnings, reflected in a negative P/E ratio. Technical analysis indicates potential short-term weakness, while the dividend yield offers some compensation. The company's strategic initiatives and positive cash flow are positive aspects but are overshadowed by broader financial and market challenges.

Positive Factors

Podcast Ad Revenue Growth

The significant growth in podcast ad revenue highlights the company's successful expansion into digital content, enhancing its revenue diversification and long-term growth potential.

Free Cash Flow Performance

Strong free cash flow performance indicates effective cost management and operational efficiency, providing the company with financial flexibility to invest in growth initiatives.

New Content and Talent Deals

Expanding content offerings through new talent deals enhances the company's competitive edge and audience reach, supporting subscriber growth and brand strength.

Negative Factors

Overall Revenue Decline

A decline in overall revenue reflects challenges in maintaining market share and growth, potentially impacting long-term financial stability and investment capacity.

Challenges in Advertising Market

Persistent challenges in the advertising market due to competitive pressures could limit revenue growth and profitability, affecting the company's strategic initiatives.

Pandora Revenue Decline

Declining Pandora revenue indicates difficulties in sustaining user engagement and monetization, which could hinder the company's diversification and growth strategy.

Sirius XM Holdings Business Overview & Revenue Model

Company Description

Sirius XM Holdings Inc. provides satellite radio services on a subscription fee basis in the United States. It broadcasts music, sports, entertainment, comedy, talk, news, traffic, and weather channels, including various music genres, such as rock, pop and hip-hop, country, dance, jazz, Latin, and classical; live play-by-play sports from various leagues and colleges; various talk and entertainment channels for a range of audiences; national, international, and financial news; and limited run channels. The company also provides streaming service that includes a range of music and non-music channels, and podcasts, as well as channels that are not available on its satellite radio service; and offers applications to allow consumers to access its streaming service on smartphones, tablets, computers, home devices, and other consumer electronic equipment, as well as connected vehicle services. In addition, it distributes satellite radios through automakers and retailers, as well as its website. Further, the company provides location-based services through two-way wireless connectivity, including safety, security, convenience, remote vehicles diagnostic, maintenance and data, and stolen or parked vehicle locator services. Additionally, it offers satellite television services, which offer music channels on the DISH Network satellite television service as a programming package; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; and real-time traffic and weather services. The company was incorporated in 2013 and is headquartered in New York, New York. Sirius XM Holdings Inc. is a subsidiary of Liberty Media Corporation.

How the Company Makes Money

Sirius XM generates revenue primarily through subscription fees from its satellite radio and streaming services. The company offers various subscription plans, including individual and family options, which contribute significantly to its recurring revenue. Additionally, Sirius XM earns revenue from advertising sales on its non-premium channels, as well as through partnerships and content agreements with other media companies and brands. The company also monetizes its services by selling premium add-on features, such as enhanced music services and exclusive content packages. Strategic partnerships with automotive manufacturers to integrate its services into vehicles further bolster its subscriber base and revenue streams.

Sirius XM Holdings Financial Statement Overview

Summary

Sirius XM Holdings is facing financial pressures with declining profitability and revenue. The company maintains positive cash flows, but negative earnings and potential solvency risks due to negative equity are concerning. Stabilizing operations and improving profitability are critical.

Income Statement

Sirius XM Holdings has seen a decline in key profitability metrics. The gross profit margin remains relatively stable, but the company is experiencing significant negative net income, leading to negative net profit margins. Revenue has been decreasing, and both EBIT and EBITDA margins have turned negative in the TTM (Trailing-Twelve-Months), indicating operational challenges.

Balance Sheet

The balance sheet shows mixed signals. While the company has reduced its total debt significantly in the TTM period, its equity ratio is low, and it has a negative stockholders' equity in some periods, reflecting balance sheet instability. The debt-to-equity ratio is not meaningful due to negative equity, suggesting high financial leverage risks.

Cash Flow

The cash flow metrics reveal some strength, with positive operating cash flow and free cash flow. However, there is a decline in free cash flow growth, and the company is reliant on its operating cash flow to sustain net income, as indicated by the operating cash flow to net income ratio.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	8.56B	8.70B	8.95B	9.00B	8.70B	8.04B
Gross Profit	4.07B	4.20B	4.38B	4.52B	4.40B	4.10B
EBITDA	-1.02B	-747.00M	2.54B	2.61B	2.52B	1.39B
Net Income	-1.76B	-1.67B	1.26B	1.21B	1.31B	131.00M
Balance Sheet
Total Assets	27.33B	27.52B	30.06B	10.02B	10.27B	10.33B
Cash, Cash Equivalents and Short-Term Investments	92.00M	162.00M	306.00M	57.00M	191.00M	71.00M
Total Debt	10.20B	10.38B	11.49B	9.82B	9.24B	8.97B
Total Liabilities	16.00B	16.45B	16.95B	13.37B	12.90B	12.62B
Stockholders Equity	11.33B	11.07B	10.08B	-3.35B	-2.63B	-2.29B
Cash Flow
Free Cash Flow	999.00M	1.01B	1.20B	1.55B	1.61B	1.67B
Operating Cash Flow	1.73B	1.74B	1.85B	1.98B	2.00B	2.02B
Investing Cash Flow	-810.00M	-970.00M	-686.00M	-548.00M	-200.00M	-741.00M
Financing Cash Flow	-996.00M	-916.00M	-1.00B	-1.56B	-1.68B	-1.31B

Sirius XM Holdings Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 20.93
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SIRI, the sentiment is Negative. The current price of 20.93 is below the 20-day moving average (MA) of 22.77, below the 50-day MA of 22.75, and below the 200-day MA of 22.35, indicating a bearish trend. The MACD of -0.28 indicates Positive momentum. The RSI at 31.86 is Neutral, neither overbought nor oversold. The STOCH value of 5.04 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SIRI.

Sirius XM Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
WMG	71 Outperform	$16.72B	56.76	54.66%	2.28%	1.36%	-45.79%
IQ	68 Neutral	$2.16B	175.00	0.67%	―	-10.86%	-94.68%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
DLPN	49 Neutral	$16.42M	―	-101.62%	―	4.84%	-9.71%
SIRI	45 Neutral	$7.05B	―	-38.19%	5.16%	-3.75%	-253.95%
LION	41 Neutral	$1.73B	―	19.96%	―	432.48%	-930.72%
ANGH	41 Neutral	$19.26M	―	-270.84%	―	88.72%	-85.54%

Sirius XM Holdings Corporate Events

Sirius XM Holdings Expands Board, Appoints New Director

On September 5, 2025, Sirius XM Holdings Inc. announced an increase in the size of its Board of Directors from nine to ten members, appointing Dave Stephenson as a new independent director effective September 18, 2025. Stephenson, who holds extensive experience in technology and e-commerce from his roles at Airbnb and Amazon, is expected to contribute significantly to SiriusXM’s strategic direction and growth, particularly in maintaining financial strength and enhancing listener experiences. His appointment is seen as a strategic move to leverage his expertise in operations, finance, and strategy to benefit SiriusXM’s transformation journey and stakeholder value.

Sirius XM Extends Credit Facility to 2030

On August 20, 2025, Sirius XM Radio LLC amended its existing credit agreement with JPMorgan Chase Bank and other lenders. This amendment extends the maturity of its revolving credit facility to August 31, 2030, and increases its principal amount to $2 billion, enhancing Sirius XM’s financial flexibility for future operations and strategic initiatives.

Sirius XM Reports Q2 2025 Financial Results

On July 31, 2025, Sirius XM Holdings announced its second quarter 2025 financial results, reporting a revenue of $2.14 billion, a 2% decrease from the previous year. The company achieved a net income of $205 million, with diluted EPS of $0.57, and an adjusted EBITDA of $668 million. Despite the revenue decline, SiriusXM maintained a healthy EBITDA margin and generated $402 million in free cash flow, reflecting disciplined cost management and strategic investments. The company also highlighted improvements in subscriber trends and content agreements, including a new deal with Stephen A. Smith, and significant growth in podcast revenue. SiriusXM returned $137 million to shareholders through dividends and share repurchases, while reaffirming its full-year 2025 financial guidance.