Signet Jewelers (SIG) AI Stock Analysis

• Market Cap: $4.01B
• Dividend Yield: 1.28%
• Average Volume (3M): 719.53K
• Price to Earnings (P/E): 32.8
• Beta (1Y): 1.22
• Revenue Growth: -1.63%
• EPS Growth: -72.22%
• Country: US
• Employees: 27,595
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Luxury Goods
• EPS (TTM): 1.61
• Shares Outstanding: 40,948,860
• 10 Day Avg. Volume: 624,276
• 30 Day Avg. Volume: 719,527
• PEG Ratio: -0.41
• Price to Book (P/B): 1.41
• Price to Sales (P/S): 0.39
• P/FCF Ratio: 5.96
• Enterprise Value/Market Cap: 1.00
• Enterprise Value/Revenue: 0.59
• Enterprise Value/Gross Profit: 1.49
• Enterprise Value/Ebitda: 6.62
• 1Y Price Target: $102.83
• Price Target Upside: 5.03% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 6

• Rating: 73 Outperform
• Price Target: $117.00 ▲(19.50% Upside)

Signet Jewelers' overall stock score reflects a strong technical position and positive earnings outlook, driven by strategic brand growth and improved marketing efficiency. However, high valuation metrics and challenges in profitability and non-core brands temper the score. The company's ability to navigate tariff pressures and enhance shareholder returns will be crucial for future performance.

Positive Factors

Cash Flow Management

Strong cash flow management enhances liquidity and operational flexibility, supporting long-term investments and shareholder returns.

Lab-Grown Diamonds Expansion

Expanding in lab-grown diamonds taps into consumer trends, potentially boosting revenue and market share in a growing segment.

Same-Store Sales Growth

Consistent same-store sales growth across key brands indicates strong brand positioning and effective sales strategies.

Negative Factors

Challenges with Non-Core Brands

Underperformance in non-core brands like James Allen can dilute overall growth and require strategic adjustments to improve profitability.

Tariff-Related Challenges

Increased tariffs on imports can pressure operating margins and necessitate cost management strategies to maintain profitability.

Flat or Declining Bridal Units

Declining bridal unit sales can impact revenue, highlighting the need for innovation and competitive pricing to revitalize this segment.

Signet Jewelers Business Overview & Revenue Model

Company Description

Signet Jewelers Limited operates as a diamond jewelry retailer. It operates through three segments: North America, International, and Other. The North America segment operates jewelry stores in jewelry stores in malls, mall-based kiosks, and off-mall locations in the United States and Canada primarily under the Kay Jewelers, Kay Jewelers Outlet, Jared The Galleria Of Jewelry, Jared Vault, Zales Jewelers, Zales Outlet, Diamonds Direct, James Allen, Banter by Piercing Pagoda, and Peoples Jewellers names, as well as operates online through JamesAllen.com and Rocksbox. The International segment operates stores in shopping malls and off-mall locations primarily under the H.Samuel and Ernest Jones brands in the United Kingdom, Republic of Ireland, and Channel Islands. The Other segment is involved in the purchase and conversion of rough diamonds to polished stones, as well as the provision of diamond polishing services. As of January 29, 2022, it operated 2,854 stores and kiosks. Signet Jewelers Limited is based in Hamilton, Bermuda.

How the Company Makes Money

Signet Jewelers generates revenue primarily through the sale of fine jewelry and watches. Its core revenue streams include in-store sales from its various retail brands, online sales through its e-commerce platforms, and services related to jewelry repair and maintenance. The company benefits from seasonal sales peaks, particularly around holidays and special occasions such as Valentine's Day and Christmas, which significantly boost sales. Additionally, Signet has established partnerships with various diamond suppliers, allowing it to maintain a steady supply of inventory while optimizing its pricing strategies. The company's loyalty programs and financing options also encourage repeat purchases, further contributing to its earnings.

Signet Jewelers Financial Statement Overview

Summary

Signet Jewelers demonstrates a stable financial position with strengths in cash flow management and a balanced capital structure. However, challenges in profitability and revenue growth need to be addressed to enhance overall financial performance. The company should focus on improving net profit margins and shareholder returns to strengthen its financial health further.

Income Statement

Signet Jewelers has shown a mixed performance in its income statement. The TTM data reveals a modest gross profit margin of 39.38%, which is consistent with previous years, indicating stable cost management. However, the net profit margin has decreased to 0.63% in the TTM, reflecting challenges in converting revenue into profit. Revenue growth has been volatile, with a significant drop in the most recent annual report but a slight recovery in the TTM. The EBIT and EBITDA margins are relatively stable, suggesting operational efficiency, but the declining net profit margin is a concern.

Balance Sheet

The balance sheet of Signet Jewelers shows a moderate debt-to-equity ratio of 0.67 in the TTM, indicating a balanced approach to leveraging. The return on equity has decreased to 2.25% in the TTM, which is a significant drop from previous years, suggesting reduced profitability for shareholders. The equity ratio stands at a healthy level, indicating a solid capital structure. Overall, the balance sheet reflects stability but with a need to improve shareholder returns.

Cash Flow

Signet Jewelers' cash flow statement shows a positive trajectory with a free cash flow growth rate of 11.41% in the TTM, indicating improved cash generation capabilities. The operating cash flow to net income ratio is strong, suggesting efficient cash conversion from earnings. The free cash flow to net income ratio of 0.71 in the TTM is healthy, reflecting good cash management. Overall, the cash flow position is robust, supporting the company's liquidity and operational needs.

Breakdown	TTM	Dec 2025	Dec 2025	Dec 2024	Dec 2024	Dec 2023
Income Statement
Total Revenue	6.78B	6.70B	6.70B	7.17B	7.17B	7.84B
Gross Profit	2.68B	2.63B	2.63B	2.83B	2.83B	3.05B
EBITDA	602.90M	651.20M	651.20M	789.60M	789.60M	629.20M
Net Income	132.00M	61.20M	61.20M	810.40M	810.40M	376.70M
Balance Sheet
Total Assets	5.34B	5.73B	5.73B	6.81B	6.81B	6.62B
Cash, Cash Equivalents and Short-Term Investments	281.40M	604.00M	604.00M	1.38B	1.38B	1.17B
Total Debt	1.18B	1.18B	1.18B	1.24B	1.24B	1.33B
Total Liabilities	3.61B	3.87B	3.87B	3.99B	3.99B	4.39B
Stockholders Equity	1.73B	1.85B	1.85B	2.82B	2.82B	2.23B
Cash Flow
Free Cash Flow	454.00M	437.90M	437.90M	421.40M	421.40M	659.00M
Operating Cash Flow	616.30M	590.90M	590.90M	546.90M	546.90M	797.90M
Investing Cash Flow	-162.60M	-159.10M	-159.10M	-75.80M	-75.80M	-545.40M
Financing Cash Flow	-580.20M	-1.20B	-1.20B	-259.70M	-259.70M	-490.00M

Signet Jewelers Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 97.91
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SIG, the sentiment is Neutral. The current price of 97.91 is below the 20-day moving average (MA) of 100.49, above the 50-day MA of 95.90, and above the 200-day MA of 73.18, indicating a neutral trend. The MACD of 1.41 indicates Positive momentum. The RSI at 46.36 is Neutral, neither overbought nor oversold. The STOCH value of 10.35 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SIG.

Signet Jewelers Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SIG	―	$4.01B	32.85	6.82%	1.28%	-1.63%	-72.22%
MOV	―	$284.47M	23.36	3.52%	7.72%	-0.65%	-51.59%
TPR	―	$22.73B	133.37	9.76%	1.36%	5.09%	-80.06%
BRLT	―	$240.90M	―	-2.83%	10.35%	-4.32%	-144.96%
Sector *	―	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
CPRI	―	$2.47B	―	-142.38%	―	-16.69%	-279.61%
LANV	―	$244.41M	―	-2353.49%	―	-23.54%	-49.41%

Signet Jewelers Corporate Events

Signet Jewelers Raises Guidance After Strong Q2 Performance

Signet Jewelers Limited is the world’s largest retailer of diamond jewelry, operating approximately 2,600 stores under various brand names, and is known for its commitment to sustainability and participation in the United Nations Global Compact.

Signet Jewelers’ Earnings Call Highlights Growth and Challenges

Signet Jewelers’ recent earnings call painted a generally positive picture, highlighting a steady growth trajectory and strategic advancements. The company reported consistent same-store sales growth and strategic expansion in lab-grown diamonds, alongside improved marketing efficiency. However, challenges such as issues with non-core brands, tariff-related pressures, and flat bridal units were also acknowledged. Despite these hurdles, Signet Jewelers expressed confidence in navigating the upcoming holiday season effectively.

Signet Jewelers Announces New Senior Leadership Appointments

On July 31, 2025, Signet Jewelers announced new senior leadership appointments, naming Julie Yoakum as President of Kay Jewelers and Peoples Jewellers, Stacee Johnson-Williams as Chief Merchandise Operations and Sourcing Officer, and Lisa Laich as Chief Marketing Officer. These appointments are expected to accelerate Signet’s ‘Grow Brand Love’ strategy, leveraging the extensive industry experience of the new leaders to drive growth and enhance brand loyalty.

The most recent analyst rating on (SIG) stock is a Buy with a $132.00 price target. To see the full list of analyst forecasts on Signet Jewelers stock, see the SIG Stock Forecast page.