Want to see SE:MSON.B full AI Analyst Report?
Top Page
Midsona AB Class B
(MSON.B)
Select Model
Select Model
Rating:63Neutral
Price Target:
kr11.50
▲(0.44% Upside)
Action:Reiterated
Date:07/18/26
The score is driven primarily by improving financial performance—better margins, renewed revenue growth, and a de-risked balance sheet—tempered by still-thin profitability and a history of volatility. Technicals are a secondary drag with the stock below key short/mid-term moving averages, though oversold signals suggest selling pressure may be stretched. Valuation is only moderately supportive given a ~21.4 P/E and a modest ~1.74% dividend yield.
Positive Factors
Revenue and margin recovery
The combination of renewed revenue growth and materially improved gross and EBIT margins indicates stronger operating execution and product economics. If maintained, this recovery can rebuild earnings capacity, support reinvestment in brands and distribution, and improve resilience over the next several quarters.
Negative Factors
Thin profitability and returns
Despite the operating recovery, Midsona retains limited earnings and returns relative to its revenue and equity base. Thin net margins leave less room to absorb cost or execution pressure, while low ROE suggests the company has not yet demonstrated consistently strong value creation from its capital.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue and margin recovery
The combination of renewed revenue growth and materially improved gross and EBIT margins indicates stronger operating execution and product economics. If maintained, this recovery can rebuild earnings capacity, support reinvestment in brands and distribution, and improve resilience over the next several quarters.
Read all positive factors
Midsona AB Class B (MSON.B) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.53B
Dividend Yield2.08%
Average Volume (3M)106.56K
Price to Earnings (P/E)13.8
Beta (1Y)0.26
Revenue Growth-2.47%
EPS Growth460.15%
CountrySE
Employees687
SectorConsumer Defensive
Sector Strength42
IndustryPackaged Foods
Share Statistics
EPS (TTM)0.77
Shares Outstanding145,004,300
10 Day Avg. Volume91,544
30 Day Avg. Volume106,561
Financial Highlights & Ratios
PEG Ratio-1.57
Price to Book (P/B)0.42
Price to Sales (P/S)0.34
P/FCF Ratio6.14
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)1.09
Revenue Forecast (FY)kr3.73B
Midsona AB Class B Business Overview & Revenue Model
Company Description
Midsona AB (publ) is a Swedish company that specializes in the development, manufacturing, and distribution of organic, health-focused, and consumer wellness products. Its operational footprint spans across several European nations, including Swed...
How the Company Makes Money
Midsona makes money by selling branded consumer products to retail and distribution customers. Its core revenue stream is product sales (recognized when goods are delivered/controlled by the customer) across multiple channels: (1) grocery and mass...
Midsona AB Class B Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
72
Positive
Cash Flow
66
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 3.59B | 3.63B | 3.73B | 3.79B | 3.90B | 3.77B |
| Gross Profit | 1.04B | 1.03B | 1.07B | 989.00M | 873.00M | 1.01B |
| EBITDA | 311.00M | 206.00M | 285.00M | 183.00M | -314.00M | 309.00M |
| Net Income | 112.00M | 10.00M | 47.00M | -53.00M | -501.00M | 89.00M |
Balance Sheet | ||||||
| Total Assets | 4.49B | 4.39B | 4.54B | 4.60B | 4.90B | 5.29B |
| Cash, Cash Equivalents and Short-Term Investments | 282.00M | 316.00M | 141.00M | 235.00M | 121.00M | 53.00M |
| Total Debt | 599.00 | 615.00M | 592.00M | 731.00M | 895.00M | 1.49B |
| Total Liabilities | 1.42B | 1.46B | 1.47B | 1.61B | 1.82B | 2.41B |
| Stockholders Equity | 3.07B | 2.93B | 3.07B | 2.99B | 3.08B | 2.88B |
Cash Flow | ||||||
| Free Cash Flow | 195.00M | 201.00M | 118.00M | 312.00M | 168.00M | -123.00M |
| Operating Cash Flow | 245.00M | 229.00M | 142.00M | 343.00M | 203.00M | -64.00M |
| Investing Cash Flow | -42.00M | -22.00M | -25.00M | -18.00M | -29.00M | -175.00M |
| Financing Cash Flow | -96.00M | -29.00M | -206.00M | -209.00M | -108.00M | 94.00M |
Midsona AB Class B Technical Analysis
Neutral
11.45
Price Trends
11.10
Negative
12.50
Negative
11.66
Negative
Market Momentum
-0.20
Negative
46.70
Neutral
41.03
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MSON.B, the sentiment is Neutral. The current price of 11.45 is above the 20-day moving average (MA) of 10.44, above the 50-day MA of 11.10, and below the 200-day MA of 11.66, indicating a neutral trend. The MACD of -0.20 indicates Negative momentum. The RSI at 46.70 is Neutral, neither overbought nor oversold. The STOCH value of 41.03 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:MSON.B.
Midsona AB Class B Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
85 Outperform | kr5.16B | 11.47 | 48.04% | 4.59% | 32.85% | 101.50% | |
76 Outperform | kr14.55B | 16.71 | 14.72% | 2.80% | 0.10% | 29.53% | |
67 Neutral | kr173.76B | 14.53 | 13.86% | 3.40% | -3.96% | 0.20% | |
63 Neutral | kr1.53B | 13.77 | 3.73% | 2.08% | -2.47% | 460.15% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
62 Neutral | kr429.81M | 16.11 | ― | 1.41% | 21.94% | 53.07% | |
55 Neutral | kr2.35B | -4.21 | -11.29% | ― | 3.21% | -722.98% |
* Consumer Defensive Sector Average
SE:MSON.B
Midsona AB Class B
10.60
2.64
33.18%
SE:CLA.B
Cloetta AB
49.96
16.19
47.94%
SE:ESSITY.B
Essity AB
257.40
19.14
8.03%
SE:ZZ.B
Zinzino AB
130.60
7.39
6.00%
SE:HUMBLE
Humble Group AB
5.10
-2.98
-36.88%
SE:SNX
Premium Snacks Nordic AB
31.90
-5.69
-15.13%
Midsona AB Class B Corporate Events
Midsona Lifts Margins and Bets on Brands as Risenta Deal Closes
Jul 17, 2026
Midsona reported modest second-quarter net sales growth to SEK 870 million, but achieved a notable improvement in margins and operating profit thanks to better pricing, a more profitable product mix and ongoing cost savings. Its own consumer brand...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.