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MAG Interactive AB
(MAGI)
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Rating:60Neutral
Price Target:
kr9.50
▲(15.85% Upside)
Action:Reiterated
Date:09/16/26
The score is primarily driven by a mixed financial profile: low leverage and positive cash generation support resilience, but current operating and net losses and weaker recent free-cash-flow growth materially limit the rating. Technicals are constructive with strong momentum (price above key moving averages and positive MACD), though overbought signals add near-term risk. Valuation is constrained by negative earnings (negative P/E) and no provided dividend support.
Positive Factors
Conservative balance sheet
Low leverage and a substantial equity base provide financial resilience while reducing pressure from interest obligations. This gives MAG Interactive more flexibility to sustain live-game investment, manage volatility in player monetization, and fund operations through periods of uneven profitability.
Negative Factors
Persistent operating losses
Negative EBIT and net margins show that current revenue is not translating into sustainable profitability. The deterioration from the profitable or near-breakeven 2022–2023 period raises concern that operating costs remain too high, limiting earnings leverage as the business grows.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Low leverage and a substantial equity base provide financial resilience while reducing pressure from interest obligations. This gives MAG Interactive more flexibility to sustain live-game investment, manage volatility in player monetization, and fund operations through periods of uneven profitability.
Read all positive factors
MAG Interactive AB (MAGI) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr232.62M
Dividend Yield17.53%
Average Volume (3M)35.15K
Price to Earnings (P/E)―
Beta (1Y)0.81
Revenue Growth4.39%
EPS Growth-6331.67%
CountrySE
Employees101
SectorCommunication Services
Sector Strength97
IndustryElectronic Gaming & Multimedia
Share Statistics
EPS (TTM)-0.38
Shares Outstanding26,494,654
10 Day Avg. Volume40,747
30 Day Avg. Volume35,154
Financial Highlights & Ratios
PEG Ratio-0.19
Price to Book (P/B)1.24
Price to Sales (P/S)1.34
P/FCF Ratio6.82
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
MAG Interactive AB Business Overview & Revenue Model
Company Description
MAG Interactive AB (publ) develops and publishes mobile games worldwide. It offers casual social games through QuizDuel, Crozzle, Wordzee, Primetime, Word Mansion, Tile Mansion, Ruzzle, Word Domination, and WordBrain, as well as Wordalot, word gam...
How the Company Makes Money
MAG Interactive primarily makes money from its mobile games through a free-to-play model, monetizing its player base via (1) in-app purchases and (2) in-app advertising. In-app purchases typically include optional digital goods such as ad removal,...
MAG Interactive AB Financial Statement Overview
Summary
Income Statement
42
Neutral
Balance Sheet
72
Positive
Cash Flow
64
Positive
| Breakdown | TTM | Aug 2025 | Aug 2024 | Aug 2023 | Aug 2022 | Aug 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 277.14M | 275.82M | 283.43M | 362.18M | 327.77M | 286.58M |
| Gross Profit | 149.34M | 24.53M | 222.07M | 190.36M | 198.13M | 183.22M |
| EBITDA | 18.06M | 13.29M | 57.76M | 25.33M | 72.71M | 56.80M |
| Net Income | -9.91M | -9.41M | -3.22M | 561.00K | 11.30M | 7.03M |
Balance Sheet | ||||||
| Total Assets | 380.69M | 361.03M | 402.05M | 435.04M | 460.78M | 476.57M |
| Cash, Cash Equivalents and Short-Term Investments | 85.00M | 87.45M | 121.83M | 122.43M | 125.94M | 95.52M |
| Total Debt | 30.67M | 12.66M | 19.94M | 29.00M | 40.62M | 45.66M |
| Total Liabilities | 84.54M | 62.85M | 67.08M | 95.81M | 124.79M | 153.15M |
| Stockholders Equity | 296.15M | 298.18M | 334.97M | 339.22M | 335.99M | 323.42M |
Cash Flow | ||||||
| Free Cash Flow | 26.98M | 54.21M | 22.29M | 8.90M | 36.85M | 12.76M |
| Operating Cash Flow | 56.09M | 54.54M | 68.79M | 42.97M | 68.00M | 50.02M |
| Investing Cash Flow | -52.73M | -46.99M | -56.35M | -37.07M | -34.46M | -100.40M |
| Financing Cash Flow | -10.05M | -38.21M | -10.88M | -10.38M | -10.38M | -14.92M |
MAG Interactive AB Technical Analysis
Positive
8.20
Price Trends
8.15
Positive
7.77
Positive
7.15
Positive
Market Momentum
0.20
Positive
58.14
Neutral
53.14
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MAGI, the sentiment is Positive. The current price of 8.2 is below the 20-day moving average (MA) of 8.80, above the 50-day MA of 8.15, and above the 200-day MA of 7.15, indicating a bullish trend. The MACD of 0.20 indicates Positive momentum. The RSI at 58.14 is Neutral, neither overbought nor oversold. The STOCH value of 53.14 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:MAGI.
MAG Interactive AB Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | kr45.49M | 2.35 | ― | ― | -33.33% | ― | |
63 Neutral | kr486.66M | 21.00 | 5.13% | 3.06% | -19.67% | -68.42% | |
63 Neutral | kr3.73B | -1.83 | ― | ― | -13.65% | 72.95% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
60 Neutral | kr232.62M | -23.53 | -3.33% | 17.53% | 4.39% | -6331.67% | |
56 Neutral | kr1.24B | -0.68 | ― | 18.89% | -11.07% | -734.06% | |
46 Neutral | kr41.44M | -12.30 | -21.84% | ― | 0.55% | 39.82% |
* Communication Services Sector Average
SE:MAGI
MAG Interactive AB
8.86
-1.59
-15.22%
SE:G5EN
G5 Entertainment AB
65.30
-25.63
-28.19%
SE:QIIWI
Qiiwi Games AB
4.55
1.63
55.82%
SE:SF
Stillfront Group AB
7.19
1.34
22.80%
SE:NITRO
Nitro Games Plc
1.82
0.31
20.36%
SE:EG7
Enad Global 7 AB
14.18
-1.58
-10.03%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.