Kjell Group AB (KJELL) AI Stock Analysis

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Kjell Group AB

(Nasdaq OMX AB:KJELL)

Select Model

Rating:52Neutral

Price Target:SEK 20.00▲(5.26% Upside)

Action:reiterated

Date:10/24/26

The score is held back primarily by weak financial performance (ongoing net losses, deteriorated margins, and sharply weaker free cash flow) and a loss-driven negative P/E. These are partially offset by strong technical strength (price above key moving averages with positive MACD), though momentum indicators are overbought and add near-term risk.

Positive Factors

Diversified omnichannel retail modelKjell combines physical stores with e-commerce and serves several recurring electronics-accessory needs, including charging, connectivity, power, audio and smart home products. This breadth can support customer relevance, cross-selling and resilience if demand weakens in any single category.

Negative Factors

Persistent net losses and margin pressureThe shift from several years of profit to continuing losses shows that revenue stability has not translated into sustainable earnings. The sharp gross-margin decline also points to reduced profitability cushion, making results more exposed to pricing, product-cost or operating-cost pressure.

Kjell Group AB (KJELL) vs. iShares MSCI Sweden ETF (EWD)

Market Cap: SEK 1.81B
Dividend Yield: ―
Average Volume (3M): 300.73K
Price to Earnings (P/E): -52.2
Beta (1Y): 0.60
Revenue Growth: -2.34%
EPS Growth: 93.68%
Country: Sweden
Employees: 1,250
Sector: Technology
Sector Strength: 61
Industry: Specialty Retail

Kjell Group AB Business Overview & Revenue Model

Company Description

Kjell Group AB (publ) engages in the sale of various consumer electronics accessories in Sweden, Denmark, and Norway. It also provides installation, advisory, and technical support services. The company sells its products through own stores, reseller...

How the Company Makes Money

Kjell Group AB makes money mainly by retailing consumer electronics accessories and related products to end customers through its stores and online channels. Revenue is generated from (1) direct product sales across categories such as charging, conne...

Kjell Group AB Financial Statement Overview

Summary

Financials are pressured: revenue is roughly stable, but profitability has deteriorated from profits (2021–2023) to losses (2024–TTM), with a sharp gross-margin decline. The balance sheet has improved with more manageable leverage (debt below equity in TTM), but returns remain negative. Operating cash flow and free cash flow are still positive, yet both have weakened materially, with free cash flow nearly collapsing versus recent years.

Income Statement

38Negative

Balance Sheet

55Neutral

Cash Flow

44Neutral

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	2.40B	2.38B	2.58B	2.56B	2.61B	2.40B
Gross Profit	751.45M	932.74M	1.05B	1.08B	1.10B	1.02B
EBITDA	192.80M	88.99M	206.04M	255.01M	295.14M	285.53M
Net Income	-20.60M	-388.13M	-19.89M	12.40M	71.20M	62.42M
Balance Sheet
Total Assets	2.14B	2.16B	2.45B	2.42B	2.45B	2.56B
Cash, Cash Equivalents and Short-Term Investments	28.61M	271.20M	178.83M	196.28M	117.62M	193.77M
Total Debt	567.55M	979.25M	728.18M	748.87M	789.35M	858.18M
Total Liabilities	1.16B	1.38B	1.45B	1.41B	1.45B	1.68B
Stockholders Equity	983.96M	782.35M	1.01B	1.01B	998.78M	889.45M
Cash Flow
Free Cash Flow	5.30M	80.05M	121.20M	235.61M	198.04M	103.21M
Operating Cash Flow	42.85M	167.05M	139.16M	259.71M	242.25M	152.29M
Investing Cash Flow	-48.45M	-102.20M	-17.96M	-24.10M	-118.15M	-291.94M
Financing Cash Flow	-117.14M	38.26M	-139.41M	-155.15M	-204.40M	-10.25M

Kjell Group AB Technical Analysis

Technical Analysis SentimentPositive

Last Price19.00

Price Trends

50DMA16.44Positive

100DMA15.03Positive

200DMA12.33Positive

Market Momentum

MACD0.95Negative

RSI63.52Neutral

STOCH71.45Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:KJELL, the sentiment is Positive. The current price of 19.00 is above the 20-day moving average (MA) of 17.42, above the 50-day MA of 16.44, and above the 200-day MA of 12.33, indicating a bullish trend. The MACD of 0.95 indicates Negative momentum. The RSI at 63.52 is Neutral, neither overbought nor oversold. The STOCH value of 71.45 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:KJELL.

Kjell Group AB Peers Comparison

Overall Rating

UnderperformOutperform

Sector (61)

Financial Indicators

SE:KJELL against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SE:CLAS.B	70Outperform	SEK 31.53B	24.96	41.64%	1.39%	9.82%	33.55%
Sector *	61Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
SE:RUSTA	61Neutral	SEK 12.61B	21.28	―	2.19%	8.20%	40.01%
SE:CDON	58Neutral	SEK 528.08M	-6.61	―	―	7.12%	8.47%
SE:BHG	57Neutral	SEK 4.43B	29.40	―	―	7.48%	―
SE:ELON	54Neutral	SEK 691.01M	-15.00	―	―	-1.18%	-654.08%
SE:KJELL	52Neutral	SEK 1.81B	-52.21	-2.25%	―	-2.34%	93.68%

* Technology Sector Average

Performance Comparison

SE:KJELL and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
SE:KJELL	Kjell Group AB	19.00	10.98	137.00%
SE:CLAS.B	Clas Ohlson AB	496.00	160.07	47.65%
SE:BHG	BHG Group AB	24.70	-3.70	-13.03%
SE:ELON	Elon AB	46.50	28.50	158.33%
SE:RUSTA	Rusta AB	82.15	22.08	36.76%
SE:CDON	CDON AB	46.90	-12.10	-20.51%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 24, 2026

Kjell Group AB AI Stock Analysis