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Kjell Group AB
(KJELL)
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Rating:51Neutral
Price Target:
kr16.00
▲(80.18% Upside)
Action:Reiterated
Date:08/19/26
The score is held back primarily by weak financial performance, driven by steep operating and net losses and significant gross-margin compression, despite positive operating/free cash flow and improved leverage versus 2025. Technicals provide moderate support with price above key moving averages and neutral momentum, while valuation remains challenged due to negative earnings and no dividend data.
Positive Factors
Positive cash generation
Positive operating and free cash flow shows the retailer is still generating liquidity from its operations despite accounting losses. This provides some capacity to fund inventory, stores and digital activity internally, although the durability of that cash generation requires improved conversion.
Negative Factors
Severe operating losses
Deeply negative operating and net margins show that current sales are not translating into sustainable earnings, while negative ROE signals substantial value destruction for shareholders. Persistent losses could weaken equity and constrain investment, borrowing and strategic flexibility over the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Positive cash generation
Positive operating and free cash flow shows the retailer is still generating liquidity from its operations despite accounting losses. This provides some capacity to fund inventory, stores and digital activity internally, although the durability of that cash generation requires improved conversion.
Read all positive factors
Kjell Group AB (KJELL) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.52B
Dividend YieldN/A
Average Volume (3M)357.92K
Price to Earnings (P/E)―
Beta (1Y)0.74
Revenue Growth-5.59%
EPS Growth-1230.42%
CountrySE
Employees1,250
SectorTechnology
Sector Strength88
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-6.67
Shares Outstanding95,336,700
10 Day Avg. Volume170,038
30 Day Avg. Volume357,921
Financial Highlights & Ratios
PEG Ratio>-0.01
Price to Book (P/B)0.75
Price to Sales (P/S)0.25
P/FCF Ratio7.28
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.32
Revenue Forecast (FY)kr2.38B
Kjell Group AB Business Overview & Revenue Model
Company Description
Kjell Group AB (publ) engages in the sale of various consumer electronics accessories in Sweden, Denmark, and Norway. It also provides installation, advisory, and technical support services. The company sells its products through own stores, resel...
How the Company Makes Money
Kjell Group AB makes money mainly by retailing consumer electronics accessories and related products to end customers through its stores and online channels. Revenue is generated from (1) direct product sales across categories such as charging, co...
Kjell Group AB Financial Statement Overview
Summary
Income Statement
28
Negative
Balance Sheet
52
Neutral
Cash Flow
46
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 2.35B | 2.38B | 2.58B | 2.56B | 2.61B | 2.40B |
| Gross Profit | 460.29M | 932.74M | 1.05B | 1.08B | 1.10B | 1.02B |
| EBITDA | 94.44M | 88.99M | 206.04M | 255.01M | 295.14M | 285.53M |
| Net Income | -393.96M | -388.13M | -19.89M | 12.40M | 71.20M | 62.42M |
Balance Sheet | ||||||
| Total Assets | 2.17B | 2.16B | 2.45B | 2.42B | 2.45B | 2.56B |
| Cash, Cash Equivalents and Short-Term Investments | 106.46M | 271.20M | 178.83M | 196.28M | 117.62M | 193.77M |
| Total Debt | 615.11M | 979.25M | 728.18M | 748.87M | 789.35M | 858.18M |
| Total Liabilities | 1.22B | 1.38B | 1.45B | 1.41B | 1.45B | 1.68B |
| Stockholders Equity | 946.98M | 782.35M | 1.01B | 1.01B | 998.78M | 889.45M |
Cash Flow | ||||||
| Free Cash Flow | 107.56M | 80.05M | 121.20M | 235.61M | 198.04M | 103.21M |
| Operating Cash Flow | 138.63M | 167.05M | 139.16M | 259.71M | 242.25M | 152.29M |
| Investing Cash Flow | -42.26M | -102.20M | -17.96M | -24.10M | -118.15M | -291.94M |
| Financing Cash Flow | -66.50M | 38.26M | -139.41M | -155.15M | -204.40M | -10.25M |
Kjell Group AB Technical Analysis
Positive
8.88
Price Trends
14.58
Positive
12.91
Positive
10.70
Positive
Market Momentum
0.41
Positive
63.98
Neutral
53.61
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:KJELL, the sentiment is Positive. The current price of 8.88 is below the 20-day moving average (MA) of 15.20, below the 50-day MA of 14.58, and below the 200-day MA of 10.70, indicating a bullish trend. The MACD of 0.41 indicates Positive momentum. The RSI at 63.98 is Neutral, neither overbought nor oversold. The STOCH value of 53.61 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:KJELL.
Kjell Group AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | kr27.54B | 21.80 | 41.64% | 3.26% | 9.82% | 33.55% | |
62 Neutral | kr490.39M | -10.65 | ― | 5.23% | -1.18% | -654.08% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
61 Neutral | kr12.12B | 20.45 | ― | 1.84% | 8.20% | 40.01% | |
53 Neutral | kr3.55B | 40.18 | ― | ― | 7.07% | ― | |
51 Neutral | kr1.52B | -2.38 | -45.33% | ― | -5.59% | -1230.42% | |
49 Neutral | kr504.44M | -7.85 | ― | ― | 7.99% | 33.84% |
* Technology Sector Average
SE:KJELL
Kjell Group AB
15.90
7.73
94.52%
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.