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LL Lucky Games AB (EMB) AI Stock Analysis

SE:EMB

LL Lucky Games AB

(Nasdaq OMX AB:EMB)

Select Model
Rating:65Neutral
Price Target:SEK 0.55â–²(2.24% Upside)
Action:downgraded
Date:11/03/26

The score is driven primarily by a markedly improved financial profile: sharp revenue expansion, a swing into profitability, a repaired balance sheet with debt-to-equity near 0.46, and TTM free cash flow of about SEK 27.8 million backed by cash-converting earnings. Valuation adds support, with a P/E of roughly 9.4 for a newly profitable, cash-generative business, though no dividend is paid. The main drag is technical: the share trades below all key moving averages with neutral momentum readings, signalling persistent weakness. Risks to monitor include the recent stall in revenue growth, a steep gross margin decline from about 96% to 76%, and the fact that profitability and positive cash flow have only been sustained for roughly a year off a very small base. Earnings call and corporate event components were excluded for lack of data, with their weight redistributed proportionally.

Positive Factors
Profitability turnaroundThe shift from substantial losses to positive and improving earnings indicates a meaningful operational turnaround. If profitability is maintained, it can support reinvestment, strengthen financial resilience, and provide a more durable earnings base over the next several quarters.
Negative Factors
Sharp TTM revenue declineA sharp decline in trailing revenue raises questions about demand, customer retention, or the scale of the company’s current business base. Persistent top-line pressure could weaken operating leverage and make the recent profitability improvement harder to sustain.

LL Lucky Games AB (EMB) vs. iShares MSCI Sweden ETF (EWD)

-60%-50%-40%-30%-20%-10%0%10%20%SE:EMB-43.58%EWD+15.23%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
SEK 151.48M
Dividend Yield
―
Average Volume (3M)
131.94K
Price to Earnings (P/E)
9.8
Beta (1Y)
-0.63
Revenue Growth
13.22%
EPS Growth
―
Country
Sweden
Employees
116
Sector
Communication Services
Sector Strength
60
Industry
Electronic Gaming & Multimedia

LL Lucky Games AB Business Overview & Revenue Model

Company Description

Based in Stockholm, Sweden, EMB Mission Bound AB (publ) specializes in the creation, development, and promotion of digital slot machines for gaming operators worldwide, with a strong focus on the Asian market. Established in 2019, their comprehensive...

LL Lucky Games AB Financial Statement Overview

Summary

A credible small-cap turnaround. Revenue scaled from roughly SEK 1.9 million in 2021 to SEK 165.6 million in fiscal 2025 (+79.9% year-over-year), and the company crossed into profitability with SEK 16.0 million of net income on a TTM basis, a 9.6% net margin and a 26.8% EBITDA margin. The balance sheet has been repaired, with equity rebuilt to SEK 58.1 million and debt-to-equity cut to about 0.46 from distressed prior levels, supporting a 33.3% return on equity. Cash flow is the strongest pillar: operating cash flow of SEK 33.4 million and free cash flow of SEK 27.8 million TTM, with operating cash flow exceeding net income (ratio of about 1.08), confirming cash-backed profits. Offsetting this, revenue growth has flattened in the most recent period, gross margin compressed sharply from roughly 96% to about 76%, debt rose to SEK 26.8 million, and the profitable, cash-generative record spans only about a year off a very small base.

Income Statement

68Positive

Balance Sheet

70Positive

Cash Flow

74Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue165.78M165.65M92.06M28.86M5.02M1.93M
Gross Profit165.78M158.90M84.37M22.08M7.66M890.90K
EBITDA44.42M34.71M7.46M-53.21M-31.37M-19.27M
Net Income15.97M5.16M-22.13M-64.90M-41.57M-21.36M
Balance Sheet
Total Assets114.31M81.17M82.18M73.06M24.46M21.36M
Cash, Cash Equivalents and Short-Term Investments20.22M4.59M8.74M8.96M341.42K728.08K
Total Debt26.84M15.78M24.50M23.58M14.00M16.13M
Total Liabilities56.25M35.38M44.90M36.21M20.92M20.02M
Stockholders Equity58.05M45.79M37.28M36.85M104.00K1.34M
Cash Flow
Free Cash Flow27.76M14.31M-8.94M-41.10M-39.21M-32.49M
Operating Cash Flow33.39M22.72M7.84M-26.09M-32.10M-17.02M
Investing Cash Flow-8.95M-10.09M-18.86M-18.03M2.53M-15.97M
Financing Cash Flow-15.12M-16.04M11.12M53.22M29.16M32.16M

LL Lucky Games AB Technical Analysis

Technical Analysis SentimentNegative
Last Price0.54

Price Trends

50DMA0.55Negative
100DMA0.55Negative
200DMA0.59Negative

Market Momentum

MACD-0.00Positive
RSI45.36Neutral
STOCH20.13Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:EMB, the sentiment is Negative. The current price of 0.54 is below the 20-day moving average (MA) of 0.59, below the 50-day MA of 0.55, and below the 200-day MA of 0.59, indicating a bearish trend. The MACD of -0.00 indicates Positive momentum. The RSI at 45.36 is Neutral, neither overbought nor oversold. The STOCH value of 20.13 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:EMB.

LL Lucky Games AB Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

SE:EMB against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
SE:HACKSE:HACK74OutperformSEK 16.69B8.28―7.83%20.61%47.72%
SE:MAGISE:MAGI66NeutralSEK 243.75M272.830.31%―-4.32%―
SE:EMBSE:EMB65NeutralSEK 151.48M9.8333.26%―13.22%―
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
SE:G5ENSE:G5EN57NeutralSEK 486.66M21.005.13%3.06%-19.67%-68.42%
SE:QIIWISE:QIIWI46NeutralSEK 39.77M-11.03-21.84%―0.55%39.82%
SE:GCORSE:GCOR38UnderperformSEK 91.63M-2.30406.23%―57.81%9.24%

* Communication Services Sector Average

Performance Comparison

-50%0%50%100%SE:EMBSE:G5ENSE:QIIWISE:GCORSE:MAGISE:HACKDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
SE:EMB and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
SE:EMBLL Lucky Games AB0.54-0.45-45.86%
SE:G5ENG5 Entertainment AB65.30-26.50-28.87%
SE:QIIWIQiiwi Games AB4.080.9731.19%
SE:GCORGaming Corps AB0.63-0.51-44.56%
SE:MAGIMAG Interactive AB9.140.343.86%
SE:HACKHacksaw AB56.25-10.94-16.28%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 03, 2026