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Adtraction Group AB
(ADTR)
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Rating:62Neutral
Price Target:
kr43.00
▲(43.81% Upside)
Action:Reiterated
Date:10/25/26
The score is driven primarily by strong and growing free cash flow and a low-risk (zero-debt) balance sheet, which offset—but do not fully overcome—ongoing net losses and margin compression. Technical signals are broadly neutral, and valuation is supported by a solid dividend yield but constrained by the negative P/E.
Positive Factors
Strong cash generation
Strong and improving operating and free cash flow gives Adtraction internal funding capacity despite reported losses. Durable cash conversion can support investment in its affiliate technology and network, preserve financial flexibility, and reduce reliance on external financing over the next several quarters.
Negative Factors
Persistent net losses
Ongoing net losses show that cash generation has not yet translated into sustainable accounting profitability. Negative operating profit limits retained earnings, constrains the ability to reinvest from earnings, and leaves the business more exposed if revenue growth does not improve its cost structure.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Strong and improving operating and free cash flow gives Adtraction internal funding capacity despite reported losses. Durable cash conversion can support investment in its affiliate technology and network, preserve financial flexibility, and reduce reliance on external financing over the next several quarters.
Read all positive factors
Adtraction Group AB (ADTR) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr641.04M
Dividend Yield5.7%
Average Volume (3M)6.54K
Price to Earnings (P/E)―
Beta (1Y)-0.08
Revenue Growth7.51%
EPS Growth41.20%
CountrySE
Employees123
SectorGeneral
Sector StrengthN/A
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)-0.82
Shares Outstanding16,607,143
10 Day Avg. Volume7,710
30 Day Avg. Volume6,535
Financial Highlights & Ratios
PEG Ratio-0.48
Price to Book (P/B)2.45
Price to Sales (P/S)0.43
P/FCF Ratio7.49
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.66
Revenue Forecast (FY)kr1.32B
Adtraction Group AB Business Overview & Revenue Model
Company Description
Based in Stockholm, Sweden, Adtraction Group AB is a European company founded in 2007 that specializes in building and operating a digital marketing platform. This innovative platform serves to bridge the gap between advertisers and a wide array o...
How the Company Makes Money
Adtraction makes money primarily through performance-based affiliate marketing fees tied to measurable actions generated for advertisers via its publisher network. In a typical setup, an advertiser agrees to pay a commission for a defined outcome ...
Adtraction Group AB Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
72
Positive
Cash Flow
76
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.27B | 1.19B | 1.20B | 1.34B | 925.66M | 698.25M |
| Gross Profit | 180.39M | 231.60M | 93.94M | 118.73M | 171.85M | 131.15M |
| EBITDA | 60.11M | 54.93M | 51.29M | 75.25M | 40.09M | 35.07M |
| Net Income | -13.05M | -19.94M | -12.96M | -1.35M | 20.02M | 19.24M |
Balance Sheet | ||||||
| Total Assets | 454.44M | 536.32M | 591.05M | 619.38M | 381.25M | 351.22M |
| Cash, Cash Equivalents and Short-Term Investments | 112.39M | 123.55M | 107.08M | 116.04M | 141.98M | 140.89M |
| Total Debt | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 25.28M |
| Total Liabilities | 272.74M | 325.22M | 312.41M | 304.25M | 225.55M | 219.39M |
| Stockholders Equity | 182.55M | 210.37M | 276.47M | 311.31M | 150.88M | 125.19M |
Cash Flow | ||||||
| Free Cash Flow | 76.99M | 68.74M | 49.56M | 65.91M | 37.96M | 46.32M |
| Operating Cash Flow | 77.06M | 68.81M | 52.22M | 66.38M | 38.20M | 46.45M |
| Investing Cash Flow | -13.57M | -14.37M | -28.54M | -176.76M | -5.45M | -29.81M |
| Financing Cash Flow | -54.03M | -33.34M | -31.89M | 85.61M | -34.02M | 71.38M |
Adtraction Group AB Technical Analysis
Neutral
29.90
Price Trends
38.75
Negative
39.12
Negative
35.58
Positive
Market Momentum
-0.02
Negative
49.44
Neutral
12.38
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:ADTR, the sentiment is Neutral. The current price of 29.9 is below the 20-day moving average (MA) of 38.56, below the 50-day MA of 38.75, and below the 200-day MA of 35.58, indicating a neutral trend. The MACD of -0.02 indicates Negative momentum. The RSI at 49.44 is Neutral, neither overbought nor oversold. The STOCH value of 12.38 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:ADTR.
Adtraction Group AB Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
77 Outperform | kr459.69M | 16.85 | ― | 7.97% | 11.34% | 40.60% | |
62 Neutral | kr641.04M | -47.07 | ― | 5.70% | 7.51% | 41.20% | |
59 Neutral | kr90.22M | -0.70 | ― | 6.35% | -43.50% | 96.29% | |
58 Neutral | kr354.13M | -24.23 | -4.06% | 1.85% | 2.62% | -235.03% | |
58 Neutral | kr529.21M | -6.63 | ― | ― | 7.12% | 8.47% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
51 Neutral | kr152.09M | -1.59 | ― | ― | -19.34% | -1.24% |
* General Sector Average
SE:ADTR
Adtraction Group AB
38.60
12.37
47.16%
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.