Rush Enterprises A stock analysis
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Rush Enterprises A (RUSHA) Stock Price & Analysis
RUSHA Stock Chart & Stats
- Day’s Range
- $44.35 - $45.42
- 52-Week Range
- $30.94 - $55.74
- Previous Close
- $44.69
- Volume
- N/A
- Average Volume (3M)
- 770.76K
- Market Cap
- $5.58B
- Enterprise Value
- $6.79B
- Total Cash (Recent Filing)
- $226.40M
- Total Debt (Recent Filing)
- $1.47B
- Price to Earnings (P/E)
- 14.0
- Beta
- 0.82
- Next Earnings
- Feb 17, 2027 (Est.)
- EPS Estimate
- 0.66
- Last Dividend Ex-Date
- Nov 10, 2026
- Dividend Yield
- 1.18%
Bulls Say, Bears Say
Bulls Say
Recurring Aftermarket Strength
The aftermarket business adds recurring parts, maintenance, and repair demand throughout customers’ vehicle lives. Its large contribution to gross profit supports earnings resilience, reduces reliance on new-truck transactions, and strengthens Rush’s total-solution customer relationships.
Market-share Gains And Backlog
Outgrowing the industry in Class 8 and holding a supportive backlog indicate competitive traction and near-term delivery visibility. Delivered trucks can also generate future parts and service activity, extending the economic value of each vehicle sale.
Manageable Leverage And Expanded Platform
Moderate leverage preserves financial flexibility while the MCT investment broadens Rush’s geographic footprint and adds refrigerated-transport exposure. Together, these factors support continued investment in the vehicle life cycle without indicating an overly stretched balance sheet.
Bears Say
Weak Cash Conversion
The sharp decline in operating cash flow and free cash flow reduces confidence that reported earnings are converting into available cash. Low cash generation can constrain reinvestment, acquisitions, dividends, and buybacks if the weaker conversion persists.
EPA 2027 Ordering Uncertainty
Uncertainty over emissions technology, penalties, warranties, and pricing is delaying customer decisions and slowing order activity. That can make truck volumes uneven, defer revenue recognition, and complicate inventory and capacity planning through the transition.
Margin Pressure And Cooling Leverage
Lower truck and aftermarket margins indicate that mix, competition, and customer cost pressure are limiting profitability even as demand improves. Combined with declining operating profit and EBITDA, this weakens the durability of earnings leverage over coming quarters.
Rush Enterprises A News
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Company Description
Rush Enterprises A
Rush Enterprises, Inc. is a prominent provider of commercial vehicles and associated services throughout the United States. Operating a vast network of dealerships known as Rush Truck Centers, the company offers a diverse selection of new commercial vehicles from renowned manufacturers such as Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird. Beyond new vehicle sales, Rush Enterprises facilitates the acquisition of pre-owned commercial vehicles, supplies a comprehensive range of aftermarket parts, and delivers essential services including maintenance and repair, financing solutions, and vehicle leasing and rental. To support its commercial clients further, the company extends various insurance options, such as property and casualty coverage – encompassing collision, liability, cargo, and credit life policies. Its service portfolio also covers specialized offerings like equipment and parts installation and repair, comprehensive paint and body shop services, thorough pre-delivery inspections for new vehicles, and truck modification capabilities, including natural gas fuel system integration. Moreover, Rush Enterprises performs body and chassis upfitting, component installation, and retails tires specifically designed for commercial use. It also offers both new and used trailers, and vehicle telematics products. Uniquely, the company manufactures its own compressed natural gas (CNG) fuel systems and their associated components for commercial vehicles. The diverse clientele spans regional and national commercial fleets, large corporations, governmental bodies at local and state levels, and independent owner-operators. Operating across numerous U.S. states, its extensive network includes locations in Alabama, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, Nebraska, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, and Virginia. Founded in 1965, Rush Enterprises, Inc. maintains its corporate headquarters in New Braunfels, Texas.
- Sector
- Consumercyclical
- Industry
- Auto - Dealerships
- CEO
- W. Marvin Rush
- Employees
- 7,937
- Website
- www.rushenterprises.com
- Address
- 555 IH 35 South, New Braunfels, TX, 78130, US
Rush Enterprises A (RUSHA) Earnings & Revenues
RUSHA Earnings Call
Earnings Call SentimentPositive
The call was predominantly positive, supported by strong revenue and earnings growth, market-share gains in Class 8 and medium-duty trucks, improving aftermarket activity, healthy used-truck demand, and a solid balance sheet. The main concerns were regulatory uncertainty around EPA 2027 emissions rules, slower ordering, supplier-related delivery delays, margin pressure from mix and customer costs, and limited visibility into the second quarter. Management generally characterized these challenges as timing or transition issues and remained confident that underlying demand would support improvement.
View all RUSHA earnings summariesRUSHA Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 8 | 6 | 8 |
| Technical Analysis | 2 | 6 | 2 |
| Moving Averages | 6 | 0 | 6 |











