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Roku (ROKU)
NASDAQ:ROKU
US Market
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Roku (ROKU) Ownership - Who Owns Roku?

15,012 Followers

Roku (ROKU) Ownership Overview

0.69%23.47%20.31%20.54%35.00%
20.31% Other Institutional Investors
20.54% ETFs
35.00% Public Companies and Individual Investors
The ownership structure of Roku (ROKU) stock is a mix of institutional, retail, and individual investors. Approximately 64.32% of the company’s stock is owned by Institutional Investors, 0.69% is owned by Insiders, and 35.00% is owned by Public Companies and Individual Investors.
The ownership structure of Roku (ROKU) stock is a mix of institutional, retail, and individual investors. Approximately 43.77% of the company’s stock is owned by Institutional Investors, 0.69% is owned by Insiders, and 20.54% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date
Name
Activity
Value
Aug 17, 2026
xxxxxxxxxxxxx
$1099770
Sep 04, 2025
xxxxxxxxxxxxx
$213313

Top Shareholders

Holder
# of Shares
Type
% Holding
Value
11,528,170Institution8.72%1,776,721,560
10,325,673Institution7.81%1,591,392,723
8,248,594Institution6.24%1,271,273,307
8,177,863Institution6.19%1,260,372,246
2,454,771Institution1.86%378,329,307
1,311,322Institution0.99%202,100,947
1,184,334Institution0.90%182,529,556
1,131,024Institution0.86%174,313,419
1,064,884Institution0.81%164,119,922
902,316Institution0.68%139,064,942

Top Mutual Fund Holders

Holder
# of Shares
Type
% Holding
Value
10,325,673Institution7.81%1,591,392,723
8,177,863Institution6.19%1,260,372,246
1,311,322Institution0.99%202,100,947
1,064,884Institution0.81%164,119,922
866,316Institution0.66%133,516,622
802,360Institution0.61%123,659,723
716,785Institution0.54%110,470,904
646,170Institution0.49%99,587,720
571,071Institution0.43%88,013,463
545,305Institution0.41%84,042,407

Top ETF Holders

Holder
# of Shares
Type
% Holding
Value
4,602,081Institution3.48%709,272,724
4,176,395Institution3.16%605,619,039
3,009,328Institution2.28%415,708,570
1,743,978Institution1.32%252,894,250
1,510,930Institution1.14%219,099,959
968,764Institution0.73%149,305,908
760,429Institution0.58%117,197,317
695,003Institution0.53%107,113,862
684,716Institution0.52%104,693,076
535,001Institution0.40%82,454,354

FAQ

Who Owns Roku (ROKU)?
According to the latest TipRanks data, approximately 20.31% of the company's stock is held by institutional investors, 0.69% is held by insiders, and 35.00% is held by retail investors.
    What percentage of Roku (ROKU) stock is held by institutional investors?
    According to the latest TipRanks data, approximately 20.31% of Roku (ROKU) stock is held by institutional investors.
      What percentage of Roku (ROKU) stock is held by retail investors?
      According to the latest TipRanks data, approximately 35.00% of Roku (ROKU) stock is held by retail investors.
        Who owns the most shares of Roku (ROKU)?
        Vanguard owns the most shares of Roku (ROKU).
          What is the significance of the ownership structure for a publicly traded company?
          The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.