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Operating Expense Breakdown
Details core costs like R&D, marketing, and admin, offering insight into how efficiently Roku runs and where it’s prioritizing investment.Roku heavily ramped spend through 2022–mid‑2023 (sharp, simultaneous spikes in S&M, R&D and G&A), then dialed back R&D and overhead while keeping Sales & Marketing persistently high into 2024–2025. That pattern reads as a shift from heavy product investment toward a go‑to‑market push to grow users and ad impressions; it should help margins if ad monetization accelerates, but sustained elevated S&M is a leverage risk if platform revenue growth softens.
Date | Sales and Marketing | Research and Development | General and Administrative |
|---|---|---|---|
Mar 31, 2026 | $221.20M | $189.50M | $102.50M |
Dec 31, 2025 | $255.30M | $184.60M | $100.90M |
Sep 30, 2025 | $242.10M | $182.20M | $91.10M |
Jun 30, 2025 | $243.30M | $178.00M | $99.70M |
Mar 31, 2025 | $223.70M | $184.60M | $94.50M |
Dec 31, 2024 | $271.90M | $185.40M | $94.30M |
Sep 30, 2024 | $237.00M | $178.80M | $100.00M |
Jun 30, 2024 | $221.70M | $175.50M | $98.80M |
Mar 31, 2024 | $202.10M | $180.50M | $77.70M |
Dec 31, 2023 | $264.60M | $183.80M | $93.70M |