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Hours Streamed
Tracks total hours of content streamed on Roku, showcasing user engagement levels and the platform's appeal to advertisers and content partners.Hours streamed have more than tripled since 2020 with consistent Q4 peaks, showing durable user engagement and a steadily expanding ad inventory; however year-over-year growth appears to be slowing recently. That combination means Roku’s topline upside will increasingly depend on higher CPMs, better targeting or ARPU per active rather than sheer hours alone—strong for long-term monetization, but a deceleration risk if ad yield improvements don’t outpace slowing time-growth.
Date | Hours Streamed |
|---|---|
Mar 31, 2026 | 38.70B |
Dec 31, 2025 | 37.90B |
Sep 30, 2025 | 36.50B |
Jun 30, 2025 | 35.40B |
Mar 31, 2025 | 35.80B |
Dec 31, 2024 | 34.10B |
Sep 30, 2024 | 32.00B |
Jun 30, 2024 | 30.10B |
Mar 31, 2024 | 30.80B |
Dec 31, 2023 | 29.10B |