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Reformation, Inc. (REF) Stock Price & Analysis
REF Stock Chart & Stats
- Day’s Range
- $15.50 - $16.75
- 52-Week Range
- $11.85 - $17.26
- Previous Close
- $16.22
- Volume
- N/A
- Average Volume (3M)
- 440.91K
- Market Cap
- $934.63M
- Enterprise Value
- N/A
- Total Cash (Recent Filing)
- $76.63M
- Total Debt (Recent Filing)
- $435.31M
- Price to Earnings (P/E)
- 2636.7
- Beta
- -0.96
- Next Earnings
- Nov 05, 2026 (Est.)
- EPS Estimate
- 0.02
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Sustained Revenue Growth
Repeated double-digit growth indicates durable customer demand and expanding brand reach rather than a single-period benefit. Continued top-line momentum gives Reformation greater scale to support marketing, store development, product investment, and potential operating leverage over the next several quarters.
Customer Retention And Brand Economics
High repeat revenue and strong cohort retention support predictable customer value and reduce reliance on constantly acquiring first-time shoppers. The company also reported that returning customers spent nearly twice as much as new customers, reinforcing the brand’s potential for durable lifetime economics.
Omnichannel And International Expansion
International growth and the stronger spending of omnichannel customers provide multiple avenues for revenue expansion beyond the existing domestic digital base. Store openings can deepen customer engagement and improve market productivity, while the international footprint broadens the brand’s long-term growth runway.
Bears Say
Material Profitability Compression
The sharp decline in operating and net margins shows that revenue growth has not yet translated consistently into earnings growth. Lower profitability reduces internal funding capacity and leaves results more exposed to operating-cost inflation, making margin recovery important for durable financial performance.
Negative Free Cash Flow
A swing from positive to negative free cash flow weakens the company’s ability to fund expansion and other investments from internally generated cash. Operating cash flow also ran well below net income, indicating weaker cash conversion and greater dependence on balance-sheet resources while growth continues.
Tariff And Cost Pressure
Persistently higher tariff-related input costs can pressure gross margins even if sales growth remains strong. Management expects the recent tariff benefit to moderate in the third and fourth quarters, creating a structural cost headwind that could limit the company’s ability to sustain recent margin expansion.
Reformation, Inc. News
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Reformation, Inc. Stock Smart Score
Company Description
Reformation, Inc.
Reformation, Inc. operates as a clothing brand company. It is engaged in sustainable womenswear. Its products include dresses, jeans, tops, sweaters, shoes, and accessories. The company was founded in 2009 and is headquartered in New York, NY.
- Sector
- General
- Industry
- Apparel - Footwear & Accessories
- CEO
- Hali Borenstein
- Employees
- 1,353
- Website
- www.thereformation.com
- Address
- 5801 S. 2nd St., Vernon, CA, 90058, US
Reformation, Inc. (REF) Earnings & Revenues
REF Earnings Call
Earnings Call SentimentPositive
The call was strongly positive, with record quarterly revenue growth, 21 consecutive quarters of double-digit growth, robust customer and international expansion, higher gross and adjusted EBITDA margins, strong wholesale demand, and significant store-development runway. The main challenges were the 1.4% decline in DTC revenue per customer caused by new-customer mix, near-term stock-based compensation, public-company and shipping costs, tariff-related input costs, and tougher fourth-quarter comparisons. Management remained confident in the full-year outlook and long-term growth strategy.
View all REF earnings summariesREF Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 10 | 4 | 4 |
| Technical Analysis | 3 | 4 | 3 |
| Moving Averages | 7 | 0 | 1 |








