Strong Direct-to-Consumer Growth
PUMA's DTC business grew by 12%, driven by robust e-commerce growth of 17.3%.
Successful Brand Campaigns
The 'Go Wild' campaign for running showed strong global visibility, and the launch of new products like the PUMA Fast-R 3 and collaborations with celebrities such as LaMelo Ball and Rosé gained significant traction.
Innovation in Product Offerings
The launch of innovative products across categories, including the PUMA Deviate NITRO Elite 3 and PUMA FUTURE 8, as well as collaborations with Scuderia Ferrari, showed strong market reception.
Positive Sales Growth in EMEA
EMEA region sales grew by 5.1%, with emerging markets like EEMEA and Latin America contributing double-digit growth rates.