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PSQ Holdings
(NYSE:PSQH)
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Rating:43Neutral
Price Target:
$3.00
▼(-56.40% Downside)
Action:Reiterated
Date:10/06/26
The score is primarily held down by weak financial performance—heavy operating losses, negative free cash flow, and high leverage versus equity—alongside bearish technicals with the stock trading below major moving averages. Corporate actions (insider financing, divestiture focus, and compliance-oriented reverse split) provide some support, but valuation remains constrained by ongoing losses and no dividend yield.
Positive Factors
Accelerating Revenue Growth
The sharp increase in continuing-operations revenue indicates stronger adoption of PSQ’s core platform and improved commercial traction. If sustained, this expansion can create operating leverage, broaden the merchant and consumer ecosystem, and provide a larger base for future profitability.
Negative Factors
Persistent Operating Losses
Severe operating and net losses show that revenue growth has not yet translated into durable profitability. Continued losses can consume capital, restrict investment flexibility, and make the company dependent on a sustained improvement in scale, pricing, and expense control to reach self-supporting operations.
Read all positive and negative factors
Positive Factors
Negative Factors
Accelerating Revenue Growth
The sharp increase in continuing-operations revenue indicates stronger adoption of PSQ’s core platform and improved commercial traction. If sustained, this expansion can create operating leverage, broaden the merchant and consumer ecosystem, and provide a larger base for future profitability.
Read all positive factors
PSQ Holdings (PSQH) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$11.24M
Dividend YieldN/A
Average Volume (3M)38.00K
Price to Earnings (P/E)―
Beta (1Y)2.60
Revenue Growth-2.01%
EPS Growth46.24%
CountryUS
Employees36
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)-10.99
Shares Outstanding3,365,783
10 Day Avg. Volume32,161
30 Day Avg. Volume37,999
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)3.56
Price to Sales (P/S)2.63
P/FCF Ratio-1.80
Enterprise Value/Market Cap3.80
Enterprise Value/Revenue1.58
Enterprise Value/Gross Profit2.89
Enterprise Value/Ebitda-2.08
Forecast
1Y Price Target
$15.00Price Target Upside118.02% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)-7.63
Revenue Forecast (FY)$33.10M
PSQ Holdings Business Overview & Revenue Model
Company Description
PSQ Holdings, Inc. manages a digital ecosystem, accessible via both an app and a website, that facilitates connections between American consumers and businesses sharing similar values, whether online or within their local areas. This expansive pla...
How the Company Makes Money
PSQ Holdings generates revenue primarily by monetizing commerce conducted on (and enabled by) its online marketplace platforms. Key revenue streams include transaction-based monetization tied to purchases made through its platforms (e.g., marketpl...
PSQ Holdings Earnings Call Summary
Earnings Call Date:May 07, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Nov 17, 2026
Earnings Call Sentiment Positive
The call presents a strong operational and revenue turnaround: very large year-over-year growth in revenue (167%), a 417% surge in payments GMV, a 287% improvement in revenue per employee, lower operating expenses, and materially improved non-GAAP results and cash burn. The primary negatives are accounting-driven (noncash warrant/earn-out mark-to-market) that increased reported net loss, modest cash on hand that depends in part on the planned Brands sale, and expected near-term moderation in lease revenue plus credit seasonality. Overall, positives reflect meaningful execution on the fintech pivot and structural cost savings that materially outweigh the identified risks and noncash accounting impacts.Positive Updates
Record Revenue Growth
Net revenue from continuing operations grew to $8.2M from $3.1M, a 167% year-over-year increase driven by payments, loan & lease originations, and lease merchandise revenue.
Negative Updates
Reported Net Loss Increased Due to Noncash Items
Reported net loss rose to $6.5M from $4.4M year-over-year. The $2.0M increase is driven almost entirely by a $7.1M difference in mark-to-market gains on warrant and earn-out liabilities (noncash) versus the prior year, reducing the appearance of net income improvement.
Read all updates
Q1-2026 Updates
Positive
Negative
Record Revenue Growth
Net revenue from continuing operations grew to $8.2M from $3.1M, a 167% year-over-year increase driven by payments, loan & lease originations, and lease merchandise revenue.
Read all positive updates
Company Guidance
Management guided that Q1 momentum supports a path to improved capital efficiency and a 12‑month liquidity runway, pointing to continuing‑operations net revenue of $8.2M (+167% YoY), payments GMV of $186.2M (+417% YoY), credit GMV of $15.1M (+32% YoY), revenue per employee of $173,583 (+287% YoY) on 47 FTEs (down from 68, −31%), and operating expense savings of $2.0M (−18% YoY) that drove operating loss to $6.1M (improved $3.2M, −34%) and segment non‑GAAP operating loss to $0.9M (70% improvement); they expect the recent restructuring (41% staff reduction since Sept 2025 and Marketplace wind‑down) to deliver roughly $8M of annualized cash savings, have reduced operating cash burn to $4.1M in Q1 (down 36% YoY; ~$2.9M adjusted after ~$1.2M of onetime items), ended the quarter with $11.8M of cash ($10.1M unrestricted) and $11.2M net working capital, have $7.4M drawn on a $10M revolver extended to July 31, 2027, and believe existing cash plus anticipated proceeds from a planned Brands sale (targeting a definitive agreement in H1 2026) and access to equity programs will be sufficient to fund operations while they continue to reduce cash burn, normalize seasonality in credit and lease revenue as originations are sold, and aim to improve revenue per employee each quarter on the path to profitability.PSQ Holdings Financial Statement Overview
Summary
Income Statement
22
Negative
Balance Sheet
35
Negative
Cash Flow
18
Very Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 27.03M | 18.20M | 23.20M | 5.69M | 475.18K | 8.84K |
| Gross Profit | 14.79M | 12.62M | 14.07M | 1.89M | -240.93K | -116.13K |
| EBITDA | -20.50M | -14.77M | -52.12M | -50.71M | -6.08M | -2.17M |
| Net Income | -35.87M | -24.90M | -57.69M | -53.33M | -6.98M | -2.29M |
Balance Sheet | ||||||
| Total Assets | 49.23M | 59.68M | 74.89M | 25.25M | 4.22M | 1.02M |
| Cash, Cash Equivalents and Short-Term Investments | 15.60M | 14.64M | 36.32M | 16.45M | 2.33M | 399.40K |
| Total Debt | 36.32M | 6.85M | 32.51M | 327.37K | 299.04K | 0.00 |
| Total Liabilities | 45.04M | 46.24M | 48.04M | 14.81M | 814.25K | 155.81K |
| Stockholders Equity | 4.19M | 13.44M | 26.85M | 10.43M | 3.40M | 860.50K |
Cash Flow | ||||||
| Free Cash Flow | -15.94M | -26.63M | -37.81M | -29.26M | -7.59M | -973.48K |
| Operating Cash Flow | -15.13M | -19.94M | -34.13M | -25.76M | -6.03M | -973.48K |
| Investing Cash Flow | -8.50M | -10.49M | -3.02M | -3.32M | -1.55M | -172.50M |
| Financing Cash Flow | 11.08M | 9.96M | 57.29M | 43.20M | 9.52M | 174.31M |
PSQ Holdings Technical Analysis
Negative
6.88
Price Trends
4.64
Negative
4.94
Negative
7.75
Negative
Market Momentum
-0.48
Positive
36.13
Neutral
25.40
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PSQH, the sentiment is Negative. The current price of 6.88 is above the 20-day moving average (MA) of 3.67, above the 50-day MA of 4.64, and below the 200-day MA of 7.75, indicating a bearish trend. The MACD of -0.48 indicates Positive momentum. The RSI at 36.13 is Neutral, neither overbought nor oversold. The STOCH value of 25.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PSQH.
PSQ Holdings Risk Analysis
PSQ Holdings disclosed 88 risk factors in its most recent earnings report. PSQ Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
PSQ Holdings Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
65 Neutral | $49.86M | 16.28 | 15.02% | ― | 16.70% | ― | |
62 Neutral | $79.08M | 56.67 | 15.39% | 0.98% | -2.23% | -28.33% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
46 Neutral | $6.94M | ― | -60.08% | ― | 617.83% | -107.08% | |
44 Neutral | $4.68M | 0.15 | 276.96% | ― | ― | ― | |
43 Neutral | $11.24M | -0.30 | -351.36% | ― | -2.01% | 46.24% |
* Technology Sector Average
PSQH
PSQ Holdings
3.34
-27.71
-89.24%
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Intellicheck Mobilisia
2.46
-2.07
-45.70%
WFCF
Where Food Comes From
15.88
3.47
27.96%
NXTT
Next Technology Holding
4.71
-2,069.29
-99.77%
RCT
RedCloud Holdings plc
0.06
-1.74
-96.61%
PSQ Holdings Corporate Events
Private Placements and FinancingRegulatory Filings and Compliance
PSQ Holdings Completes Insider Private Equity Placement
Positive
Aug 14, 2026
On August 13, 2026, PSQ Holdings, Inc. completed a private placement of 361,385 shares of its Class A common stock to a group of company directors and affiliated entities at $3.60 per share, raising gross proceeds of $1.301 million for working cap...
Business Operations and StrategyFinancial DisclosuresM&A Transactions
PSQ Holdings Posts Strong Q2 Revenue, Narrows Losses
Positive
Aug 4, 2026
On July 29, 2026, PSQ Holdings reported second quarter 2026 results showing net revenue from continuing operations of $7.1 million, up 108% from a year earlier, with GAAP operating loss narrowing to $4.8 million and non-GAAP operating income turni...
Business Operations and StrategyM&A Transactions
PSQ Holdings Streamlines Focus on Core Fintech Platform
Positive
Jul 31, 2026
On July 28, 2025, PSQ Holdings, Inc., through its EveryLife subsidiaries, agreed to sell the assets of EveryLife, its direct-to-consumer diaper and baby products brand, to FreeHold Brands, LLC for $5.5 million in cash, with closing expected by Sep...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.