Prudential Financial(PRU)
$123.04-0.26 (-0.21%)
PRU
Prudential Financial stock forecast
$123.04
At close:-0.26 (-0.21%)
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Prudential Financial (PRU) Stock Forecast & Price Target
3,755 Followers
PRU Analyst Ratings
Hold
1Buy9Hold3Sell
Based on 13 analysts giving stock ratings to Prudential Financial in the past 3 months
PRU Stock 12 Month Forecast
Average Price Target
$107.03▼(-13.02% Downside)Based on 13 Wall Street analysts offering 12 month price targets for Prudential Financial in the last 3 months. The average price target is $107.03 with a high forecast of $136.00 and a low forecast of $5.29. The average price target represents a -13.02% change from the last price of $123.04.
Past 12 Months12 Month ForecastJan2026Oct2026
High$136.00
Average$107.03
Low$5.29
Highest Price TargetHighest$136.00Average Price Target$107.03Lowest Price TargetLowest$5.29
Detailed List of Analyst Forecasts
Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
| Price Target | Article | |||||||
|---|---|---|---|---|---|---|---|---|
| Ryan Krueger | KBW | $119→$125 | hold | 1.59%Upside | Reiterated | 11/11/26 | ||
| Michael Ward CFA | UBS | $92→$125 | hold | 1.59%Upside | Assigned | 11/11/26 | ||
| Yaron Kinar | Mizuho Securities | $108→$116 | hold | -5.72%Downside | Reiterated | 11/06/26 | ||
| Paul Newsome | Piper Sandler | $120→$133 | hold | 8.09%Upside | Reiterated | 11/05/26 | ||
| Alex Scott | Barclays | $94→$98 | sell | -20.35%Downside | Reiterated | 11/04/26 | ||
| Joshua Shanker | Bank of America Securities | $132→$136 | hold | 10.53%Upside | Reiterated | 11/03/26 | ||
| Nicolas Dion | ATB Cormark Capital Markets | $4.40→$5.29 | buy | -95.70%Downside | Reiterated | 10/28/26 | ||
| Wesley Carmichael | Wells Fargo | $104→$103 | sell | -16.29%Downside | Reiterated | 10/27/26 | ||
| Pablo Singzon | J.P. Morgan | $127→$124 | hold | 0.78%Upside | Assigned | 10/22/26 | ||
| Andrew Kligerman | TD Cowen | $114→$112 | hold | -8.97%Downside | Reiterated | 10/21/26 | ||
| Bob Huang | Morgan Stanley | $105→$100 | sell | -18.73%Downside | Assigned | 10/19/26 | ||
| Wilma Burdis | Raymond James | ― | hold | ― | Reiterated | 09/24/26 | ||
| Kevin Heal | Argus Research | ― | hold | ― | Reiterated | 08/26/26 | ||
| Suneet Kamath | Jefferies | $98→$110 | hold | -10.60%Downside | Reiterated | 07/09/26 | ||
| Jack Matten | BMO Capital | $100.27→$87 | sell | -29.29%Downside | Assigned | 05/06/26 |
| Rating | Article | ||||
|---|---|---|---|---|---|
| Ryan KruegerKBW | HoldReiterated$119→$125 | 11/11/26 | 1.59%Upside | ||
| Michael Ward CFAUBS | HoldAssigned$92→$125 | 11/11/26 | 1.59%Upside | ||
| Yaron KinarMizuho Securities | HoldReiterated$108→$116 | 11/06/26 | -5.72%Downside | ||
| Paul NewsomePiper Sandler | HoldReiterated$120→$133 | 11/05/26 | 8.09%Upside | ||
| Alex ScottBarclays | SellReiterated$94→$98 | 11/04/26 | -20.35%Downside | ||
| Joshua ShankerBank of America Securities | HoldReiterated$132→$136 | 11/03/26 | 10.53%Upside | ||
| Nicolas DionATB Cormark Capital Markets | BuyReiterated$4.40→$5.29 | 10/28/26 | -95.70%Downside | ||
| Wesley CarmichaelWells Fargo | SellReiterated$104→$103 | 10/27/26 | -16.29%Downside | ||
| Pablo SingzonJ.P. Morgan | HoldAssigned$127→$124 | 10/22/26 | 0.78%Upside | ||
| Andrew KligermanTD Cowen | HoldReiterated$114→$112 | 10/21/26 | -8.97%Downside | ||
| Bob HuangMorgan Stanley | SellAssigned$105→$100 | 10/19/26 | -18.73%Downside | ||
| Wilma BurdisRaymond James | HoldReiterated | 09/24/26 | ― | ||
| Kevin HealArgus Research | HoldReiterated | 08/26/26 | ― | ||
| Suneet KamathJefferies | HoldReiterated$98→$110 | 07/09/26 | -10.60%Downside | ||
| Jack MattenBMO Capital | SellAssigned$100.27→$87 | 05/06/26 | -29.29%Downside |
Stocks with the Highest Top Analyst Consensus in the Financial Sector
Best Analysts Covering Prudential Financial
3 Months
Success Rate5/11 ratings generated profit
45%
Average Return
-6.18%
Copying Alex Scott's trades and holding each position for 3 Months would result in 45.45% of your transactions generating a profit, with an average return of -6.18% per trade.
1 Year
Success Rate2/7 ratings generated profit
29%
Average Return
-10.27%
Copying Jack Matten's trades and holding each position for 1 Year would result in 28.57% of your transactions generating a profit, with an average return of -10.27% per trade.
2 Years
Success Rate4/11 ratings generated profit
36%
Average Return
+0.94%
Copying Alex Scott's trades and holding each position for 2 Years would result in 36.36% of your transactions generating a profit, with an average return of +0.94% per trade.
PRU Analyst Recommendation Trends
| Rating | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 |
|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 |
| Buy | 0 | 0 | 0 | 1 | 1 |
| Hold | 17 | 19 | 19 | 21 | 18 |
| Sell | 10 | 9 | 9 | 12 | 8 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 |
| total | 27 | 28 | 28 | 34 | 27 |
In the current month, PRU has received 1 Buy Ratings, 18 Hold Ratings, and 8 Sell Ratings. PRU average Analyst price target in the past 3 months is 107.03.
PRU Financial Forecast
High$3.34
Consensus$3.01
Low$2.83
PRU Earnings Forecast
Next quarter’s earnings estimate for PRU is $3.01 with a range of $2.83 to $3.34. The previous quarter’s EPS was $3.77. Its overall industry beat the EPS estimate 81.82% of the time in the past 12 months.
High$15.8B
Consensus$14.4B
Low$13.4B
PRU Sales Forecast
Next quarter’s sales forecast for PRU is $14.41B with a range of $13.45B to $15.77B. The previous quarter’s sales results were $14.45B. Its overall industry beat sales estimates 93.33% of the time in the past 12 months.
PRU Stock Forecast FAQ
What is PRU’s average 12-month price target, according to analysts?
Based on analyst ratings, Prudential Financial’s 12-month average price target is $107.03.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is PRU a Buy, Sell or Hold?
Prudential Financial has a consensus rating of Hold which is based on 1 buy ratings, 9 hold ratings and 3 sell ratings.
What is Prudential Financial’s price target?
The average price target for Prudential Financial is $107.03. This is based on 13 12-month price targets, issued in the past 3 months. The highest analyst price target is $136.00, the lowest forecast is $5.29. The average price target represents a 13.02% decrease from the current price of $123.04.
What do analysts say about Prudential Financial?
Prudential Financial’s analyst rating consensus is a Hold. This is based on the ratings of 13 Wall Street analysts.
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