Company DescriptionCD Projekt SA is a Polish video game developer, publisher, and distributor, best known for its critically acclaimed role-playing game series, The Witcher, and the sci-fi RPG, Cyberpunk 2077. Founded in 1994, the company operates primarily in the interactive entertainment sector, with its core products including video games for PC, consoles, and digital platforms. CD Projekt also includes GOG.com, a digital distribution platform for games and software, which focuses on DRM-free content.
How the Company Makes MoneyCD Projekt generates revenue primarily through the sale of its video games, both physical and digital. The company benefits from a robust pricing strategy, including standard editions, special editions, and downloadable content (DLC) expansions that enhance the gaming experience. Cyberpunk 2077 and The Witcher series are significant contributors to its earnings, driven by high sales volumes and ongoing interest in their respective franchises. Additionally, CD Projekt earns revenue from GOG.com, where it sells both its own titles and third-party games, leveraging a commission-based model. The company has also explored partnerships for merchandise and adaptations of its games into other media, diversifying its revenue streams further. Furthermore, CD Projekt invests in live service models, offering ongoing content updates and expansions that keep players engaged and spending over time.