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adidas AG (ADS) Stock Forecast & Price Target

See the Price Targets and Ratings of:

ADS Analyst Ratings

Moderate Buy
14Ratings
11Buy2Hold1Sell
Based on 14 analysts giving stock ratings to adidas AG in the past 3 months

ADS Stock 12 Month Forecast

PLN 881.76▲(17.57% Upside)
Based on 14 Wall Street analysts offering 12 month price targets for adidas AG in the last 3 months. The average price target is PLN 881.76 with a high forecast of PLN 1,082.66 and a low forecast of PLN 689.37. The average price target represents a 17.57% change from the last price of PLN 750.00.
Highest Price TargetPLN 1,082.66Average Price TargetPLN 881.76Lowest Price TargetPLN 689.37

Detailed List of Analyst Forecasts​

Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
Analyst forecasts for PL:ADS
Price TargetFollowArticle
UBSPLN 707.04→PLN 689.37sell-8.08%DownsideDowngraded11/03/26
BarclaysPLN 927.99→PLN 883.80buy17.84%UpsideReiterated11/03/26
Berenberg BankPLN 839.61hold11.95%UpsideReiterated10/30/26
Telsey AdvisoryPLN 883.80buy17.84%UpsideReiterated10/30/26
Deutsche Bank PLN 905.90→PLN 927.99buy23.73%UpsideReiterated10/30/26
RBC CapitalPLN 883.80→PLN 927.99buy23.73%UpsideReiterated10/29/26
JefferiesPLN 826.35buy10.18%UpsideReiterated10/29/26
J.P. MorganPLN 927.99→PLN 1,016.37buy35.52%UpsideReiterated10/29/26
BernsteinPLN 1,082.66buy44.35%UpsideReiterated10/27/26
DZ BANK AG―buy―Reiterated10/22/26
CitiPLN 883.80→PLN 932.41buy24.32%UpsideReiterated10/21/26
Unknown analystUnknown analystNot Ranked―PLN 883.80buy17.84%UpsideInitiated09/22/26
Robert W. BairdPLN 729.14hold-2.78%DownsideDowngraded09/14/26
Morgan StanleyPLN 950.09→PLN 839.61buy11.95%UpsideReiterated09/10/26
Goldman SachsPLN 817.52→PLN 795.42hold6.06%UpsideReiterated08/03/26
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Best Analysts Covering adidas AG

3 Months
James Grzinic
James GrzinicJefferies
Success Rate12/22 ratings generated profit
55%
Average Return
-1.04%
Follow James Grzinic

Copying James Grzinic's trades and holding each position for 3 Months would result in 54.55% of your transactions generating a profit, with an average return of -1.04% per trade.

1 Year
Jörg Philipp Frey
Jörg Philipp FreyWarburg Research
Success Rate11/20 ratings generated profit
55%
Average Return
-1.43%
Follow Jörg Philipp Frey

Copying Jörg Philipp Frey's trades and holding each position for 1 Year would result in 55.00% of your transactions generating a profit, with an average return of -1.43% per trade.

2 Years
Jörg Philipp Frey
Jörg Philipp FreyWarburg Research
Success Rate12/20 ratings generated profit
60%
Average Return
+0.89%
Follow Jörg Philipp Frey

Copying Jörg Philipp Frey's trades and holding each position for 2 Years would result in 60.00% of your transactions generating a profit, with an average return of +0.89% per trade.

ADS Analyst Recommendation Trends

020406080Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26
Monthly rating counts for ADS
RatingJun 26Jul 26Aug 26Sep 26Oct 26
Strong Buy32677
Buy2423272726
Hold456107
Sell00001
Strong Sell00000
total3130394441

In the current month, ADS has received 33 Buy Ratings, 7 Hold Ratings, and 1 Sell Ratings. ADS average Analyst price target in the past 3 months is 881.76.

ADS Financial Forecast

PLN 0PLN 4.5PLN 9PLN 13.5PLN 18Q1 2026Q3 2026Q4 2026
HighPLN 5.61
ConsensusPLN 3.86
LowPLN 2.65

ADS Earnings Forecast

Next quarter’s earnings estimate for ADS is PLN 3.86 with a range of PLN 2.65 to PLN 5.61. The previous quarter’s EPS was PLN 17.94. Its overall industry beat the EPS estimate 50.49% of the time in the past 12 months.

PLN 26.8BPLN 28.1BPLN 29.4BPLN 30.7BPLN 32BQ1 2026Q3 2026Q4 2026
HighPLN 30.4B
ConsensusPLN 29.4B
LowPLN 28.2B

ADS Sales Forecast

Next quarter’s sales forecast for ADS is PLN 29.42B with a range of PLN 28.20B to PLN 30.36B. The previous quarter’s sales results were PLN 32.05B. Its overall industry beat sales estimates 63.25% of the time in the past 12 months.

ADS Stock Forecast FAQ

What is PL:ADS’s average 12-month price target, according to analysts?
Based on analyst ratings, adidas AG’s 12-month average price target is zł 881.76.
What is PL:ADS’s upside potential, based on the analysts’ average price target?
adidas AG has 17.57% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is adidas AG a Buy, Sell or Hold?
adidas AG has a consensus rating of Moderate Buy, which is based on 11 buy ratings, 2 hold ratings and 1 sell ratings.
What is adidas AG’s share price target?
The average share price target for adidas AG is zł 881.76. This is based on 14 Wall Street analysts’ 12-month price targets, issued in the past 3 months. The highest analyst share price target is zł 1,082.66, and the lowest forecast is zł 689.37. The average share price target represents a 17.57% increase from the current price of zł 750.
What do analysts say about adidas AG?
adidas AG’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 14 Wall Street analysts.
How can I buy shares of adidas AG?
To buy shares of PL:ADS, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.