Revenue Growth
Total revenues increased 11% year-over-year to RMB 106.2 billion for Q1 2026.
Transaction Services Expansion
Revenues from transaction services were RMB 56.3 billion, up 20% year-over-year.
Operating Profit and Margin Improvement
GAAP operating profit rose 22% year-over-year to RMB 19.6 billion; non-GAAP operating profit was RMB 21.1 billion and non-GAAP operating profit margin improved to 20% from 19% year-over-year.
Strong Cash Generation and Liquidity
Net cash generated from operating activities was RMB 16.4 billion (versus RMB 15.5 billion prior year) and cash, cash equivalents and short-term investments totaled RMB 436.1 billion as of March 31, 2026.
Strategic First-Party Brand Initiative Launched
Established a dedicated company in Changan to launch the first-party brand business with an initial cash injection of RMB 15 billion and a planned investment of RMB 100 billion (multi‑year) to develop branded supply‑chain capabilities.
Large-Scale Supply Chain and Ecosystem Investments
Ongoing '100 billion' support program: expanded initiatives in agriculture, manufacturing hubs and logistics (total premium produce, new quality supply, logistics to remote regions), including training, R&D and deeper merchant/manufacturer collaboration.
R&D and Long-Term Investment Focus
Research and development expenses (non-GAAP) were RMB 4.0 billion, up 32% year‑over‑year, signaling increased investment in product/technology capabilities.
Improved Sales & Marketing Efficiency
Non‑GAAP sales and marketing expenses were RMB 33.4 billion (up in absolute terms) while S&M as a percentage of revenue improved to 31% from 34% year-over-year.
Practical Logistics and Rural Outreach Results
Direct-to-village coverage expanded to over 70% of local villages by March; daily order volume at transfer warehouses approached 10,000 orders. Example logistics support reduced shipping costs to some remote regions by ~80% and drove >30% annual order growth for certain merchants to western provinces.