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Total Customers
Counts the total number of customers, showing the company’s market reach and potential for cross-selling opportunities.Customer growth has been steady and persistent rather than accelerating—Nu has moved from pure acquisition to squeezing more value from each account. Management’s emphasis on ARPAC gains, AI-driven cross‑sell (nuFormer, Pix with AI) and a U.S. bank charter signals the next leg of upside will be monetization and geographic diversification, not faster user adds; Brazil concentration and FGTS-related lending headwinds remain the primary risks to that strategy.
Date | Total Customers |
|---|---|
Jun 30, 2026 | 138.90M |
Mar 31, 2026 | 135.20M |
Dec 31, 2025 | 131.00M |
Sep 30, 2025 | 127.00M |
Jun 30, 2025 | 122.70M |
Mar 31, 2025 | 118.60M |
Dec 31, 2024 | 114.30M |
Sep 30, 2024 | 109.70M |
Jun 30, 2024 | 104.50M |
Mar 31, 2024 | 99.30M |