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ServiceNow (NOW)
NYSE:NOW
US Market
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ServiceNow (NOW) Ownership - Who Owns ServiceNow?

16,944 Followers

ServiceNow (NOW) Ownership Overview

0.14%17.95%16.33%26.89%38.69%
16.33% Other Institutional Investors
26.89% ETFs
38.69% Public Companies and Individual Investors
The ownership structure of ServiceNow (NOW) stock is a mix of institutional, retail, and individual investors. Approximately 61.17% of the company’s stock is owned by Institutional Investors, 0.14% is owned by Insiders, and 38.69% is owned by Public Companies and Individual Investors.
The ownership structure of ServiceNow (NOW) stock is a mix of institutional, retail, and individual investors. Approximately 34.28% of the company’s stock is owned by Institutional Investors, 0.14% is owned by Insiders, and 26.89% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date
Name
Activity
Value
Sep 01, 2026
xxxxxxxxxxxxx
$300768
Aug 31, 2026
xxxxxxxxxxxxx
$365850
Jun 01, 2026
xxxxxxxxxxxxx
$173377
May 18, 2026
xxxxxxxxxxxxx
$1482352

Recent Hedge Fund Trading Activity

Top Shareholders

Holder
# of Shares
Type
% Holding
Value
88,901,444Institution8.60%12,943,161,232
72,456,115Institution7.01%10,548,885,783
68,661,218Institution6.64%9,996,386,729
42,270,102Institution4.09%6,154,104,150
17,654,217Institution1.71%2,570,277,453
15,464,355Institution1.50%2,251,455,444
15,293,458Institution1.48%2,226,574,550
10,955,792Institution1.06%1,595,053,757
9,969,503Institution0.96%1,451,459,942
8,018,318Institution0.78%1,167,386,918

Top Mutual Fund Holders

Holder
# of Shares
Type
% Holding
Value
72,456,115Institution7.01%10,548,885,783
17,654,217Institution1.71%2,570,277,453
10,955,792Institution1.06%1,595,053,757
6,402,745Institution0.62%932,175,645
6,130,754Institution0.59%892,576,475
5,071,265Institution0.49%738,325,471
3,931,465Institution0.38%572,381,989
3,580,161Institution0.35%521,235,640
3,124,775Institution0.30%454,935,992
2,600,778Institution0.25%378,647,269

Top ETF Holders

Holder
# of Shares
Type
% Holding
Value
32,830,961Institution3.18%3,651,787,792
27,068,877Institution2.62%3,010,871,189
13,554,015Institution1.31%1,973,329,044
12,605,815Institution1.22%1,723,467,027
12,433,107Institution1.20%1,451,316,580
11,339,440Institution1.10%1,261,285,911
8,215,637Institution0.79%1,123,241,891
7,118,866Institution0.69%791,831,465
4,864,041Institution0.47%708,155,729
3,857,144Institution0.37%561,561,595

FAQ

Who Owns ServiceNow (NOW)?
According to the latest TipRanks data, approximately 16.33% of the company's stock is held by institutional investors, 0.14% is held by insiders, and 38.69% is held by retail investors.
    What percentage of ServiceNow (NOW) stock is held by institutional investors?
    According to the latest TipRanks data, approximately 16.33% of ServiceNow (NOW) stock is held by institutional investors.
      What percentage of ServiceNow (NOW) stock is held by retail investors?
      According to the latest TipRanks data, approximately 38.69% of ServiceNow (NOW) stock is held by retail investors.
        Who owns the most shares of ServiceNow (NOW)?
        Vanguard owns the most shares of ServiceNow (NOW).
          What is the significance of the ownership structure for a publicly traded company?
          The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.