TipRanks
ServiceNow (NOW)
NYSE:NOW
US Market
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ServiceNow (NOW) Ownership - Who Owns ServiceNow?

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ServiceNow (NOW) Ownership Overview

0.14%17.95%2.91%26.25%52.74%
2.91% Other Institutional Investors
26.25% ETFs
52.74% Public Companies and Individual Investors
The ownership structure of ServiceNow (NOW) stock is a mix of institutional, retail, and individual investors. Approximately 47.12% of the company’s stock is owned by Institutional Investors, 0.14% is owned by Insiders, and 52.74% is owned by Public Companies and Individual Investors.
The ownership structure of ServiceNow (NOW) stock is a mix of institutional, retail, and individual investors. Approximately 20.87% of the company’s stock is owned by Institutional Investors, 0.14% is owned by Insiders, and 26.25% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date
Name
Activity
Value
Sep 01, 2026
xxxxxxxxxxxxx
$300768
Aug 31, 2026
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$365850
Jun 01, 2026
xxxxxxxxxxxxx
$173377
May 18, 2026
xxxxxxxxxxxxx
$1482352

Recent Hedge Fund Trading Activity

Date
Firm
Activity
Value
Jun 30, 2026
xxxxxxxxxxxxx
$6226544
Jun 30, 2026
xxxxxxxxxxxxx
$39260971
Jun 30, 2026
xxxxxxxxxxxxx
$17334288
Jun 30, 2026
xxxxxxxxxxxxx
$86719591

Top Shareholders

Holder
# of Shares
Type
% Holding
Value
90,167,422Institution8.72%13,956,113,577
72,456,115Institution7.01%11,214,757,480
68,862,350Institution6.66%10,658,514,533
42,192,946Institution4.08%6,530,624,182
17,654,217Institution1.71%2,732,519,707
14,420,132Institution1.39%2,231,948,031
10,955,792Institution1.06%1,695,737,486
10,698,556Institution1.03%1,655,922,498
8,468,407Institution0.82%1,310,740,035
8,018,318Institution0.78%1,241,075,260

Top Mutual Fund Holders

Holder
# of Shares
Type
% Holding
Value
72,456,115Institution7.01%11,214,757,480
17,654,217Institution1.71%2,732,519,707
10,955,792Institution1.06%1,695,737,486
6,402,745Institution0.62%991,016,871
6,130,754Institution0.59%948,918,104
5,071,265Institution0.49%784,930,397
3,931,465Institution0.38%608,512,153
3,580,161Institution0.35%554,137,320
3,124,775Institution0.30%483,652,675
2,600,778Institution0.25%402,548,419

Top ETF Holders

Holder
# of Shares
Type
% Holding
Value
32,835,059Institution3.18%4,400,226,257
27,154,402Institution2.63%3,638,961,412
13,720,006Institution1.33%2,180,932,154
12,649,873Institution1.22%2,000,956,911
12,433,107Institution1.20%1,451,316,580
11,377,615Institution1.10%1,524,714,186
7,548,621Institution0.73%1,194,040,870
7,126,364Institution0.69%955,004,040
4,509,589Institution0.44%697,994,185
3,850,630Institution0.37%596,000,511

FAQ

Who Owns ServiceNow (NOW)?
According to the latest TipRanks data, approximately 2.91% of the company's stock is held by institutional investors, 0.14% is held by insiders, and 52.74% is held by retail investors.
    What percentage of ServiceNow (NOW) stock is held by institutional investors?
    According to the latest TipRanks data, approximately 2.91% of ServiceNow (NOW) stock is held by institutional investors.
      What percentage of ServiceNow (NOW) stock is held by retail investors?
      According to the latest TipRanks data, approximately 52.74% of ServiceNow (NOW) stock is held by retail investors.
        Who owns the most shares of ServiceNow (NOW)?
        Vanguard owns the most shares of ServiceNow (NOW).
          What is the significance of the ownership structure for a publicly traded company?
          The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.