Want to see NKE full AI Analyst Report?
Operating Expense Breakdown
Details core operating costs like marketing, selling, general & administrative expenses and other overhead. The mix and trend show whether spending is driving growth (brand building, DTC investment) or eroding margins, and where the company is prioritizing resources.Nike appears to be purposefully reallocating costs toward consumer-facing spend—demand-creation has been increased while operating overhead has been trimmed—aligning with management’s plan to grow marketing to reignite momentum in Running and Football. That shift should support longer‑term margin recovery, but near‑term results are clouded by a one‑time tariff benefit and roughly $400M of restructuring costs; if Nike Direct/digital and Greater China don’t stabilize, higher marketing could pressure short‑term profitability despite the cost cuts.
Date | Demand Creation | Operating Overhead |
|---|---|---|
Jun 30, 2026 | $1.20B | $2.88B |
Mar 31, 2026 | $1.09B | $2.89B |
Dec 31, 2025 | $1.27B | $2.77B |
Sep 30, 2025 | $1.19B | $2.83B |
Jun 30, 2025 | $1.25B | $2.90B |
Mar 31, 2025 | $1.09B | $2.80B |
Dec 31, 2024 | $1.12B | $2.88B |
Sep 30, 2024 | $1.23B | $2.82B |
Jun 30, 2024 | $1.09B | $3.00B |
Mar 31, 2024 | $1.01B | $3.21B |